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Scaling B2B Marketing With AI, Strategy, and Storytelling With Mariah Kamei
Manage episode 504168655 series 3660726
Tyler Lane에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyler Lane 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mariah Kamei is the Vice President of Growth at IMM, a full-service digital marketing agency based in Boulder, Colorado, specializing in building national marketing programs that become smarter and more valuable over time. With over 15 years of experience, she has led marketing, strategy, sales, and analytics teams, driving growth for global leaders like Adobe and Microsoft. At IMM, Mariah crafts innovative strategies by merging creativity with analytics to spark unparalleled growth.
About the EpisodeAI is reshaping B2B marketing, but scaling campaigns without losing authenticity remains the biggest challenge. Tyler Lane hosts Mariah Kamei, Vice President of Growth at IMM, as they explore how to balance campaign velocity with empathy, empower creatives with strategic constraints, and integrate AI as an enabler rather than a replacement. Mariah also shares how authenticity, storytelling, and clear leadership keep teams and brands grounded in a fast-moving digital landscape.
25 에피소드
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