Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Player FM - Internet Radio Done Right
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Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Make Marketing Suck Less for Expertise-Driven Solo Businesses와 비슷한 콘텐츠
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Most Innovative Companies
1 Sweetgreen's CEO explains why his salads are so expensive 1:12:26
1:12:26 
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좋아요1:12:26
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좋아요On today's episode, co-hosts Yasmin Gagne and Josh Christensen discuss the latest news in the world of business and innovation, including Apple’s newest product announcements at WWDC, Warner Bros. Discovery’s split back into two companies, and the U.S. and China meeting in London to discuss trade talks. Next, since its inception in 2008, NPR's Tiny Desk Concerts have become a staple on YouTube with over 11 million subscribers. Josh and Yaz speak with Fast Company associate editor David Salazar about the lasting influence, favorite acts, and future programming of Tiny Desk Concerts. Finally, Yaz and Josh interview Sweetgreen CEO Jonathan Neman about the company's new menu items, advancements in culinary technology like Infinite Kitchens, and the removal of seed oils from their food preparation process. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To read David Salazar’s piece on NPR’s Tiny Desk concerts: https://www.fastcompany.com/91337277/npr-tiny-desk-concert-artist-impact…
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Manage episode 397034659 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
442 에피소드
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Make Marketing Suck Less for Expertise-Driven Solo Businesses
공유Manage episode 397034659 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
442 에피소드
모든 에피소드
×
400 episodes. That number blows my mind. Most podcasts don’t even make it to episode 10 before vanishing into the internet ether. But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going. To celebrate, I’m not just popping confetti. I’m sharing the four rebel truths this podcast has been built on from day one. These are the hills I’ll die on. If you only listen to one episode of my show, let it be this one—because these truths will radically change how you market your business (without hating every second of it.) Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 Fix This One Thing Or Keep Wasting Time On Your Marketing 11:43
11:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요11:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요What if a recession could actually help your business grow? Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive . And I believe yours can be one of them— if you position yourself as the expert people are desperately searching for right now. When budgets tighten, people get picky. They’re not gambling on vague promises or “just one step ahead” service providers. They want someone who knows their stuff. That’s where we come in. Here’s how to capitalize on this moment—without burning out, selling out, or shouting into the void. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 Why the Flashy Fakes Keep Winning—and What Real Experts Can Do About It 12:17
12:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요12:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night? Same. And I’ve had enough. Let’s talk about why the flashy fakes keep winning—and what we, the real experts, can do about it. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 The 60-Year-Old Marketing Truth That Still Trumps Every Tactic 12:30
12:30 나중에 재생 나중에 재생 리스트 좋아요 좋아요12:30
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets. I’ve seen it over and over again (and yep, I’ve been there too). Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place. That’s why I keep coming back to something Eugene Schwartz laid out back in 1966 . It’s called the Customer Awareness Spectrum , and it’s the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo) 12:31
12:31 나중에 재생 나중에 재생 리스트 좋아요 좋아요12:31
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you. Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you've ever wanted to yell, “But I’m actually GOOD at this!” — same. And that moment is exactly what led me to a major breakthrough in how I show up in my business. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 How to Make Your Offer Essential (Not Expendable) in a Downturn 14:05
14:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let’s play a quick game. I say a thing, and you tell me if it’s: Essential A Treat Postponable Expendable Toilet paper? Essential. Fancy lip gloss? Treat. A new couch when the old one still works? Postponable. An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus). Here’s the rebel truth: Your clients are playing this exact same game with your offer. Right now. Whether they realize it or not. And if you land in the wrong bucket, guess what? They’re not buying. So let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 The Curse of Sloppy Messaging: Four Signs You're Afflicted 15:56
15:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요15:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right? But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing: They’ve positioned what they do as essential, not optional. And that’s exactly what I want to help you do too. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 Basic Needs Beat Big Dreams: Messaging During Economic Chaos 15:52
15:52 나중에 재생 나중에 재생 리스트 좋아요 좋아요15:52
나중에 재생 나중에 재생 리스트 좋아요 좋아요Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 AI for Marketing That Doesn't Make You Sound Like a Freaking Robot 15:45
15:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요15:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요AI is everywhere in marketing right now, and I get it—it's tempting to let it do all the heavy lifting. But if your strategy is just "Hey, Claude , write me 10 LinkedIn posts about email marketing," then we need to talk. Because that approach? It's turning business owners into content-producing robots, all sounding the same. Like the Borg. "You will be assimilated." So, let’s pull back the curtain. AI isn’t here to replace you—it’s here to amplify your unique thoughts, ideas, and experiences. Here’s how I use AI to make marketing suck less while keeping my voice and message 100% human. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times 14:15
14:15 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:15
나중에 재생 나중에 재생 리스트 좋아요 좋아요It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at once. Neither works. But there’s a third option that does. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less and getting more, it just doesn't make sense. Don't you need to do more marketing in order to get more clients? And, actually, you don't. So today, we’re talking about the shocking truth behind doing less marketing and why you'll see better results. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 Niche Phobia: Why Your Hardwired Against Niching (And What to Do Instead) 13:05
13:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요13:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? Me too, my friend. Me too. But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 What's Really Killing Your Sales? (Hint: Not Your Offer) 14:36
14:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They're excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn't. And at some point, the sales, they just peter out. It's so easy to blame the offer, to think, “Oh my gosh, I need to tweak this thing to make it more appealing so people want it again.” Sometimes, you might even throw the whole offer out the window and think, “It's just not gonna work. I need to create something new.” But before you do this, I want you to listen to this episode. Because what if it's not your offer at all? What if your struggle to book calls and get people interested in your product, your program, or your service has nothing to do with what you're offering. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
1 Screw Being 'Less Expert'—Unabashedly Market Your Smarts 12:43
12:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요12:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. You're preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right? You're not an expert in marketing and learning will get you there. But what if that wasn't true? What if you don't need to learn anything more about marketing? Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
You've grown your audience. You've nurtured and engaged them by building a case for why they should work with you. You've helped them diagnose what problem they're actually having. And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird. We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our seats. But it doesn't have to be this way. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz 34:26
34:26 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:26
나중에 재생 나중에 재생 리스트 좋아요 좋아요“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested all that money, you find out that ish was never gonna work for your business. Over the years, I've worked with so many B2B consultants who've gone down this exact path only to find out what works to market for them doesn't look like any of that online BS. And this is why I wanted to talk to Camille Rapacz about how she corrected the course and found out that marketing could actually be, dare I say, fun? In this episode, you will hear Camille’s approach to meeting people and the importance of building relationships with fellow business owners. The need to tailor marketing strategies to specific businesses and the importance of understanding industry differences. Camille’s realization that traditional broadcasting marketing (social media posts, blog posts) did not work for her B2B consulting business. The importance of using one's unique personality and strengths, especially as an introvert, in shaping effective marketing strategies. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman 34:49
34:49 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:49
나중에 재생 나중에 재생 리스트 좋아요 좋아요“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.” Think fast. How many lead magnets have you created for your business? For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with. I've spent so much time and energy trying to devise an irresistible opt-in that would lead people to my work. And it's hard to do, but know there is a different way. This is what Bev Feldman is here to talk about because trying to find that unicorn lead magnet was making marketing suck more for her and not less. So she went a different way. In this episode, you will hear: The pressure of social media and the overwhelming task of creating appealing lead magnets Frustration with the conventional approach to creating lead magnets and opt-ins Bev’s decision process to “sell” her newsletter The significance of creating engaging emails that encourage responses and conversations. Ready to Market Like an Expert: Grab the Free Course Full show notes and transcript are here…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Why Short Form Content Sucks for Experts with Jessica Lackey 34:02
34:02 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:02
나중에 재생 나중에 재생 리스트 좋아요 좋아요“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone. And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to do it. If you wanna know what she does instead, you'll just have to listen. In this episode, you will hear: The challenges of short-form content creation for experts and its impact on long-form content Why the difference between feed based content vs playlist based content is important for experts The interconnectedness of content creation, repurposing, and business programs Marketing approach focusing on transparency, consistency, and offering free resources The importance in building personal connections and relationship-building in marketing Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Pod Takeover: Aligning Marketing & Growth with Michelle Warner 27:01
27:01 나중에 재생 나중에 재생 리스트 좋아요 좋아요27:01
나중에 재생 나중에 재생 리스트 좋아요 좋아요This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speaker for the Make Marketing Suck Less virtual event). Aligning Marketing and Growth Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience? Michelle Warner, a business designer and strategist, discusses a shift in her marketing strategy. Previously focused on one-on-one work and relationship marketing, she’s now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means she needs to balance her marketing strategies, incorporating more traffic marketing alongside relationship marketing to align with her new product mix. Michelle explains the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stresses the importance of aligning marketing strategies with your business model. She also highlights her involvement in Michelle Mazur’s summit, "Make Marketing Suck Less," which aims to help businesses find suitable marketing strategies. For more details and to join the summit visit: https://drmichellemazur.com/event…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
A special invite to the Make Marketing Suck Less Virtual Event ! Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton of options. Finding what works for you is freeing. I'm hosting a virtual event, Make Marketing Suck Less to help you do just that. I'm gathering 10 business owners to reveal their BEST marketing method to book more business this year beyond likes & shares. Because this is a conversation that the industry needs to have, as there is no ONE way to market your business. Your way is unique based on your strengths, who you serve, and how you want to show up. Join us here: https://drmichellemazur.com/event…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 How To Navigate The Relentless Slog Of Marketing with Michelle Markwart Deveaux 46:44
46:44 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:44
나중에 재생 나중에 재생 리스트 좋아요 좋아요“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.” Marketing is relentless. It is something that is never done and dusted. Yet, it's a core pillar of what you need to do to have a sustainable business. So when marketing is relentless, how do you make it suck less? That's exactly why I am talking to Expert Up Club member and my dear friend, Michelle Markwart Deveaux. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 How Messaging Wins When Life Sucks with Nicole Trick-Steinbach 34:18
34:18 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:18
나중에 재생 나중에 재생 리스트 좋아요 좋아요“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketing. Let's face it. Most of us don't have the option of just stopping marketing altogether. We can't put our businesses on hold because we need it to pay our own bills. So how do you keep going? When marketing already sucks for you, how do you keep going when your personal life has gone off the rails? I am thrilled to have Expert Up Club member, Nicole Trick Steinbach, on the show today to talk about how she made marketing suck less even when the proverbial shit hit the fan in her personal life. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Funnels Suck: What This Coach Did Instead To Market Her Business With Rachel Alexandria 32:24
32:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요32:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, and the right lead magnet, you can put money into ads and people will come out and wanna work with you. And this seems like the absolutely best way to make marketing suck less. But is it? I am so excited to have Rachel Alexandria on the show today. Rachel is one of the founding members of the Expert Up Club, and she's here to talk about her experience building a funnel. What worked, what didn't, and how she is making her marketing suck less now Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez 35:46
35:46 나중에 재생 나중에 재생 리스트 좋아요 좋아요35:46
나중에 재생 나중에 재생 리스트 좋아요 좋아요“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and make money while you sleep, there was something she was NOT being told. Choosing to create a course meant that Elise Enriquez, productivity coach, had to give up doing something she loved (working with clients) for something that sucked (marketing). You'll want to hear Elise's story about how she recovered from making this strategic misstep and how she's adjusted course and, finally, what she's letting go of in her marketing to make it easier for her and make it more effective. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business 14:45
14:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand .) So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? Well, there are 3 telltale signs, and that's what we are talking about on the show today. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 How To Differentiate Your Expertise To Carve Your Unique Place In The Market 15:36
15:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요15:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your business. So what is differentiation and why is it critical for your business? That's exactly what we're gonna talk about on today's pod. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 How a 3 Word Rebellion Transformed My Marketing from Sucky to Successful 20:46
20:46 나중에 재생 나중에 재생 리스트 좋아요 좋아요20:46
나중에 재생 나중에 재생 리스트 좋아요 좋아요“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less: you have to know that the work you put in will actually pay off that it will make marketing easier and more effective to bring in your right-fit clients. Today, I’m taking you behind the scenes of my own business and showing you how my 3 Word Rebellion makes marketing take half the time while being twice as effective for my business. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses 14:00
14:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!” Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you to do it too. It's enough to make you want to give up on marketing. I get it. And you can't because there are people out there right now searching for you and your solution. So how do you rise above the noisy marketplace? How do you get the attention of your right fit client and then create connection and conversation with them? You do it with your 3 Word Rebellion. And today on the pod, I'm going to talk about why expertise driven businesses need a 3 Word Rebellion now more than ever. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Communicate the Value of Your Expertise with the 3 Word Rebellion 16:43
16:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요16:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you. The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve. Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.” As an expert, you look at those kinds of marketing messages and think, “ is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”. And you're right. That instinct is the correct one. Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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Make Marketing Suck Less for Expertise-Driven Solo Businesses
1 Defying Anti-Expert Bias and Claiming Your Identity as an Expert 12:39
12:39 나중에 재생 나중에 재생 리스트 좋아요 좋아요12:39
나중에 재생 나중에 재생 리스트 좋아요 좋아요Why is it so hard to claim your expertise? To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…
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