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This edition we dive into:• Having a growth mindset• HubSpot Workflow actions for Enrolling in another Workflow• And how they enable Parent versus Child workflows• Create Deal Attribution cards• Service Hub forms for creating new tickets when the KB doesn’t have the solution you’re looking for• How to reach out to marketing agencies you want to wor…
 
This edition we dive into:• Why am I seeing Smart TV on my Device Reports?• Our favourite workflow actions (new weekly shot!)• Using the Delay until Event action for marketing and sales• Using Custom Reports to get a list of Contacts with their count of Deals and Tickets• YouTube viewing trends• LinkedIn Ads tipsFull show notes available here: www.…
 
This edition we dive into:• Solving a problem, versus solving a need• The very handy HubSpot Website Site Tree listing• Reporting on Sequences• Do you use a Testing Backlog• Using Conversations Workflows to Update Service Hub tickets• Storytelling and relatability: Judith Love CohenFull show notes available here: www.hubshots.com/episodes/episode-2…
 
This edition we dive into:• Psychology studies that have been ‘reversed’ (ie debunked)• What this means for marketers• And how this can motivate us to do A/B testing• How to do A/B testing in HubSpot• Is HubSpot testing whether they can make us do more testing?• Be wary of your biases• The importance of your website’s visual presentation• GA4 guide…
 
This edition we dive into:• Robots.txt editing in HubSpot• Deal pipeline partitioning• Emailing of dashboard reports tip• Custom report on Dashboards gotcha• Jobs To Be Done personas• Dharmesh on User Experience (and Netflix)• SEO Checklist resources• Ad spotting on Bing - it’s harder than you thinkFull show notes available at: www.hubshots.com/epi…
 
This edition we dive into:• Twitter and inefficiency• Apple announces new privacy that will essentially report email open rates as 100%• The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals)• Setting your Sales notifications in HubSpot• HubSpot Tracking URLs reminder• Where’s the …
 
This edition we dive into:• Old versus New• Google rolling out a major algorithm update• HubSpot Form Translations• Comparing HubSpot Forms• How to use Never Log settings to ensure you don’t accidentally log sensitive stuff into HubSpot• How to export out your list of HubSpot users• The Peak and End Rule• Shifting your content budget to customer en…
 
This edition we dive into:• Creating simple Training• Using Smart Rules in emails• HubSpot Sales Pro clarity on pricing and switching users• How to spy on your competitor’s Facebook ads• Skipping some property updates on contact imports• Email marketing monster guide (and stats malarky)• Benjamin Mangold’s Google Marketing update• Bing Pages (beta)…
 
This edition we dive into:• The ‘Amazon Experience’ and content personalisation• HubSpot Smart Content enhancements and tips• Embedding external content in HubSpot dashboards• How people read online in 2021• Google I/O 2021 was on• Insight: Thinking past marketing (for CMOs)• So many bonus links it hurtsFull show notes available at: www.hubshots.co…
 
This edition we dive into:• Being mindful about the channels you put energy into• HubSpot Form flexibility with custom properties• Using the HubSpot keyboard on your mobile device• Setting Tasks based on NPS survey results• Can’t add a 3rd ad account in HubSpot Starter• Digital media consumption trends (from Deloitte)• Adding a goat to your next zo…
 
This edition we dive into:• Why you may not need a funnel or flywheel• HubSpot CMS Hub Child Themes• Ability to sync your iCloud/Apple contacts• The value of customer service• Deal card customisation• A common domain misconfiguration in HubSpot• Logging from Outlook/Google to HubSpot versus Conversations Inbox• You may not need a marketing funnel/f…
 
This edition we dive into:• HubSpot’s new Operations Hub announcement• HubSpot User permissions get even more control• Data organisation • Visualising Your Marketing Curve• Set your foundations• The sickening extent some will go to to get LikesFull show notes available at: www.hubshots.com/episodes/episode-243Recorded: Tuesday 27 April 2021 | Publi…
 
This edition we dive into:• HubSpot Workflows versus Sequences - which should you use?• Do you need to Show the Cookie Consent Popup• Dashboards for sales• Google Tag Manager integration in HubSpot• Admitting mistakes• Service analyticsFull show notes available at: www.hubshots.com/episodes/episode-242Recorded: Monday 19 April 2021 | Published: Fri…
 
This edition we dive into:• Whether you actually read these notes• HubSpot Public Product Roadmap• HubSpot SEO tool revisited• Core Web Vitals resources• HubSpot Dashboard Annotations• A gotcha with HubSpot popup form targeting• How to spot LinkedIn outreach spam emails• Google Search Console adds regex support• How to actually use regex without lo…
 
This edition we dive into:• Taking time to recharge• HubSpot Conversational Workflows• Setting the HubSpot Files domain• HubSpot Calls• The power of perception in your marketing• Get feedback, post a phone consultation• Task based versus Outcome based marketing• Google’s growing zero-click search behaviour• Suez Canal memesFull show notes available…
 
This edition we dive into:• Our upcoming HubShots 28-Day Challenge• Subscribe versus Follow• HubSpot RSS Emails (and Gotchas)• Using HubSpot Snippets to save time and reduce errors• Redirecting HubSpot Files (Eg a PDF) revisited• Should I put my blog on a subdomain versus a subfolder?• Electric ferriesFull show notes available at: www.hubshots.com/…
 
This edition we dive into:• Love• The Bud of Mended Bones - a poem for Brian Halligan• HubSpot List Performance Reports• HubSpot Inbox Automation• HubSpot Flexible Redirects• Google 3rd party cookies and privacy lols• Plus Tom Cruise Deepfakes Full show notes available at: www.hubshots.com/episodes/episode-238Recorded: Monday 08 March 2021 | Publis…
 
Welcome to HubShots Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing This edition we dive into:• Facebook versus Australia follow up• HubSpot Marketing Tasks• HubSpot Task permissions• Proactive versus Reactive Marketing• Latest Academy CourseFull show notes available at: https://www.hubshots.com/episodes/episode-237Recorded: Monday …
 
Welcome to HubShots Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know aboutThis edition we dive into:• Don’t build your house on rented land• With the Facebook news removal in Australia being the latest example• Digging into HubSpot settings for Forms and Deals• Plus a little known related feature in the know…
 
Welcome to HubShots Episode 235: Should you do less on social? This edition we dive into:• Inbound 2021 dates announced• What are lazy loading images and why do they matter?• Sales forecasting• NPS internal notification tips• Why does my social traffic show up in Direct traffic?• Pick your social media channels - less is more• Umarell• Clutch Malar…
 
Welcome to HubShots Episode 234: What is CRM? This edition we dive into:• Thinking about CRM and how it relates to marketing• HubSpot’s SEO audit tool gets an update• Deal workflows• NPS Surveys• Google Analytics bot spam• What is ‘value’ and are you providing it?• GA4 Mini course• Fun stuffFull show notes available at: www.hubshots.com/episodes/ep…
 
Welcome to Episode 233: Be wary of marketing statsThis edition we dive into:• The importance of accurate conversion tracking• HubSpot auto company creation• Deal change history• Service survey reporting• Your first steps down strategy lane…• Being wary of marketing stats• Valuing the right peopleFull show notes available here: https://www.hubshots.…
 
Welcome to HubShots Episode 232: Strategy = Research + InsightsThis edition we dive into:• Simple differentiation• Video embedding in HubSpot drag and drop editor• Running HubSpot Sequences on non-marketing contacts• Thinking about what ‘strategy’ really is (hint: the show title gives the answer)• Improving site performance using Google’s web.dev t…
 
Welcome to HubShots Episode 231: Reflecting on 2020This episode we change things up a little and end the year reflecting on the good, the bad and the future.You can listen to this episode of the show here.Did a colleague forward this episode to you? Sign up here to get yours every Friday.Please forward this on to your work colleagues.Recorded: Mond…
 
Welcome to HubShots Episode 230: What parts of HubSpot do Enterprises focus on?This edition we dive into:• the parts of HubSpot we see Enterprises focussing on, including:• Lifecycle management• Lead scoring (when it becomes relevant)• User Management and Teams• Content Partitioning• Service Hub Pro NPS surveys• Attribution reporting• Advanced Work…
 
Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales ProfessionalThis edition we dive into:• Deal stage, task, and lead rotation automation• Sales analytics• Record customization• Required fields• Custom reporting• Sequences• 1:1 video creation• Smart send times• eSignatureFull show notes available at: www.hubshots…
 
This edition we dive into:• Automation/Workflows• Personalisation/Smart content & reporting• SEO recommendations & optimizations• ABM tools• A/B testing• Campaign reporting• Custom reportingFull show notes available at: https://www.hubshots.com/episodes/episode-228You can listen to this episode of the show here.Did a colleague forward this episode …
 
Welcome to HubShots Episode 227: HubSpot for Small BusinessesThis edition we dive into:• How a small business can quickly setup HubSpot• The top priority items to focus on• The key integration to enable• Tips for getting the most out of HubSpot in the first monthFull show notes available at: www.hubshots.com/episodes/episode-227Recorded: Monday 09 …
 
Welcome to HubShots Episode 226: Shopify & HubSpot plus HubSpot Form AnalyticsThis episode we discuss:• The value of carving out analysis time• HubSpot Form analytics• Using Shopify with the HubSpot Ecommerce pipeline• What is a good form conversion rate?• Understanding Google My Business busyness metrics• How to build campaign implementation momen…
 
Welcome to HubShots Episode 225: 3 Ways we Use HubSpot to Generate LeadsThis episode we discuss:• How we use HubSpot active lists to surface high intent leads• Using Active Lists with Views for maximum flexibility• Recommended HubSpot Academy courses for segmenting your database• Listener tip about number of sales activities versus last sales activ…
 
Welcome to HubShots Episode 224: HubSpot Internal Notification Workflow TipsThis episode we discuss:• The Power of Pillows• New Google Analytics V4 rolling out• HubSpot Workflows for Internal notifications of Deals closing• Using Call Outcomes on Sales calls• Tips for HubSpot Custom Analytics Views (thanks Rebecca!)• Customer Journey Mapping (HubSp…
 
Welcome to HubShots Episode 223: HubSpot Active Lists and Analytics ReportsThis episode we discuss:The power of Active listsThe value of negative customer feedbackThe beauty of HubSpots’ Sales Analytics toolsThe usability of HubSpot Traffic Analytics filteringPlus how Mark in the UK got ahead in datingFull show notes available at: www.hubshots.com/…
 
Welcome to HubShots Episode 222: HubSpot Keyboard on your phoneThis episode we discuss:• HubSpot Smart CTA example• HubSpot Keyboard on iPhone and Android• Updating renewal dates each year on contacts and deals• Should you create location specific pages on your website?• Deciphering Google Search Console Index Coverage issues• The end of the Americ…
 
Welcome to HubShots Episode 221: HubSpot Report Builder BetaThis episode we discuss:HubSpot’s new Report Builder BETA (it’s awesome)HubSpot Meetings Team Round Robin meetingsGotchas with using Zoom in HubSpot MeetingsCreating Facebook Audiences of people engaged on your websiteShoshinAre you overcomplicating your buyer personas?You can listen to th…
 
Welcome to HubShots Episode 220: Inbound 2020This jam packed episode we discuss:• The latest product announcements from Inbound 2020• Our 5 year podcasting anniversary is coming up next week• Marketing Hub update: Marketing Contacts• Sales Hub updates• Service Hub tip• A tricky gotcha that happens with the Original Source Drill-down properties• Ans…
 
Welcome to HubShots Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargetingThis episode we discuss:• HubSpot quick updates• Using the HubSpot WordPress plugin to insert LI and FB pixels• Using HubSpot Service Hub for sales follow ups• Using LinkedIn Sponsored InMail with retargeting …
 
Welcome to HubShots Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reportingThis episode we discuss:• Attribution - what is it, and how can we make it actionable• HubSpot’s Attribution reporting tools• Average Days to Close Sales report• Are virtual events worth attending?• Viral Post Title Generator• Is Appl…
 
Welcome to HubShots Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contactsThis episode we discuss:• Sign up for HubShots Weekly Insights• Setting up HubSpot Site Search• How to work with Invalid contacts• A primer on using HubSpot lists (Active versus Static)• A gotcha with the HubSpot Consent to Communicate checkbox• Us…
 
Welcome to HubShots Episode 216: Deal forecasting, Progressive form fields example, Showing respectThis episode we discuss:• The full show notes are now sent in our weekly notifications email• Adding lots of bonus links each episode• An example of using Progressive Form Fields in HubSpot forms• Deal forecasting reports• A gotcha to avoid in CTA lin…
 
Welcome to HubShots Episode 215: HubSpot Email A/B testing, Deal Workflow tip, Google Trends reportThis episode we discuss the beautiful Google Trend analysis report, HubSpot A/B email testing, plus a tip for Deal pipeline automation.Full show notes available at: www.hubshots.com/episodes/episode-215Welcome to HubShots - APAC's number 1 HubSpot foc…
 
Welcome to HubShots Episode 214: HubSpot for COVID tracking, In-App Notifications, and you have no privacy This episode we discuss having no privacy, plus using HubSpot to meet COVID guidelines, plus HubSpot in-app notifications.Full show notes available at: www.hubshots.com/episodes/episode-214Welcome to HubShots - APAC's number 1 HubSpot focussed…
 
Welcome to HubShots Episode 213: HubSpot Conversations Trends, HubSpot SequencesThis episode we discuss Conversations trends, HubSpot Email Reporting insights, and HubSpot Sequences.Full show notes available at: www.hubshots.com/episodes/episode-213Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tric…
 
Welcome to HubShots Episode 212: GPT-3, Core Web Vitals, HubSpot AI & HubSpot Workflow Delay until Event ActionsThis episode we discuss GPT-3, Core Web Vitals, HubSpot AI, HubSpot Delay until Event Workflow Actions, plus a Drag and Drop email gotcha.Full show notes available at: www.hubshots.com/episodes/episode-212Welcome to HubShots - APAC's numb…
 
Welcome to HubShots Episode 211: Bogus outreach emails, banning TikTok, PieSync tipThis episode we discuss bogus outreach emails, banning TikTok and how to use PieSync to sync HubSpot customers into Xero.Full show notes available at: www.hubshots.com/episodes/episode-211Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discu…
 
Welcome to HubShots Episode 210: PieSync - the good, the bad, and the snuglyThis episode we discuss paying for content, plus dig into PieSync.Full show notes available at: www.hubshots.com/episodes/episode-210Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for gro…
 
Welcome to HubShots Episode 209: Email Features, Trends and PersonalisationThis episode we discuss email features, trends and personalisation along with the importance of testing quickly.Full show notes available at: www.hubshots.com/episodes/episode-209Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips &…
 
Welcome to HubShots Episode 208: What should you report on?This episode we discuss the key items to report on for your stakeholders, clients and team members. Plus the awesome update to the Gmail extension.Full show notes available at: www.hubshots.com/episodes/episode-208Plus we follow up on our comment last time about rolling back automation of r…
 
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