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Pod Takeover: Aligning Marketing & Growth with Michelle Warner
Manage episode 432874665 series 1303896
This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed.
Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speaker for the Make Marketing Suck Less virtual event).
Aligning Marketing and Growth
Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience? Michelle Warner, a business designer and strategist, discusses a shift in her marketing strategy. Previously focused on one-on-one work and relationship marketing, she’s now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means she needs to balance her marketing strategies, incorporating more traffic marketing alongside relationship marketing to align with her new product mix.
Michelle explains the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stresses the importance of aligning marketing strategies with your business model. She also highlights her involvement in Michelle Mazur’s summit, "Make Marketing Suck Less," which aims to help businesses find suitable marketing strategies.
For more details and to join the summit visit: https://drmichellemazur.com/event
423 에피소드
Pod Takeover: Aligning Marketing & Growth with Michelle Warner
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 432874665 series 1303896
This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed.
Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speaker for the Make Marketing Suck Less virtual event).
Aligning Marketing and Growth
Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience? Michelle Warner, a business designer and strategist, discusses a shift in her marketing strategy. Previously focused on one-on-one work and relationship marketing, she’s now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means she needs to balance her marketing strategies, incorporating more traffic marketing alongside relationship marketing to align with her new product mix.
Michelle explains the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stresses the importance of aligning marketing strategies with your business model. She also highlights her involvement in Michelle Mazur’s summit, "Make Marketing Suck Less," which aims to help businesses find suitable marketing strategies.
For more details and to join the summit visit: https://drmichellemazur.com/event
423 에피소드
모든 에피소드
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1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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