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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Drive and Convert

Jon MacDonald and Ryan Garrow

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

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Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and ...
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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Ready to transform your digital marketing approach? Join me, Alyssa, as we dive into actionable strategies that bring real results for your business. I’ll help you navigate the world of online growth, making content creation and social media engagement feel effortless. Say goodbye to guesswork and hello to a clear path forward that propels your small business. Whether you’re just starting out or looking to scale, this podcast is your roadmap to building powerful connections and conversions. ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Conversations That Convert

Odaz - High Impact Brand Coach

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Hey! 🌞Listen to this when you are sick and tired of being sick and tired! 🙌🏾 This a show with practical conversations about smashing your goals in #business, #health and #wealth. Streaming live from paradise, also known as the land of the swimming pigs 🐷 🌞💅🏾
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Are you in auto debt? This podcast is dedicated to helping educate and inspire people like you. To enable you to kick auto debt to the curb. Helping you invest in yourself, not things.
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In questo angolo troverai gli estratti di tutte le mie live, Q&A e funnel stories (così le chiamo) del mio profilo Instagram @omarbragantini ARGOMENTO: funnel marketing, conversioni, ottimizzazioni di strategie di web marketing, advertising e tutte quelle cose che molto spesso anche impegnandoti non riesci a spiegare a tua nonna. Sono Omar Bragantini funnel marketer e digital strategist, oltre che leggermente invasato di fitness...
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¿Quieres iniciarte en la profesión de asesor financiero? Entonces tienes que escuchar este podcast. Te llevaré paso a paso para convertirte en el asesor financiero que quieres ser. No soy el mejor, pero mis años de experiencia seguro te pueden ayudar a mejorar tus habilidades y ser el mejor de tu empresa o de tu broker y superar tus límites.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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A Catholic conversation with two convert friends about friendship and faith in the midst of motherhood. Life with littles is better when we do it together, so grab a load of laundry, and join us (Annie & Sarah) for some laughs. After a wonderful 4 years, we gave away our microphones to tend to our full families and pursue our own friendships further. You can still reach us at laughsandlittles@gmail.com
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Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms including Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms. 🎙️🌟 Amazon Store: www.amazon.com/thesincerese ...
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EPISODE INTRODUCTION Can focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salesp…
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The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate. In this episode, Jon and Ryan explore why experimentation results don’t always map one-to-one with the real-world outcomes you expect. Check out the full episode to learn: How post-launch variables make attribution le…
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Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane …
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Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday …
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Welcome to the very first episode of Content, Clicks, and Convert: The Marketing Playbook, where I share my journey from a background in psychology and administration to becoming a social media strategist. Join me as we explore essential digital marketing strategies tailored for small business owners and entrepreneurs. Discover how integrating elem…
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In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audienc…
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Introduction: Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble …
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Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a ne…
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Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2 Introduction: In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about t…
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Unlock the secret power of email marketing and watch your business thrive! This episode of Content, Clicks, and Convert promises to reveal how email marketing can be your most reliable tool for direct communication, offering a stability that social media just can't match. Learn the art of crafting irresistible lead magnets—like ebooks, mini courses…
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How do you create content that resonates emotionally with your audience? In this episode, Alyssa shares practical tips on creating clear and impactful messaging that speaks to your audience's challenges and values, illustrated with Chipotle's successful use of relatable and comedic content. Discover the power of a strong hook and storytelling in vi…
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During Q4, new channels seem to become more attractive to brands, especially if they are missing growth targets. Amazon is the largest ecommerce channel out there, but simply having your products on Amazon doesn’t mean you’re going to boost sales or profitability. In this episode, Jon and Ryan discuss what brands need to do in order to have success…
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Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? I…
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As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning …
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Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approac…
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Welcome to Content, Clicks, & Convert: The Marketing Playbook! Unlock the secrets to transforming your digital marketing approach with actionable strategies that drive real results for your business. Join me, Alyssa, as I guide you through the maze of online growth, helping you conquer the challenges of content creation and social media engagement.…
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Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By usi…
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INTRODUCTION When Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the found…
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Send us a text Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business? In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 y…
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This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence. Check out the full episode to learn: The process of smoke testing (and where the name comes from). The benefits of using smoke testing for quick validation. The 5 steps of the smoke testing process. If you have questions,…
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Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.…
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Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to…
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Discover the game-changing approach to accountability in business with hosts Dennis Collins and Leah Bumphrey. In this eye-opening episode of Connect and Convert, they dive deep into the crucial difference between expectations and agreements, revealing how this simple shift can transform your team's performance and communication. Key Takeaways: Uns…
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In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Bob Dylan is the focus in this episode where I interviewed Steven Jenkins, Director of the Bob Dylan Center in Tulsa, OK. Bob Dylan has donated voluminous archives from his career as a singer-songwriter from the early 1960s to the present (he is currently on his acclaimed Rough and Rowdy Ways tour at the time of writing). The Bob Dylan Center has a…
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Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time. Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value…
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Learn the secrets of effective communication for small business growth. Hosts Dennis Collins and Leah Bumphrey explore the surprising connection between Alan Alda's communication method and business success, offering invaluable insights for salespeople, leaders, and entrepreneurs alike. KEY POINTS Discover Alan Alda's five-step method for effective…
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In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice …
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In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this…
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In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already runni…
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In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role…
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In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, a…
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In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can b…
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This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success. Check out the full episode to learn: What companies like Google and other industry leaders are predicting for the 2024 holiday season. Why it's critical to start planning earlier than ever. Ryan's recommendations for building a …
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What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like…
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Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis…
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Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success. KEY POINTS Understand the critical balance of pathos (emoti…
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Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react…
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Hosts Dennis Collins and Leah Bumphrey unveil the power of first principles in sales conversations. Discover how understanding customer-centric strategies can transform your business approach and create lasting value for your clients. KEY POINTS Don't impose your perspective on customers; instead, focus on understanding their unique needs Customers…
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This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers. Check out the full episode to learn: The importance of optimizing the free trial experience for SaaS brands. How to gain an understanding of the factors that motivate your users to buy. Proven strategies to encourage your users to convert from fr…
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In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in…
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We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon…
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Introduction: Unlock the secrets of peak creativity in this fascinating episode of Connect and Convert. Hosts Dennis Collins and Leah Bumphrey explore the science behind creative thinking, revealing how understanding the hypnagogic state can revolutionize your business strategies and boost innovation. Key Takeaways: The "bookend" times (early morni…
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In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn: - What are Jobs to Be Done (JTBD) keywords? - Examples of JTBD keywords - How to come up with JTBD keywords for your business - JTBD conversion data - Which JTBD keywords convert the highest. 💡 Don’t fo…
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Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all …
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Introduction: In this episode of Connect & Convert: The Sales Accelerator podcast, hosts Dennis Collins and Leah Bumphrey dive into the fascinating world of measuring the financial impact of business culture. Using Pixar's remarkable success as a case study, they explore how small businesses can apply similar principles to drive growth and improve …
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Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/ We discuss: - Should you create landing pages vs. blog posts to target competitor keywords - Vs. Keywords and a more advanced stra…
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This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape. Check out the full episode to learn: Pricing tactics used by brands leading up to, during, and after the event. Consumers' perceptions of deals and discounts. How the event may impact the upcoming holiday shopping seaso…
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