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SEO vs. AI Traffic: What Our Client Data Really Shows
Manage episode 508304776 series 3411855
Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.
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SEO is dead? Not so fast.
In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.
-AI traffic is growing, but it’s still only ~3–5% of SEO traffic for most clients
-Conversions often come from unexpected places (hint: not just ChatGPT)
-Declines in SEO traffic don’t mean SEO is dead — they often show up as branded searches or conversions through other channels
-Attribution is getting harder, but that doesn’t mean the channel stopped working
We break down the myths, show the actual ratios, and explain why you shouldn’t buy into the “SEO vs. AI” narrative. It’s not either/or — they work together.
If you’ve seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what’s happening.
54 에피소드
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