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Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Manage episode 406035102 series 1303896
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 406035102 series 1303896
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
423 에피소드
모든 에피소드
×1 Marketing BS Detector: Separating Messaging, Marketing, and Copywriting 18:39
1 Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner 35:43
1 Marketing That Doesn't Hijack Your Life with Laura Litwiller 31:41
1 Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower 13:03
1 Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn 33:38
1 Avoiding the Marketing Time Suck of Doom (for once and for all) 10:54
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
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