52 subscribers
Player FM 앱으로 오프라인으로 전환하세요!
How To Address Pain Points Without Being A Jerk
Manage episode 399492316 series 1303896
Do you hate the idea of pressing on people's pain points?
Agitating the pain so that the only solution to make it stop is by giving you money?
I do too. It's gross. It's icky, and, unfortunately, it works.
But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball.
It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued.
So what is this alternative?
You'll just have to listen in to find out.
In this episode, we
review what the hell messaging is and the voice of customer research
work to understand the pain your client is experiencing
learn the three parts of the Problem Statement, including how to stop the “snake from eating its tail” problem
423 에피소드
How To Address Pain Points Without Being A Jerk
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 399492316 series 1303896
Do you hate the idea of pressing on people's pain points?
Agitating the pain so that the only solution to make it stop is by giving you money?
I do too. It's gross. It's icky, and, unfortunately, it works.
But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball.
It's key to creating your minimum viable marketing message and ensuring your potential clients feel seen, heard, and valued.
So what is this alternative?
You'll just have to listen in to find out.
In this episode, we
review what the hell messaging is and the voice of customer research
work to understand the pain your client is experiencing
learn the three parts of the Problem Statement, including how to stop the “snake from eating its tail” problem
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.