AI's Impact on Content Marketing in 2025: Search Changes, Content Generation, and New Survey Data

The Grow and Convert Marketing Show

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.

Key Topics Covered:
[0:00] Introduction and episode overview
[1:00] Background on our recent travels and company retreat
[2:00] Two main aspects of AI in content marketing: content generation and search
[4:00] Changes in search behavior and SEO with AI tools
[6:00] Real examples of leads coming from ChatGPT
[8:00] How AI tools recommend content differently from Google
[11:00] Our analysis of AI tool recommendations vs Google rankings
[17:00] Why content still matters for AI visibility
[21:00] Changes in content consumption patterns
[24:00] The future of content distribution across channels
[29:00] AI content writing experiments and survey results
[36:00] Challenges with AI-generated content
[39:00] Survey insights on AI content adoption

💡 Key Findings:

• 70%+ correlation between Google rankings and AI tool recommendations

• 83% of surveyed marketers have published AI-assisted content

• Major challenges remain with AI content quality and precision

• Content remains crucial for visibility in both Google and AI tools

🔗 Resources Mentioned:

Full survey results coming soon at growandconvert.com/blog
Follow us on Twitter @growandconvert
Subscribe to our newsletter: growandconvert.com/newsletter

📱 Connect With Us:
Website: https://www.growandconvert.com
Twitter: @growandconvert
Newsletter: growandconvert.com/newsletter
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