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Andy Splichal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andy Splichal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy

39:10
 
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Manage episode 409516721 series 2948589
Andy Splichal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andy Splichal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.

Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."

Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.

Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.

Learn more:

Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

  continue reading

200 에피소드

Artwork
icon공유
 
Manage episode 409516721 series 2948589
Andy Splichal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andy Splichal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.

Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."

Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.

Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.

Learn more:

Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

  continue reading

200 에피소드

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