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How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter
Manage episode 431392930 series 2977729
Karin Conroy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karin Conroy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero's Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
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