최고 Biz Bevs 팟캐스트 (2024)

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Your Marketing To-Don’t List 11:25

12d ago11:25

11:25

Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it co…

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Duped: The Weapons of Influence 1:05:20

19d ago1:05:20

1:05:20

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. ******* Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title. It’s Rob…

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Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39

1M ago18:39

18:39

One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don't mean what they think they mean. And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging. But when I look at their programs, be…

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Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43

1M ago35:43

35:43

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.” Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend. Pleas…

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Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41

2M ago31:41

31:41

“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed o…

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Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03

2M ago13:03

13:03

Let's face it. Experts are made to feel shame about their expertise. We too often hear things like: >>don't be an expert, be an explorer >>don't be smart, be curious >>don't be an expert, be a human And these things are said by the very people who claim to get experts known and hired for their work. And it is time, my friend, that we stop shitting …

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Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38

2M ago33:38

33:38

“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.” Riddle me this, Batman. Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients? It's probably be…

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Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54

2M ago10:54

10:54

Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best …

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Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26

3M ago34:26

34:26

“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested a…

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Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49

3M ago34:49

34:49

“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.” Think fast. How many lead magnets have you created for your business? For this iteration of my…

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Why Short Form Content Sucks for Experts with Jessica Lackey 34:02

3M ago34:02

34:02

“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way…

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Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01

3M ago27:01

27:01

This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speak…

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Wanna Ditch the Marketing "Shoulds" (and Social Media too) 3:41

3M ago3:41

3:41

A special invite to the Make Marketing Suck Less Virtual Event! Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton o…

1
How To Navigate The Relentless Slog Of Marketing with Michelle Markwart Deveaux 46:44

3M ago46:44

46:44

“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.” Marketing is relentle…

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How Messaging Wins When Life Sucks with Nicole Trick-Steinbach 34:18

4M ago34:18

34:18

“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketi…

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Funnels Suck: What This Coach Did Instead To Market Her Business With Rachel Alexandria 32:24

4M ago32:24

32:24

“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, a…

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Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez 35:46

5M ago35:46

35:46

“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and m…

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3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business 14:45

5M ago14:45

14:45

Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So befo…

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How To Differentiate Your Expertise To Carve Your Unique Place In The Market 15:36

5M ago15:36

15:36

Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your…

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How a 3 Word Rebellion Transformed My Marketing from Sucky to Successful 20:46

5M ago20:46

20:46

“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less: you have to know that the work you put in will actually pay off that it will make marketing easier and more effective to bring in your right-fit clients. Today, I’m taking you beh…

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Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses 14:00

6M ago14:00

14:00

“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!” Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you t…

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Communicate the Value of Your Expertise with the 3 Word Rebellion 16:43

6M ago16:43

16:43

Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so ha…

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Defying Anti-Expert Bias and Claiming Your Identity as an Expert 12:39

6M ago12:39

12:39

Why is it so hard to claim your expertise? To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yours…

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How To Stand Out In A Sea Of Marketing Clichés 14:24

6M ago14:24

14:24

If everyone is saying the same thing to market their business, how do you— as an expert—stand out? How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? Today we're doing something a little bit different. We’re diving into Marketing Message Makeov…

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The Three Things You Control In Your Business 13:35

6M ago13:35

13:35

Confession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps! And in reality - in a business - there are so many things that are out of our control, like whether: A prospective client says yes You l…

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From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success 12:22

7M ago12:22

12:22

You are the business owner who gets results for your clients. You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience. What is the deal with that? I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hi…

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The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It 18:53

7M ago18:53

18:53

Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?” I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. In my business, I am so lucky that I get to work with amazing, talented people who are experts in th…

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How to Keep Your Messaging Relevant During a Turbulent Economy 14:00

7M ago14:00

14:00

Can we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth. The bottom line is people…

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Expert Enough: Navigating the 3 Stages of Expertise 14:26

8M ago14:26

14:26

“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. Yes, you're definitely expert enou…

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Expertise Matters: Defying Marketing Topes In Online Business 18:59

8M ago18:59

18:59

Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space. Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while. What works for the masses doesn't work for you. …

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Why Doing Good Work Isn't Enough 3:46

8M ago3:46

3:46

Wouldn’t it be lovely if people recognized your expertise and hired you on the spot? Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough. Rebel Truth: Good work is never enough. You’ve got to advocate for your work. You’ve got to speak up and be seen for that good work. You’ve got to showcase …

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Market Like An Expert: 3 Specific Reasons to Market Your Expertise 13:58

8M ago13:58

13:58

“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” I can't tell you how many times I've heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not. I also understand how …

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Moving From Giving To Asking: Navigating Marketing's Tricky Transition 17:13

8M ago17:13

17:13

This is gonna get awkward. There's always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let's face it. It's a tricky, weird transition to navigate in your marketing. So, how do y…

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How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't) 17:21

9M ago17:21

17:21

This anniversary really snuck up on me. I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away. I can't even begin to describe that to you. Today, I want to take you behind t…

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The Missing Puzzle Piece in Your Marketing Message 9:04

9M ago9:04

9:04

Your marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it. Once you've helped your clie…

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Dispelling Messaging Myths: The Power of Misconceptions 13:14

9M ago13:14

13:14

No one understands your work quite like you do. What you consider common knowledge, your potential clients don't even know about - it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood - it's not. And what your potential clients don't understand, keep them from taking the next step …

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How To Address Pain Points Without Being A Jerk 12:49

9M ago12:49

12:49

Do you hate the idea of pressing on people's pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It's gross. It's icky, and, unfortunately, it works. But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball. It's key to creating you…

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Wanna Break Up with Social Media 💔 2:33

9M ago2:33

2:33

A special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton o…

1
Tapping Into The Customer Awareness Spectrum To Market With Intention 14:29

10M ago14:29

14:29

Who are you talking to? And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following you for ages, or did they just stumble on your website yesterday? Because…

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Voice of Customer: The Most Overlooked Piece of the Marketing Message 18:56

10M ago18:56

18:56

The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. This piece of messaging also makes sure that what you're saying reso…

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Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing 12:43

10M ago12:43

12:43

Happy 2024, Expert! I'm noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and lea…

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Navigating The Sh!t Show: Business and Personal Highlights of 2023 17:18

11M ago17:18

17:18

We made it. This has been quite a year. It's been unlike any year that I have seen in business before. As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of, what didn't go well at all and my secret excitement and hope for 2024…

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Marketing Reality Check: The “Underpants Gnome Strategy” 10:43

11M ago10:43

10:43

There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit! The way marketing is taught often uses the exact same strateg…

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The Challenges of Overmarketing: How To Do Less But Better 1:00:05

11M ago1:00:05

1:00:05

If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business. And tha…

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The Art of Tweaking and Evolving Your Marketing & Messaging Strategy 11:43

12M ago11:43

11:43

All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see i sfar too often business owners spend a ton of time, energy, and even money creating a new marketing asset. Let's say you create a new lead magnet to grow your email community. You'll spend hours creating that lead magnet, writing the welcom…

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The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young 52:44

12M ago52:44

52:44

Do you ever feel like you're not marketing enough? You know what you should be doing, but the thought of doing it sucks the life force out of you. You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business. If that's you. I want you to know that you are not alone. I am le…

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Put This on Your Radar for 2024 3:40

12M ago3:40

3:40

It's that time of year when you start planning for 2024 and begin thinking about the support you want for your business. If that's you, I'd love to put The Expert Up Club on your radar for next year. The Expert Up Club is a fantastic community that focuses on the overlooked experts among us. You know, the ones who are often overshadowed by the flas…

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Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not? 14:56

12M ago14:56

14:56

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly…

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How to Successfully Market Your Business without Social Media with Meg Casebolt 34:11

1y ago34:11

34:11

Do you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this, you're not alone. The number one question I'm asked these days, is there an alternative to marketing on social media? My clients are requesting marketing strategies that don't have a social media component. Because …

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Five Steps To Determine What Effective Marketing Looks Like For You 15:21

1y ago15:21

15:21

Here's something we don't talk about enough when it comes to marketing… What does effective marketing look like for your business? I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnig…

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