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How to Analyze Google's SERP Like Grow and Convert: The Secret to Content That Ranks
Manage episode 473106724 series 3411855
Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.
Watch as they analyze real SERP examples for AI writing tools keywords, revealing:
- How to determine if a keyword is worth targeting
- The difference between category and jobs-to-be-done keywords from a SERP perspective
- How to spot opportunities in mixed-intent SERPs
- When to create one piece vs. multiple pieces for similar keywords
- Why high search volume doesn't always equal high priority
- How to use SERP analysis to rank
Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.
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Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...
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