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How This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed Competitors
Manage episode 355912797 series 3411855
Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.
We get into the details about what he did in the early days to launch his company, why he never really had a focus on marketing until recently, and we share some of the rankings that we've been able to generate for their business in an extremely competitive category.
Sections:
0:00 Intro
1:13 The founding story of Helpspot
5:26 Funny story about software development
7:49 Laravel
8:48 How Helpspot was funded
9:35 Pre-SaaS
11:56 How Helpspot launched
12:56 Early SEO
15:39 Enter the competitors- Zendesk, etc.
18:27 Team size
20:29 Why Helpspot never invested in marketing
25:26 Difference between VC funded and bootstrapped help desk software
29:15 Did you ever think about selling your business?
31:43 Marketing and positioning
35:23 Why invest in SEO
40:37 Results from G&C
47:10 Attribution of leads to SEO/Content
53:52 Helpspot 2023 and beyond
54 에피소드
공유
