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DIGITAL MARKETING SYSTEMS: Sydney Sweeney Controversy, Creative Campaign Backlash, and Different Business Models (Ep. 006)
Manage episode 498881281 series 3578796
Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.
What You’ll Learn:
- Why inspiration is overrated (and what your content actually needs instead)
- The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did right
- A mindset shift that helps you handle hate, trolls, and online backlash without spiraling
Timestamps:
03:20 – Why your business problems are system problems
06:15 – Creatives vs. structure: can you thrive inside a system?
12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle
17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”
34:00 – When trolls attack: neutralizing hate online without losing your mind
45:00 – Final reminder: your business ≠ your worth
References & Resources:
- Sydney Sweeney
- American Eagle
- Ralph Lauren Oak Bluffs ad
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