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Defying Anti-Expert Bias and Claiming Your Identity as an Expert
Manage episode 418190537 series 1303896
Why is it so hard to claim your expertise?
To own what makes you truly exceptional at your work.
To own the capacity and the ability you uniquely have to guide your clients to results.
Then why is it so hard to promote that?
To tell people about it?
And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.
We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
Defying Anti-Expert Bias and Claiming Your Identity as an Expert
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 418190537 series 1303896
Why is it so hard to claim your expertise?
To own what makes you truly exceptional at your work.
To own the capacity and the ability you uniquely have to guide your clients to results.
Then why is it so hard to promote that?
To tell people about it?
And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.
We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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