Player FM 앱으로 오프라인으로 전환하세요!
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Manage episode 397034659 series 1303896
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
423 에피소드
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 397034659 series 1303896
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
423 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.