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Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman

34:49
 
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Manage episode 435180311 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.”

Think fast. How many lead magnets have you created for your business?

For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with.

I've spent so much time and energy trying to devise an irresistible opt-in that would lead people to my work.

And it's hard to do, but know there is a different way.

This is what Bev Feldman is here to talk about because trying to find that unicorn lead magnet was making marketing suck more for her and not less. So she went a different way.

In this episode, you will hear:

  • The pressure of social media and the overwhelming task of creating appealing lead magnets
  • Frustration with the conventional approach to creating lead magnets and opt-ins
  • Bev’s decision process to “sell” her newsletter
  • The significance of creating engaging emails that encourage responses and conversations.

Ready to Market Like an Expert: Grab the Free Course

Full show notes and transcript are here

  continue reading

423 에피소드

Artwork
icon공유
 
Manage episode 435180311 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.”

Think fast. How many lead magnets have you created for your business?

For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with.

I've spent so much time and energy trying to devise an irresistible opt-in that would lead people to my work.

And it's hard to do, but know there is a different way.

This is what Bev Feldman is here to talk about because trying to find that unicorn lead magnet was making marketing suck more for her and not less. So she went a different way.

In this episode, you will hear:

  • The pressure of social media and the overwhelming task of creating appealing lead magnets
  • Frustration with the conventional approach to creating lead magnets and opt-ins
  • Bev’s decision process to “sell” her newsletter
  • The significance of creating engaging emails that encourage responses and conversations.

Ready to Market Like an Expert: Grab the Free Course

Full show notes and transcript are here

  continue reading

423 에피소드

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