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INFLUENCER INTEGRITY — Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)
Manage episode 514094687 series 3578796
Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.
What You’ll Learn:
- How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from it
- Why AI-polished content kills trust and how to re-humanize your marketing
- The storytelling frameworks that convert curious scrollers into loyal buyers
Timestamps:
00:00 - Introduction
03:00 – The “Pastrygate” influencer meltdown explained
09:30 – When negativity becomes a brand strategy (and backfires)
16:00 – Why drama and gossip drive virality
25:00 – AI perfection vs. human imperfection: the new trust factor
38:00 – How to tell stories that sell (without sounding salesy)
46:00 – Document, don’t perform: making authenticity easy
References & Resources:
- Aurora “Glamor” (Influencer involved in Pastrygate)
- Masters of Marketing (HubSpot newsletter)
- AI actress “Tilly”
- Google “Parisian” Ad (YouTube)
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120 에피소드
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