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Tapping Into The Customer Awareness Spectrum To Market With Intention
Manage episode 398309521 series 1303896
Who are you talking to?
And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change.
But who are you talking to in relationship with your business?
Have they been following you for ages, or did they just stumble on your website yesterday?
Because knowing that matters.
Let's talk about why understanding the relationship your potential clients have with you is key and how it's going to make your marketing twice as effective for your business.
In this episode, we'll discuss:
The strategic questions you should be asking yourself whenever you're marketing
The five core stages of awareness and how your messaging aligns with each
The relationship between messaging goals, audience awareness, and marketing strategies
423 에피소드
Tapping Into The Customer Awareness Spectrum To Market With Intention
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 398309521 series 1303896
Who are you talking to?
And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change.
But who are you talking to in relationship with your business?
Have they been following you for ages, or did they just stumble on your website yesterday?
Because knowing that matters.
Let's talk about why understanding the relationship your potential clients have with you is key and how it's going to make your marketing twice as effective for your business.
In this episode, we'll discuss:
The strategic questions you should be asking yourself whenever you're marketing
The five core stages of awareness and how your messaging aligns with each
The relationship between messaging goals, audience awareness, and marketing strategies
423 에피소드
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