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Marketing Snake Oil: Why 'Proven Formulas' Are BS
Manage episode 450956205 series 1303896
“If I could just figure out the right way to market.”
I hear this all the time from my clients, and maybe you've thought it yourself.
Because I get it.
There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have.
And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again.
But what happens?
- You buy the course or the program.
- Do the work
- Then those results never quite materialize as they promised.
And not only that, what they are teaching is making marketing suck more, not less.
So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business.
And fair warning, I'm gonna get a little ranty on this episode.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
Marketing Snake Oil: Why 'Proven Formulas' Are BS
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 450956205 series 1303896
“If I could just figure out the right way to market.”
I hear this all the time from my clients, and maybe you've thought it yourself.
Because I get it.
There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have.
And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again.
But what happens?
- You buy the course or the program.
- Do the work
- Then those results never quite materialize as they promised.
And not only that, what they are teaching is making marketing suck more, not less.
So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business.
And fair warning, I'm gonna get a little ranty on this episode.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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