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ALGORITHM SHAKE-UP: TikTok Update, Jimmy Kimmel, Branding Ethics (Ep. 013)
Manage episode 508407429 series 3578796
Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide.
What You’ll Learn:
- What TikTok’s U.S. algorithm split could mean for your reach, engagement, and sales
- How the Jimmy Kimmel vs. Disney fallout reveals bigger branding and censorship lessons
- A practical framework for choosing when (and how) to engage with cultural conversations in your content
Update: After filming this episode, ABC announced that Jimmy Kimmel would be back on air starting September 23rd. This goes to show that we can vote with our wallets to effect the change we want to see in the world.
Timestamps:
00:00 - Introduction
04:00 – TikTok’s U.S. takeover: what the algorithm shake-up means
08:30 – Jimmy Kimmel pulled: censorship, Disney backlash & brand trust
13:00 – Ethics in marketing: propaganda, press, and personal branding
19:00 – Diversifying platforms: protecting your business beyond TikTok
27:00 – Core values + content pillars: deciding when to join the conversation
34:00 – Playing to your strengths: finding the right content medium for growth
References & Resources:
- TikTok
- Disney / Hulu / Disney+
- Jimmy Kimmel
- Ted Cruz
- Saturday Night Live (SNL)
EOS model / Traction (book)
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