Developing an Account-Based Selling Strategy with Chet Lovegren

Outbound Sales Lift

Tyler Lindley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyler Lindley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 31:09

MP3•에피소드 홈

#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospects through their outreach.

Lastly, they dive into how SDR managers can coach reps in areas like accountability and time management to improve their overall account-based selling techniques.

EPISODE HIGHLIGHTS

0:57 Tips for developing an account-based sales strategy by building on your inbound function and working with your customer success team
5:42 The importance of good messaging in an outbound sales strategy, including a discussion of Challenger and Gap selling
12:55 How to coach reps to build relationships with prospects through teaching and messaging
18:12 Framing better questions in outbound messaging
23:12 Developing the process behind account-based sales — time management, accountability, and SDR managers modeling behaviors

112 에피소드