Why we're terrified of success with Alabama Performance Coach Dr Bhrett McCabe

The Sales Podcast

Performance Tips you'll learn today on The Sales Podcast...

• Clinical Psychologist
• Psychology of injury rehab
• Sales support from a medical side
• Opened his own practice
• Performance expert
• How to get the last 1% out of people

We're terrified of success."

• We're afraid of the moment we realize we failed
• Success is never a conclusion
• We're good at bouncing back but not pushing the bar?
• We're not comfortable being in areas we can get exposed
• If you make the small habits, the big ones are easy "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones"

• Priming the person to be ready for change
• People always resist at first
• Get people to buy into why they need to change
• Find out what's important to them and listen genuinely
• Create dissonance
• • Popcorn kerneling (stuck in the back of your teeth so you remember me)
  • Challenge them indirectly
  • Prime the prospect to pay attention to their pain
• People take a while to open up
• There is always something back there
• We're afraid of opening-up
• We know if we open up we'll have to work on fixing it
• We think we won't be good enough
• We think we're coming for help for an "issue" vs. our character
• You need to see the big picture
• You're running your own race
• It's tough to admit "I'm a work in progress"
• Meet them where they are
• Take your time to get them to open up
• We're all in sales all the time
• Sports coaches have to sell every day (they should immediately hire a PR expert)
• We're always falling short of our dreams and what we think we can get to
• But you're getting better every day, so stop being so hard on yourself
• Life's not fair
• Not all good people win
• Not all assholes lose
• See your struggles and opportunities for what they are and change what you can
• "Iron Chef" and "Chopped" say "figure it out"
• Nick Saban connects psychologically with each player as they require
• He innovates
• It's all selling and PR
• Nick Saban was an early adopter of the psychological aspect of sports
• You can't change people
• Change yourself
• Be coachable
• Want to get ahead
• Be willing to do what needs to be done and admit you don't have all the answers
• Nick Saban leads from the front
• Be expansive
• The best leaders will have some anxiety/comfort for bringing in the best
• It's our own insecurities that lead us to throttle our brightest people or to seek all the credit
• Three levels
• • Present
  • Answer
  • Converse
• Great people journal every day
• Don't let your emotion of today guide you
• Detect trends
• Follow the greats
• Success leaves clues

Sales Growth Tools Mentioned In The Sales Podcast

• Get Dr. Bhrett McCabe's books
• • "Break Free From Suckville: How a Simple Mental Change Will Spark Your Performance"
  • "The MindSide Manifesto: The Urgency to Create a Competitive Mindset"
  • "The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series)"
  • "Elite Journal: Dr. Bhrett McCabe's Performance Enhancement Manual"