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From Technician to Business Owner: Why Most Small Businesses Fail at Leadership - Part 1
Manage episode 500407617 series 3474709
Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In Part 1 of our exclusive three-part series, sales coaching expert Gordon Wilson reveals why 75% of small business owners excel as technicians but struggle to manage employees effectively. Gordon, our first-ever repeat guest, shares decades of experience coaching sales teams to 100-200% over quota and explains the critical difference between managing tasks and coaching people.
What You'll Learn:
- Why the best technicians often make the worst business owners
- The difference between managing and coaching (and why most businesses need coaches)
- How to identify the "coaching mindset" when hiring leaders
- Why Gordon prefers hiring "old people" and what that really means
- The three-legged stool approach to evaluating new hires
- How personal stress affects business leadership decisions
- Why treating employees like customers transforms team performance
Key Takeaways:
- Everything starts at the top - leadership mindset flows through the entire organization
- Most managers focus on tasks; great coaches focus on developing individuals
- The biggest mistake: promoting top performers without considering their people skills
- Experience matters: Don't dismiss candidates based on age stereotypes
- Great coaches are rare - they enjoy helping people become better professionally and personally
Guest Bio:
Gordon Wilson is a veteran sales coach and manager with decades of experience across multiple industries. He has consistently achieved 100-200% over quota throughout his career and specializes in transforming underperforming sales teams. Gordon currently serves as a coach of coaches, developing sales leadership strategies that focus on individual development rather than one-size-fits-all approaches.
Sponsors:
This episode is brought to you by Wizard Academy (WizardAcademy.org), helping small businesses achieve heights they never dreamed possible.
Free Consultation Offer:
Dennis and Leah offer free 60-minute consultations for small business owners on any topic. Contact [email protected] or [email protected].
Coming Up Next:
Part 2: Gordon shares his "elevator coaching" method and reveals his preference for questions over statements, plus the story of coaching a defiant 19-year-old employee.
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