The Attention Economy: Understanding The Business & Currency Of Social Media

The Digital Diet

In this episode, I talk about:

• The birth of social media and how social media platforms are exponentially evolving
• Why social media platforms are a popular startup idea, despite huge competition
• The reason social media platforms are all launching similar features
• The attention economy aka the economy of distraction aka surveillance capitalism aka how social media platforms make their money
• The value of your time, attention, and behavioural data to social media platforms and the companies that advertise with them
• The reason social media users are products and not customers
• Why social media companies prioritise features that make you use their platforms for long periods of time, even if this is against your best interests
• The rise in social media subscription options and why this operating model might be preferable for both social media companies and users

View show notes including links to all the resources and tools mentioned: https://thedigitaldietcoach.com/013

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Music by FASSounds