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Reinventing A/B Testing With AI and Gamified Experimentation With Deborah O’Malley
Manage episode 509451797 series 3660726
Tyler Lane에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyler Lane 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Deborah O’Malley is the Founder and Head of Product Strategy at GuessTheTest, a platform that offers gamified A/B test case studies to help experimenters get testing ideas, insights, and learn from real results. She is recognized as a leading Conversion Rate Optimization (CRO) specialist and top A/B testing influencer. With a master’s degree in eye-tracking technology, she blends research and practice in her work. Deborah also leads Convert Experts, where she runs optimization projects and helps clients improve their digital performance.
About the EpisodeThe world of A/B testing is changing faster than ever as artificial intelligence reshapes how marketers experiment and optimize. Traditional manual methods are being challenged by automation, new tools, and shifting consumer behaviors. Tyler Lane hosts Deborah O’Malley as they explore how to embrace AI while strengthening fundamental testing skills, why human intuition and strategic oversight remain critical, and how marketers can stay relevant and drive better results as the experimentation landscape transforms.
21 에피소드
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