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Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower
Manage episode 440385944 series 1303896
Let's face it. Experts are made to feel shame about their expertise.
We too often hear things like:
>>don't be an expert, be an explorer
>>don't be smart, be curious
>>don't be an expert, be a human
And these things are said by the very people who claim to get experts known and hired for their work.
And it is time, my friend, that we stop shitting on experts because here's the truth.
The very thing you are told to deny about yourself, about your experience is what will make you great at marketing your business.
Experts bring three great untapped strengths when it comes to marketing, and I'm gonna tell you all about it on this episode of the podcast.
In this episode, you will hear:
- The pressure and societal messages that make experts feel ashamed of their expertise.
- How expertise can be a superpower in marketing rather than a liability
- The three untapped strengths that experts bring to marketing: insatiable curiosity, willingness to experiment and change course, and humility.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 440385944 series 1303896
Let's face it. Experts are made to feel shame about their expertise.
We too often hear things like:
>>don't be an expert, be an explorer
>>don't be smart, be curious
>>don't be an expert, be a human
And these things are said by the very people who claim to get experts known and hired for their work.
And it is time, my friend, that we stop shitting on experts because here's the truth.
The very thing you are told to deny about yourself, about your experience is what will make you great at marketing your business.
Experts bring three great untapped strengths when it comes to marketing, and I'm gonna tell you all about it on this episode of the podcast.
In this episode, you will hear:
- The pressure and societal messages that make experts feel ashamed of their expertise.
- How expertise can be a superpower in marketing rather than a liability
- The three untapped strengths that experts bring to marketing: insatiable curiosity, willingness to experiment and change course, and humility.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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