Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. ...
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The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online ...
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Simplifying U.S. Sales Tax Compliance for E - Commerce Sellers with Reuben Mattinson
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Podcast Episode 222 of the Make Each Click Count Podcast features Reuben Mattinson, founder of RJM Tax Exemption. Reuben's journey from healthcare and education to becoming a pivotal figure in e-commerce taxation is nothing short of inspiring. In this episode, we'll explore how his company has grown exponentially, helping over 1,000 businesses navi…
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How Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan Steele
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In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues. Jonathan stresses the importance of identifying suspicious emai…
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Fueling Customer Loyalty For Your Business With Lessons Learned From The Oil & Gas Sector with Suri Singh
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Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach. With a 15-year career spa…
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Unlocking Sustainable Shipping With The Eighth Notch's Game - Changing Technology with Mike Robinson
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Podcast Episode 220 of the Make Each Click Count Podcast features Mike Robinson. Mike, a board executive at Vista Outdoor and former EVP at Macy's, played a pivotal role in expanding Macy's e-commerce operations and now focuses on advising startups with an emphasis on sustainability. Mike' shares about his journey, the innovative initiatives of his…
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Is Your Law Firm Prepared for a PR Crisis? with John P. David
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In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events. John also emphasizes the role of PR…
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The $10 Million Ecommerce VSL Playbook with Fernando Oliver
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Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sale…
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Mastering Amazon & E - Commerce Growth with AI with Jaron Seijffers
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Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies. In this episode, Jaron shares ho…
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How Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark Stern
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In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences. The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark em…
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Unlocking Potential: The Marketing Agency Blueprint for Success and High Valuations with Chris Martinez
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Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll del…
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The Science of Predictable Advertising with Skip Wilson
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Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recogn…
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How Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya Banerjee
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In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. T…
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The Secret To Sustainable Success - Balancing Leadership With Innovation with Jarrod Lopiccolo
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Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven…
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Effective SEO Systems and Processes For DTC Brands with Shreya Banerjee and Paul Counts
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Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation. In this episode, we dive into the "EAT" formula – Expertise, Authori…
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The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key point…
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The 90 - Day SEO Success Blueprint with Thomas Phillips
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Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, T…
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Revolutionizing Retail With AI - Driven Strategies with Kausambi Manjita
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Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecede…
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In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation a…
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Transforming Customer Service with AI with James O'Brien
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Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His c…
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Unlocking Global Talent With Virtual Hiring with Phillip Rivers
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Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing a…
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How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter
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In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common p…
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Turning Window Shoppers Into Loyal Customers with Max Bidna
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Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.2…
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Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
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In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the …
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Mastering Amazon FBA: Insider Secrets to E - commerce Success with Neil Twa
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Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa, an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC. He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating up…
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Facebook Advertising Basics for E - commerce Companies with Jamie Stenton
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Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each…
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How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
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In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered includ…
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Essential Emails Every Business Should Be Sending with Emily Farrell
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Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy an…
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Mastering the Art of the Close: Insights from Sales Superstar with Bob King
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Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers. Bob shares his unique journey from working in the film…
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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
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In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on …
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Boosting Conversions with Real - Time AI with Aurangzeb (Zabe) Agha and Rameet Kohli
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Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping t…
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MC 14: Google SEO Low-Quality Spammy Content Update & AI Content Generation
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Send us a text Quality content is crucial for success in online marketing, as highlighted in the podcast episode featuring hosts Paul Counts and Shreya Banerjee of Marketing Counts. They discussed Google's recent update targeting spammy and low-quality content, emphasizing the need to provide valuable and high-quality content to users. The hosts st…
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In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 …
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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
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In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language tha…
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Revolutionizing Amazon Selling With Game - Changing Tools From ZonGuru with Jon Tilley
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Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed. Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring som…
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This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Re…
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Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
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In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pur…
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Innovative Solutions That Drive E - commerce Success with Abis Hussain
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Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a…
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Deep Dive into SEO with Expert Insights with Joshua George
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Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries. In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses…
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How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
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In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless…
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How To Make Money Through The Amazon Influencer Program with Fate Winczuk
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Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor. In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and …
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Outsmarting the Competition With Advanced Amazon Tactics with Kusha Karvandi
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Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throu…
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Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn
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In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion …
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Integrity in The AI Era – The Need For Content Verification with Jon Gillham
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Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizard…
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The 3 Levers To Use To Exponentially Grow Your Shopify Business with Kaleb Ufton
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Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisiti…
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What Lawyers Need to Know About Website Technology with Dave Sobel
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In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. …
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When Does An Ecommerce Company Need An Attorney? with Steven Weigler
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Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses…
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Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy
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Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigo…
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How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison
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In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of readin…
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Strategies For Scaling Your Ecommerce Business with Matt Putra
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Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize…
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Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navi…
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Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider
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In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketin…
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