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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
Manage episode 424171977 series 2977729
Karin Conroy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karin Conroy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.
Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.
Gert gives listeners actionable tips on:
00:00 Intro
00:50 The Importance of Online Reputation for Law Firms
02:12 Understanding and Managing Negative Reviews
04:22 Strategies to Improve Online Reputation
11:42 Google Knowledge Panel and Business Profile
17:21 Leveraging AI and Consistent Information
21:54 Starting the Internal Audit
23:59 Quick Fixes to Save Money
24:49 Common Mistakes in Reputation Management
26:57 Proactive Strategies for Positive Reviews
31:24 Thought Leaders library
35:14 Managing Social Media and Personal Life
42:08 One thing that works
Resources mentioned in this episode:
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