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Dispelling Messaging Myths: The Power of Misconceptions
Manage episode 400701471 series 1303896
No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.
We also discuss:
The curse of expertise and the barriers it creates in effectively communicating with potential clients
The 2 types of misconceptions and their impact on potential clients.
Examples of misconceptions in different businesses, including messaging, email automation, and coaching.
The challenge of identifying misconceptions and the role of feedback from others in understanding them.
423 에피소드
Dispelling Messaging Myths: The Power of Misconceptions
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 400701471 series 1303896
No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.
We also discuss:
The curse of expertise and the barriers it creates in effectively communicating with potential clients
The 2 types of misconceptions and their impact on potential clients.
Examples of misconceptions in different businesses, including messaging, email automation, and coaching.
The challenge of identifying misconceptions and the role of feedback from others in understanding them.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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