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Communicate the Value of Your Expertise with the 3 Word Rebellion
Manage episode 419418573 series 1303896
Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!”
I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.
The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.
Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.”
As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.
And you're right. That instinct is the correct one.
Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
Communicate the Value of Your Expertise with the 3 Word Rebellion
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 419418573 series 1303896
Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!”
I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.
The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.
Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.”
As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.
And you're right. That instinct is the correct one.
Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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