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Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
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Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.
When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."
In this video, we break down why that argument is completely flawed.
We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI.
Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.
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