))
RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)
Manage episode 503020479 series 3578796
Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo.
What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play.
What You’ll Learn:
- Why rebrands flop when businesses ignore nostalgia and audience identity
- How to test brand messaging before launching a risky change
- The simple, no-funnel strategy for creators to grow with just one core offer
Timestamps:
04:15 – The Cracker Barrel controversy explained
07:45 – Why audiences revolt when nostalgia gets erased
13:20 – Politics, branding, and why context matters more than ever
18:45 – The power of audience testing in avoiding PR disasters
30:10 – The curse of “new shiny ideas” vs. doubling down on what works
43:30 – The bare minimum you actually need to launch a digital offer
References & Resources:
- Cracker Barrel
- Bud Light backlash
- Poppy (acquired by Pepsi)
- Malcolm Gladwell, The Tipping Point
- Jonah Berger, Contagious
- BossBabe
Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe
📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com
📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com
117 에피소드
공유
