Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement. We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path. If you've enjoyed certain episodes…

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer. What is the right profile of the marketer you should hire? What should that marketer focus on in the first 90 days? How should they think about what marketing channels to focus on? What's a good budget to start …

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles. We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have…

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.저자 Benji Hyam and Devesh Khanal

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story. Then we share a couple of other examples of disrupt…

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank. We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we…

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note. We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing. Enjoy.…

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate. When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content." In this video, we break down why that argument …

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere. We propose the options of hiring an outside agency to help with edit…

In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content. As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about …

In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor. The main …

Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer. We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads…

In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up. David shares the approach he took on two different accounts t…

In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client. Content brand post: https://www.growandconvert.com/content-marketing/content-brand/ Timestamps: 0:00 Episode Preview…

In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming from and then analyze the 3 new clients that signed on for February.저자 Benji Hyam and Devesh Khanal

In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it in the right direction. We ask the question, is this a good use of Devesh's time? We haven't really built any processes around interviewing, do we now need to build more training or processes around in…

After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn over all of our clients every year. In Episode 3, we talk through various ways to improve our churn rate: From changing pricing, to contract length, to…

We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer that was managing the account didn't feel like they were a good fit to keep running the account. In Episode 2, we talk through what we did to resolve the situation. We weighed various options from: 1.…

We're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one of the series where we explain why we're ready to scale our business, what our goals are, and why were documenting the journey on Youtube. Then we do a deep dive into our business during 2023, share wh…

In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more. We get into the details about what he did in the early days to launch his company, why he never really had a focus on m…

We're trying something new. Many of our clients have really interesting backgrounds and stories, so we decided to interview them. In this podcast, we interview the Vocal Video team to learn where they got the idea for Vocal Video, learnings from their experience selling their past company TechValidate to SurveyMonkey, how their past experiences inf…

There are many people that don't know how to calculate the ROI of SEO. In particular, they don't understand a key principle of SEO's ROI: it gets better as time passes. Why? Because unlike paid channels where you need to spend more for every extra click you get, in SEO you start accumulating or stacking pages ranking at the top of Google search res…

In the past couple of months, we've had an increasing number of people ask us our thoughts on ChatGPT and how it will affect the world of content marketing and content writing. We've seen people take extremes: People saying they are going to use ChatGPT instead of hiring writers or content marketers going forward. Then the opposite, people saying C…

In the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we reposition our business as a SEO agency instead of a content marketing one? We thought it would be interesting to everyone to lay out the arguments, challenges and opportunities that we see in reposi…

In this episode of Grow and Convert Deep Dives, we discuss a philosophy we have about managing remote workers (or workers in general): How to manage by outcomes instead of outputs. Oftentimes in our work, we come across other companies that have goals that don't move the needle, don't motivate employees, and cause more harm than good. We think this…

In this episode of Grow and Convert Deep Dives, we share our mistakes that we've made when hiring writers and how we've developed a process to solve it. We go into detail on our process and share things that we've implemented to help us screen writers, test them and train them. We hope you enjoy. Here are the sections: 0:00 Intro- How to hire blog …

In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates …

In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in wit…

In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share example…

In the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstory behind Pain Point SEO - What Pain Point SEO is (and is not) - Both B2C and B2B examples of how we've applied it to clients or other companies - Common Objections that we hear about our process (and …