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Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Duped: The Weapons of Influence

1:05:20
 
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Manage episode 446353380 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business.

*******
Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.

It’s Robert Cialdini’s Influence: The Psychology of Persuasion.

While we have referenced this book many times on the pod, we have never actually done a deep dive to get into the nitty-gritty of it all.

In this episode, we explore Robert Cialidini and his code of ethics for anyone who uses his work. We then examine three of his seven weapons of influence and cover the next four in the next episode.

We discuss:

  • Who is Robert Cialdini?
  • Dr. Cialdini’s code of ethics.
  • Background on the book Influence.
  • What Cialdini means by “principles”.
  • The first three principles and how they show up in online business.
    • Reciprocity
    • Liking/Familiarity
    • Scarcity
  • How to protect yourself as a consumer.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon: https://patreon.com/duped

  continue reading

423 에피소드

Artwork
icon공유
 
Manage episode 446353380 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business.

*******
Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.

It’s Robert Cialdini’s Influence: The Psychology of Persuasion.

While we have referenced this book many times on the pod, we have never actually done a deep dive to get into the nitty-gritty of it all.

In this episode, we explore Robert Cialidini and his code of ethics for anyone who uses his work. We then examine three of his seven weapons of influence and cover the next four in the next episode.

We discuss:

  • Who is Robert Cialdini?
  • Dr. Cialdini’s code of ethics.
  • Background on the book Influence.
  • What Cialdini means by “principles”.
  • The first three principles and how they show up in online business.
    • Reciprocity
    • Liking/Familiarity
    • Scarcity
  • How to protect yourself as a consumer.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon: https://patreon.com/duped

  continue reading

423 에피소드

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