The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Player FM - Internet Radio Done Right
Checked 1y ago
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MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
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Standup Comedy "Your Host and MC"
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Karan Tejwani: How Red Bull created a football group
Manage episode 287421236 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France.
The Red Bull group has been constructed a different way, with the energy drink company taking over teams in Salzburg, New York, Brazil, Ghana and, most controversially, Leipzig between 2005 and 2010 after earlier forays into F1 and extreme sports.
Both groups have been criticised for throwing money at footballing success but the Red Bull clubs are often dismissed as a marketing exercise and labelled with one of the most damning words in the supporters’ lexicon - plastic.
Last year, Karan Tejwani published Wings of Change: How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football. In this podcast, we discuss the business the meaning and the lessons behind Red Bull’s football story.
TOPICS
Why did they get into football?
After going with his local club Salzburg, why did Dietrich Mateschitz expand to New York, Brazil, Ghana and Leipzig?
The marketing link in India and Goa
Is it just about selling drinks?
Why are they so criticised?
The particular criticism of RB Leipzig - the name and the ownership structure
Why the German fans have maintained a special intensity around RB Leipzig
How have RB Leipzig grown off the pitch and are they popular in Saxony?
Are the East German roots of RB Leipzig are a factor too?
The importance of Ralf Rangnick to the RB Leipzig story?
His three Cs - Capital, Concept and Competence
Getting success in taking players out of Africa
The common philosophy across all the clubs on the pitch
Are RB Leipzig the No1 and the others just feeder clubs?
Their reaction to the criticism
The comparisons to Man City and City Football Group
Is there a difference with other brands backing clubs? Fiat and Juventus, Phillips and PSV, VW and Wolfsburg etc?
Does their lack of history allow a culture of speedy innovation?
Would and should RB Leipzig get into a remodelled European Super League if it were to be introduced?
Why have they not moved into SE Asia?
Are the Red Bull group inspired others?
Have all these football acquisitions actually grown the Red Bull brand?
What would the reaction be in German football if RB Leipzig won the Champions League?
94 에피소드
공유Manage episode 287421236 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France.
The Red Bull group has been constructed a different way, with the energy drink company taking over teams in Salzburg, New York, Brazil, Ghana and, most controversially, Leipzig between 2005 and 2010 after earlier forays into F1 and extreme sports.
Both groups have been criticised for throwing money at footballing success but the Red Bull clubs are often dismissed as a marketing exercise and labelled with one of the most damning words in the supporters’ lexicon - plastic.
Last year, Karan Tejwani published Wings of Change: How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football. In this podcast, we discuss the business the meaning and the lessons behind Red Bull’s football story.
TOPICS
Why did they get into football?
After going with his local club Salzburg, why did Dietrich Mateschitz expand to New York, Brazil, Ghana and Leipzig?
The marketing link in India and Goa
Is it just about selling drinks?
Why are they so criticised?
The particular criticism of RB Leipzig - the name and the ownership structure
Why the German fans have maintained a special intensity around RB Leipzig
How have RB Leipzig grown off the pitch and are they popular in Saxony?
Are the East German roots of RB Leipzig are a factor too?
The importance of Ralf Rangnick to the RB Leipzig story?
His three Cs - Capital, Concept and Competence
Getting success in taking players out of Africa
The common philosophy across all the clubs on the pitch
Are RB Leipzig the No1 and the others just feeder clubs?
Their reaction to the criticism
The comparisons to Man City and City Football Group
Is there a difference with other brands backing clubs? Fiat and Juventus, Phillips and PSV, VW and Wolfsburg etc?
Does their lack of history allow a culture of speedy innovation?
Would and should RB Leipzig get into a remodelled European Super League if it were to be introduced?
Why have they not moved into SE Asia?
Are the Red Bull group inspired others?
Have all these football acquisitions actually grown the Red Bull brand?
What would the reaction be in German football if RB Leipzig won the Champions League?
94 에피소드
Semua episode
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
In 2023, one-day cricket enjoyed its 60th birthday. David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since. These days, the 50-over game is under an existential threat due to the rise of T20. Can it survive, is it worth saving and what would be its legacy? We discussed all this and more on this episode of Sports Content Strategy Topics Why one-day cricket first started? Its early evolution The formative years of the Gillette Cup The influence of television on the growth of the game The cultural importance of the Sunday League The way it has changed the game’s tactics The importance of Pakistan and India’s World Cup victories The game that led to the Duckworth Lewis Decline and the need for T20 How T20 has affected 50 over cricket Where the 50-over game fits into the future of cricket The legacy of one-day cricket…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Ricardo Fort has led the sponsorship strategy for brands at World Cups and Olympics. After a long, successful career with the likes of Coca-Cola and Visa, he has set up his own consulting firm. In this podcast, Ricardo gives straight answers to key questions in sports sponsorship and outlines how content fits in. This is a sophisticated 101 for anyone interested in working in the commercial department at a major sports organisation. Is sponsorship just about "hanging out with the cool kids" Does there always have to be a positive financial return? "The brands want to be relevant, most brands are irrelevant in the lives of people" Are brand sponsorship decisions emotional? The best sports sponsorship deal he did at Coca-Cola - The case study of the FIFA World Cup trophy tour Measurable and immeasurable benefits What are the Key KPIs and the less important metrics for sponsors? How can brands be sure about the impact of a sponsorship? Sponsoring a tournament or event as opposed to a team. What are the differences? Moving from badging and advertisement to 'clever content' The value of creating a content strategy that stands out The comparison between NFL and European football in accommodating sponsors In NFL, the owner gets the trophy before the players - what does that tell us? Why the fans police any over-commercialisation in Europe "All sponsors say they want data, but very few know what to do it." How can you make a partnership scandal-proof? How to do your due diligence and protect against future problems The fans' voice in sponsorship Sponsorship in gaming and the Alex Hunter deal…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Alex Phillips - The most influential football administrator you' ve never heard of 1:02:45
1:02:45 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요1:02:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요Alex Phillips does not look or sound like a revolutionary but his ideas could shake up football. He spent 15 years at Uefa, including a couple as Head of Compliance and Governance. He was seconded to the Asian Football Confederation for three years and now leads the World Football Remission Fund, a FIFA body administrating how money "stolen from the game" should be returned for its overall benefit. Phillips has been described as "the most influential football administrator you have never heard of". Certainly, he has an analytical eye and passion for reform. In this podcast, we discuss good governance, the ramifications of the failed Super League project, educating owners and fans, setting examples and, of course, content TOPICS His views on the Super League between its collapse and now - "a great fragmentation" Uefa's mistake of not making co-efficient qualification 'a red line' Having the same people governing conflicting tasks Why regulatory bodies are "not up to the job" Linking financial control to regulation and its inherent problems Not restricting finances but restricting player numbers instead Changing payers and coach's behaviour Using broadcasters to educate players and fans "Leadership time is often spent chasing money rather than on sporting issues" How to change a football reputation - the example of German refereeing The differing concepts of "cheating" The values of football's myths and stories. And why owners need to be educated How television does football's marketing job The challenge to retain younger audiences whose frame of reference is different The concept of scarcity in creating sporting interest - 'hats off to the Champions League?" Working properly with partners and sponsors to grow a sport Alex's three recommendations to grow football…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Claire Nelson: Scottish netball and creating the ultimate female spectator sport 49:14
49:14 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:14
나중에 재생 나중에 재생 리스트 좋아요 좋아요The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women and girls. Claire Nelson is CEO of Netball Scotland and the Strathclyde Sirens. Her focus is to capitalise on this advantage and carve out a unique niche for the sport north of the border. In this podcast, we discuss the key areas in which she is concentrating - sponsors, player development, marketing, messaging, media deals and, of course, content. TOPICS The overall landscape of netball Adapting netball's story and building a sport and lifestyle brand Working against established cultural habits Why women's sport is "not a nice-to-have but makes economic sense" How the storytelling focus changes for a 'female sport' The untapped audience of women The differences in the female fan - different message, spending patterns and the 'guilt factor' Not limiting their vision to competition and 'bums on seats'. "There's sportainment and lifestyle" The Fast Fives concept Creating player pathways Comparisons with women's football. "The men's game has decided to invest more into the women's game" Moving to the Women's Super League from the 'amateurish' of environment leisure centres and into arenas The influence of the Commonwealth Games this summer The one thing netball most needs…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
For the past two decades, cricket has been trying to cross new boundaries. Previously, its global footprint mirrored its past as the game of the British Empire but, in recent years, countries like the Netherlands, Namibia and Afghanistan have risen to prominence In the next 10 years, the game will try to cross its biggest and most important new frontier - the USA. They have been awarded co-hosting rights for the 2024 T20 World Cup and a buzz is building around the chances of inclusion in the Olympics in Los Angeles four years later. Minor League Cricket started last season and its Major League big brother begins in 2023. Tom Dunmore is VP of Marketing for both tournaments. In this podcast, we discuss the story so far, the challenges they face and the vision for success. TOPICS Where is the landscape of cricket in the US right now? The reliance on the south Asian audience Why Major League Cricket is the ‘tip of the spear’ but they are looking to grow a sport ‘It is a unique opportunity but the USA is not afraid to take a deep dive and make a big bet’ The ‘feel’ of a Minor League Cricket game and having 3,000 fans at the final The 35 professionals brought in as mentors to raise the standard The authenticity and integrity of the game in the wide variety of US climate conditions Learning from the development of Major League Soccer - stadium build, fan experience, getting priority dates for fixtures, ownership models “We’ll be able to have world-class players right away, up there with the CPL and BBL” The different investment models Content strategy for franchises Using a YouTube influencer and video games as tools Being one of many ‘Major League” sports trying to get a foothold in the US Whose audience are they going to take? Is the push for the 2028 Olympics realistic?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Brian Jacks was a household in the UK in the 1980s. The pinnacle of the judo player’s sporting success came when he won a bronze medal at the Munich Olympics in 1972. But a few years later he would become much more famous as the UK and European champion in Superstars, a popular television programme that saw the best athletes of the day compete in events outside their niche. The show grew throughout the world to become perhaps the first modern example of how sporting heroes could cross into mainstream media, with all its financial benefits, through light entertainment television. Now living in Thailand, Jacks talks about his motivations, how he leveraged his Superstars fame, his rivalry with Daley Thompson and why he’d love to be a grappling coach in UFC Podcast partner: Sports Tech Match - Simplifying Sports Tech Procurement TOPICS Was his mental strength the key to his success, not his physical strength The importance of a challenge Making sure you have the grit to make his career ‘gambles’ pay-off Why Brian believes Team GB judo is ‘soft’ “You have to see what failure is to see what achievement is” Getting on to Superstars How he monetised his stardom Did you he enjoy the fame? His approach to Superstars - breaking down the problem? How do you find his ability to rise to a challenge? Would he have fancied turning to UFC? Coaching Neil Adams and punching him in the face as motivation before the biggest bout of his career The power of community in his success Being from a Black Cabbie family The rivalry with Daley Thompson Brian’s life now - his fitness, his hotel and charity work Feeding over 32,000 people who were starving as a result of the pandemic Running his apartment block business His ambitions now…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Grant Russell: Find a unique story, stick to the story, live the story 1:11:40
1:11:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:11:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요Motherwell FC have lifted only one trophy in the past 30 years. However, off the pitch, they beat off competition from Manchester United, Everton and Leicester to win the Best Digital/Social Media category at the Football Business Awards this year. Grant Russell is the club’s Head of Brand, Digital and Communications. In this episode, he talks about the thinking, discipline and creativity that have gone into building a stand-out story for an otherwise overlooked Scottish team. This is a deep dive into content strategy and, like me, Russell believes in cutting through clutter with a strict, realistic yet progressive vision for storytelling. TOPICS “We exist to improve people's lives” is Motherwell's Twitter bio. What does that really means? Addressing key societal issues in the locality like male suicide and child poverty Asking deep questions about what defines a supporter. "We are all purpose-driven whether we realise it or not" Identifying you purpose and supporter ‘triggers’ at your club "Having done all this work the most important thing is never to deviate from your story" What stories did Motherwell leave out? Are the fans onboard? Are Motherwell ‘a club with a cause’ or ‘a cause with a club’? Building target audiences? And who did they decide not to target? Creating acquisition funnels and 'knowing when to pounce’? The advantages and disadvantages of combining the brand, communications and marketing functions The four narratives Motherwell focus on. ‘Hit one pillar and the guiding pillars underneath’. Handling the commercial imperatives and turning down the 'wrong' partners Calculating value per 1,000 followers The basis of the strategy - balancing data with feel/tone Defining a season narrative each year. "We know what we are. There is no point lying about it." The approach of the outside media to the club-created story Taking players out into the community and finding a story that fits with them The effect of Covid on the community spirit within the club Do the hardcore Motherwell fans get it? Using the colours to their fullest What is next on the agenda? The huge advantage of building trust The effect of winning a major award for content…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Ed Warner has something to say. After a decade as chair of UK Athletics (including the 2017 World Championships in London) and a few years in his current role with GB Wheelchair rugby, he is well-placed to comment on the stresses and strains of running a modern sport. Warner wrote a book, Sports Inc, on the subject a few years ago and has just started a blog of the same name. In this podcast, we discuss many of the key issues required to steer a sporting ship towards success: leadership styles, funding models, changing content strategies, marketing, elite sport v participation, bringing in private equity funding and his open application for the role of ECB chair. TOPICS Why write the Sports Inc blog? What qualities do you need to run a sport as a leader and what qualities do you need in your executive team? "These jobs are advertised as 25 days a year but it needs three days a week!" "You have to be in love with the sport" In UK sport, is there a hangover from the amateur/blazer days? The success of lottery funding in the UK Changing the funding model for sport Equipping Olympic athletes for life on the back of their '15 minutes of fame' Using content to create an ongoing story that brings value and revenue The power of a focussed plan that targets the "right eyeballs" Why triathlon is crossing over successfully Allowing greater conflict in the sporting narratives. Or at least not being scared of it "Sport is theatre where you don't know how the story ends" Writing an open application for the role of ECB chair The Hundred - Ed likes it, I hate it The link between elite sport and participation. Ed's concerns for the future of rugby and cricket The private equity question - can an organisation properly innovate without them? But are their goals inherently different to sport? How to build back better after Covid-19 Learning from Barry Hearn…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 George Crabb: How to create the perfect sports app 1:00:11
1:00:11 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:00:11
나중에 재생 나중에 재생 리스트 좋아요 좋아요Given its increasingly strategic importance within sports business, it is surprising how many rights-holders produce sub-standard apps. To try and solve this issue, I spoke to George Crabb, Managing Director at The Other Media. This well-established digital agency have a rich history in working with rights-holders to create mobile applications of the highest quality. We collaborated to refashion the Arsenal app a decade ago but usage, connectivity, monetisation and the art-of-the-possible have moved forward rapidly since then. In this extensive podcast, we delve into the most basic questions in the field, explore how rights-holder should approach the development of their offering and what could be coming in the future Why do you need a specific app? "The answer lies with the growth of mobile use and functionality." For the clubs, it is about fan engagement and revenue The benefit of keeping fans in your ecosystem and the data play Why the app is the centre of the ecosystem now "Yes clients still come demanding a replication of the website" The key tool of push notifications Has ticketing via an app made a big leap made in lockdown and will it persist? What strategic issues does an organisation need to have in mind when starting the app process The problem of connectivity in stadia Bugbears - linking social media with your app, apps as a set of webpages - and ways around them Free, data and sign-up models Personalisation and segmentation of content - what is the state of the art? Integration with CRM systems The importance of content Price George's examples of best practice Creating community…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Vijhay Vick: Content strategy for teams who win the league every year 53:16
53:16 나중에 재생 나중에 재생 리스트 좋아요 좋아요53:16
나중에 재생 나중에 재생 리스트 좋아요 좋아요It is the content strategy problem we would all like to have. How do you create a story about a team that has won the league seven seasons in a row (and an eighth is expected to follow soon)? Johor Darul Ta'zim (or JDT) are a team on a mission. They were re-formed in 2013 with a new nickname, the Southern Tigers, under the guidance of the Crown Prince of Johor. They won their first title a year later and the AFC Cup (the Asian version of the Europa League) 12 months after that. They have gone on to dominate Malaysian football. But their tone on social media has brought them as much attention as their success. Now they are looking to internationalise their brand and grow their partnership portfolio with the likes of Aston Martin and Unicef. Vijhay Vick, the Head of Content, is leading their strategy. In this podcast, he discusses his approach to JDT's unique position. TOPICS The recent history of JDT How they have grown on social media Capitalising on the huge Indonesian market Being brazen about their success Why they are "the most hated team in Malaysia" What would signing a world-renowned player like Radamel Falcao do for the league and the club? Having a partnership with the likes of Aston Martin The Malaysian League in general - crowds, TV audience, etc The football audience is very split - some love foreign football, some love Malaysian football. They are very different groups. How JDT's PR strategy has started to bridge the gap JDT's social media strategy - "It's 80 per cent Facebook. The Twitter space is toxic." Dealing with that toxicity on social media The role of CSR in JDT’s strategy The link with Unicef His content and communications team at JDT The kit reveal video that received a million views in two days The crucial buy-in from the top Being realistic about what JDT can achieve…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Alison Kervin: Sports Writing, the Mail and the female pioneer 51:40
51:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요51:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too. If she was editing this piece, undoubtedly 'the line' would centre on her gender-based breakthroughs. After all, that is why she was awarded an OBE. But Kervin's spell at the Mail has coincided with huge disruption in the newspaper industry, sparked by digital transformation. She reveals the skills and knowledge she has had to acquire for the 'new' media age and the core abilities every storyteller still requires. TOPICS Writing a sports reporting book back in the 1990s What has changed and not changed in sport reporting The skill of a sports writer. Does it garner respect? The feature writer's evolution. What worked and what did not for her. Coping with the management of athletes in modern sport What qualities meant it was she who made the key breakthroughs as a female sports journalist Did the door slam behind her? Is the lack of female sports journalists down to confidence? The growth of digital in newspapers since she took over at the Mail on Sunday sports editor in 2013 Concerns of speed being much more important than quality in the digital age The problem of SEO-based 'churnalism' driven by clicks The shortening of feedback loops The difficulty of shareability How does Alison measure the success of female sports journalism these days? Writing novels under the pen name of Bernice Bloom - mimicking the box-set mentality Starting a media agency - knowing what a journalist would want * This episode of Sports Content Strategy is brought to you by the Digital Marketing & Analytics for Sports Professionals - Your road to digital excellence in sports. Online course starts August 31…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Dan Weston: Poker, data analysis and decision-making in cricket 1:09:43
1:09:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:09:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요The use of data in the analysis of sporting performance is well-known but not yet universally employed. Many teams say they are going all ‘Moneyball’ but few truly follow it through. Often, decision-making is still emotional, made without evidence and based on the eye rather than the numbers. Poker has become viewed as a Petri-dish for strategic thinking based on probability which, if applied correctly, can provide long-term success. Dan Weston is a former professional gambler and poker player. He was also one of the UK’s top slot-machine players in his young days. Now, he is applying his shrewd statistical knowledge to cricket as recruitment analyst of Leicestershire CC and the Birmingham Phoenix. In this podcast, he discusses his career, his current work and the move towards game theory. TOPICS His role at Leicestershire Dan’s Table of Justice Using poker as a ‘thinking process’ The trend for ex-pro gamblers to run Premier League football clubs… and run them well “Poker is a long-term skill game but short-term luck game.’ Proving the case for giving him a role at a cricket club How his content helped this process Taking the emotion out of decision-making The importance of accountability The myth of ‘the eye’ How to build a squad Dealing with Drafts Why fans and the media need to fully understand an evidence-based strategy LINKS…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Sarim Akhtar's face has become synonymous with anger but he is actually a very happy chap. However, when the television cameras momentarily caught his expression at a cricket match two years ago, the Pakistan fan was furious after his team had dropped a catch. Within hours, the anonymous meme-makers had pounced on the picture and spread it around social media. He has been 'Insta-famous' ever since. How should you react in this situation? Ignore it, embrace it or just make as much cash as you can? Then there is your family and work colleagues. And what about those occasions when you become the face of something you know nothing about. Then there is the real question at the heart of the matter - as the subject of a sports meme does Sarim have any idea why his one happened to capture the world's imagination. Topics How the meme happened Why he was actually suppressing anger When the meme really took off Getting thousands of Facebook requests overnight and why he got scared at first "My meme is not an awkward moment so perhaps I can embrace it more than some." He has never made a meme and was not a social media person The versions of the meme he has enjoyed the most What people say when they contact him The person who wanted permission to put his face on their credit card Making money - a Coca-cola ad in Pakistan and why he has got more advertisements The promo for the Pakistan Cricket Board His family's reaction What happened on the two-year anniversary of the meme Did it sum up the moment for Pakistan cricket Will he ever get tired of it? Has he ever thought why it happened to him? Is he happy it happened?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Kilpatrick: What's the future of the New York Cosmos 1:11:06
1:11:06 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:11:06
나중에 재생 나중에 재생 리스트 좋아요 좋아요[ Click out all the content from MrRichardClarke here ] Contrary to popular belief, the New York Cosmos are still alive. Gone are the glitter-strewn days of the late 1970s when Pele played on the pitch, Mick Jagger watched from the packed stands and then, afterwards, they partied together at Studio 54. The old North American Soccer League soon crumbled under the weight of its own excess. However, its leading team gained an enduring legend. I spoke to official club historian David Kilpatrick about the incredible origin story of the Cosmos, its brief spell in the limelight, its troublesome rebirth and how, just maybe, there may be a route back to centre stage. TOPICS The genesis of the Cosmos - Atlantic Records, two Turkish brothers, Gotham Soccer Club and the New York Generals The impact of the 1966 and 1970 World Cups Cosmos is short for Cosmopolitan like NY Mets is short for Metropolitan Chasing Pele - "George Best did not turn up and Henry Kissinger helped" Adding Carlos Alberto, Giorgio Chinaglia New York in the late 1970s - financial problems, the 'Son of Sam' murders and the need for glamour The power of Chinaglia at the Cosmos The retirement of Pele The global tour - Indonesia, Hong Kong, South Korea, Australia, Malaysia London - and the tax dodge that helped Why the Cosmos became the first US soccer brand Warner's problems, a failed video game for ET - Extra-terrestrial and the sale of the club "I'm with the Cosmos" - the phrase that got you into Studio 54 The reboot for the NY Cosmos after the documentary "Once in a Lifetime" Why they did not join MLS "The most successful franchises in MLS are those who have embraced their NASL history." Did the Cosmos win battles for the ‘soccer family’ in the US? The influence of the Cosmos in the early American World Cup squads Steve Hunt - seven games for Villa, sold to the Cosmos, played with Pele, went back to the English top flight. Does this prove the standard of the NASL? The problem of TV ratings in NASL back then and MLS now The pro/rel issue and the Cosmos Can global leagues create a route back for the Cosmos? Why the introduction of New York City FC hurt the new version of the Cosmos What is the future of the club? The legal case to try and align North American soccer with global football Is there still a fanbase out there for the New York Cosmos?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Rob Moody: Why YouTube’s best cricket channel makes no money and has no future 1:10:42
1:10:42 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:10:42
나중에 재생 나중에 재생 리스트 좋아요 좋아요Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny. If you are a cricket fan with access to the internet, it is highly likely you have seen one of his videos. Robelinda2 is the ‘go to’ channel for the rare, unusual or controversial moments in the game. His archive has received over a billion views in its 10-year existence by curating niche cricketing content that is appetising to fans and acceptable to rights-holders. His one-man mission has been so successful that, these days, major players and executives offer their support whenever he suffers a copyright strike. Moody will say there is no strategy behind his channel, I disagree. His ideas are perfect for his niche, he looks at metrics and experiments constantly. One recent change saw a 10-year-old video move from 170 views to 80,000 in just 48 hours. However, the Australian expects his channel to be shut down soon. This is an unusual digisport success story. Yet, there are many lessons to be learned. TOPICS His unhappiness at conventional cricket highlight edits Curation – why produce a 32-minute video of all Glenn McGrath’s boundaries The long list of requests and how he handles them His stats since lockdown - 200k increase in subscribers, 249m views in 12 months The Steve Waugh run-out video and how Shane Warne got involved The value of heritage content and why it is not considered by many channels Ignoring all good practice in YouTube channel-building - apart from the headlines How changing the title of a 10-year video saw it go from 170 views to 80,000 in two days “I have pushed the envelope and been as offensive as I can possibly be just to see what would happen” Does the flak affect him? Catering for older cricket fans Why his channel is living on borrowed time His process for dealing with takedown notices Have the broadcasters tried to learn from Robelinda2? (The answer is only once and only briefly) Pushing against the norms of YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Johan Junker: Content Strategy, the cookie apocalypse and other dist 1:10:01
1:10:01 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:10:01
나중에 재생 나중에 재생 리스트 좋아요 좋아요Content strategy, the cookie apocalypse and other disasters Like a great drummer, a sports content strategy should be tight and consistent but happy to improvise when required. Many content leaders have been caught out by changes in Facebook's algorithms over the years and, in recent months, Google and Apple have introduced fundamental alterations that will have knock-on effects for almost everyone in the digital space, not just the sports industry. Recently, a blog by Johan Junker entitled the Cookie Apocalypse caught my eye. He is a deep thinker on content, sports business and the future. His company, Antourage are trying to solve some of the issues. But there are plenty more to discuss. This is a long theoretical discussion and we don't have all the answers. In fact, we are just trying to see if our questions are in the right areas. TOPICS The main weakness in sports content strategy right now Why OTT platforms only worry about dwell time Our brains are not built to have more than 200 relationships in real life so how can we have a relationship with 10,000 brands? The 'Cookie Apocalypse' blog Losing the obsession with big numbers Why the sports industry is old-fashioned in harnessing the power of personality The advantage of a robot posting content - because it is talking to a robot initially. This allows you to reallocate 75 per cent of your content staff to jobs that matter Get the human content team to craft emotional stories Why sports marketing will change fundamentally in 2022 Why credibility will be crucial for personalities and influencers going forward Are sports rights-holders REALLY struggling for compelling content Definitions of ambassadors and the role they can perform Quality v speed (and what is quality anyway)? Share value vs pushing your product The opportunity created by the pandemic - where are you going to invest your time? Being the mayor of your village Johan's recommended products…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS What has changed in the last three years? The first book coincided with the introduction of GDPR? Looking back how has that rolled out? The differing approaches of sports organisations to GDPR, particularly Manchester United Why you should never take anyone out of your database? The importance of the win-back plan What has developed over the last 10 years? The move against personalisation, and why Fiona disagrees Adding in psychological info and the problems with Net Promoter Score The concept of “Jobs To Be Done” Talking about the R in CRM The importance of marketing to young fans and the restrictions around the world Marketing in different countries The inclusion of social media in your CRM ecosystem. The problem of scraping data The ambitions of big and small clubs. The difference in framing “Technology is not a silver bullet” - The 80:20 split. Spending 80 per cent of your resources on the people The next three years in CRM…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Ben Wells: Sport, digital and the re-emergence after Covid-19 43:41
43:41 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:41
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS Why digital is the second industrial revolution Why control of the customer relationship is crucial The battleground that has been lost to the social media companies by sports Putting 'goodwill on the balance sheet' The role content plays in your strategy The current sports commercial model - ad-hoc and unstrategic "Sponsorship will become cashless. Partnerships will be partnerships" Comparing the average of season ticket holders in different sports around the world The importance of reengaging with communities post-Covid The purpose-driven approach behind brand The reaction to Covid and how it will be led by price or quality What specifically is being pushed forward because of Covid The importance of a clear communications strategy Why the future belongs to "marketers and value creators not salesmen" The widening split between rich sports and poor sports…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France. The Red Bull group has been constructed a different way, with the energy drink company taking over teams in Salzburg, New York, Brazil, Ghana and, most controversially, Leipzig between 2005 and 2010 after earlier forays into F1 and extreme sports. Both groups have been criticised for throwing money at footballing success but the Red Bull clubs are often dismissed as a marketing exercise and labelled with one of the most damning words in the supporters’ lexicon - plastic. Last year, Karan Tejwani published Wings of Change: How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football. In this podcast, we discuss the business the meaning and the lessons behind Red Bull’s football story. TOPICS Why did they get into football? After going with his local club Salzburg, why did Dietrich Mateschitz expand to New York, Brazil, Ghana and Leipzig? The marketing link in India and Goa Is it just about selling drinks? Why are they so criticised? The particular criticism of RB Leipzig - the name and the ownership structure Why the German fans have maintained a special intensity around RB Leipzig How have RB Leipzig grown off the pitch and are they popular in Saxony? Are the East German roots of RB Leipzig are a factor too? The importance of Ralf Rangnick to the RB Leipzig story? His three Cs - Capital, Concept and Competence Getting success in taking players out of Africa The common philosophy across all the clubs on the pitch Are RB Leipzig the No1 and the others just feeder clubs? Their reaction to the criticism The comparisons to Man City and City Football Group Is there a difference with other brands backing clubs? Fiat and Juventus, Phillips and PSV, VW and Wolfsburg etc? Does their lack of history allow a culture of speedy innovation? Would and should RB Leipzig get into a remodelled European Super League if it were to be introduced? Why have they not moved into SE Asia? Are the Red Bull group inspired others? Have all these football acquisitions actually grown the Red Bull brand? What would the reaction be in German football if RB Leipzig won the Champions League?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Ken Lambert: Vissel Kobe communications, stars and digital 55:23
55:23 나중에 재생 나중에 재생 리스트 좋아요 좋아요55:23
나중에 재생 나중에 재생 리스트 좋아요 좋아요How he ended up in the J.League and Vissel Kobe The international development role at FC Koln The difference in communications requirements between Germany and Japan The need to actively pitch stories in the J.League The dominance of newspapers in the sports media market in Japan The media requirements in the J.League and the organisation of the communications/media department at Vissel How Vissel Kobe handled the signing of Andreas Iniesta The strategy that links with parent company Rakuten Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTube The international players’ influence on the club’s social media growth How they use Viber internally and externally The J.League’s plan to become the leading league in Asia The influence of the DAZN deal on J.League clubs Vissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection Covid’s effects on the J.League as a whole Lukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causes Why the respectful approach of the media comes from the culture in the country Where does the J.League need to strengthen in the next five years?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Roddy McDougall: Is there life left in British speedway? 1:03:24
1:03:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:03:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요The two golden eras of British speedway - immediately post-war and 60/70s How Wembley drew more than 1m speedway spectators in 1956 The downward spiral since the 1980s - from over 90,000 watching Bruce Penhall at Wembley in 1982 to just over 1,000 at top-flight meets The origin story of speedway. High Beech in 1928 The World of Sport days and the significance of its loss. Being late to "live sports" The comparison to snooker and darts in the UK The importance of an entrepreneurial influence The dislocation of speedway teams because promoters do not own their tracks The working-class nature of speedway. The crossover with greyhound racing "It's a £10 sport" and does that work anymore? Is it possible to monetise it in the way of modern sports business The new speedway venue in Manchester Why successful speedway teams like Workington went under as well as less successful clubs Attracting sponsors, especially when you are outside big cities The ageing demographics of modern speedway The movement of club and riders 'doubling up' affecting the identity in the fanbase The famous stat that speedway was the second most popular spectator sport in the UK The demise in the number of teams The TV deals in the UK - Sky, BT, Eurosport Newspaper coverage. Only the Daily Star is still flying the flag The European Grand Prix How the Cardiff event manages to cut-through with an attendance of 40,000 The growth of the sport in Europe, especially Poland Should UK speedway become a polish feeder league? What would Roddy do to carve a future for UK speedway?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Mario Leo: Sportsbiz, digital, the need of New Year resolution 1:29:33
1:29:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:29:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back" The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors What activities created by the Covid crisis will persist after the virus is beaten Getting by giving - the authenticity of the Marcus Rashford story The way clubs talk to their fans - the problem of 'closing the reality gap' The psychological move of sports social media after Covid-19 hit The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content" Facebook's problems, its legal issues and the effects on sports clubs The political dimension to curbing the social media platforms The problem with fake social media advertising metrics. The lack of transparancy The one country trying to license valid social media metrics How Mario has investigated the problem The problem of the Nielsen approach and CPM as an estimate Why a European Super League will happen and World Cups will be staged every two years The importance of CSR and being fancentric The risk of clubs going all-out for promotion The assumption that fans will come back automatically Rich Luker's '2% solution' Marketers letting go of big numbers of engagement and concentrating on real numbers Mario's tips for running club accounts in 2021…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Rich Luker: How to foresee the future of sports fans 1:24:34
1:24:34 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:24:34
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS "In 1988 there was absolutely no systematic research on sports fans in the US" Why sport fandom was linked with the economy and wealth until 2010 "If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14." The problems of seasonality, looking only at one sport, studying it 'all the way' Starting ESPN Sports Poll and then buying it out Measuring free time and the effects of Covid-19 The drastic challenges facing the sports industry before the pandemic Studying two paradigm shifts in his research the changing nature of sports media consumption the invention of the smartphone taking the internet 'off the desk' Why 2026 was set to be THE critical year as every new adult would now grow up with smartphones Why these fans will not 'come back' at 35 because they were never there in the first place The growth of post-war PE in the US and how 'making it fun' created sports "That was the only real investment in sports fans" The importance of the bonding experience with your parents (mainly Dad) Why tattoos are a 'canary in the coalmine' for sports stories Why no-one is paying attention to community in sports but the lack of it is the biggest threat? CRM in sports is just 'transactional and transitional' The lack of research into young children's preferences "The biggest change is change itself... everything is fluid. Being a human being is the only thing that is constant" Asking the sports team owners "what they sell?" Comparing esports with the poker phenomenon The Luker plan for sports post Covid - community, young fans, revolutionising the gamecast and bringing sports to the fans Who is the instigator of community? Signs of hope and worry - finding sports' Anthony Fauci.…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS After 24 years as a soccer journalist in the US, does Grant feel like a pioneer? Convincing editors to cover soccer in the US The importance of the World Cup 2010 'breaking through' in the US His book on David Beckham’s time at the LA Galaxy and becoming the first soccer title to reach the NYT Bestseller’s list His writing course at Princeton - John McPhee and David Remnick Structuring stories and writing in different styles Sports Illustrated's style of magazine journalism Running for the presidency of FIFA MLS - "They should be proud as to how far they have come" The big, thorny television issue Where does MLS fit in the growth of the US men's national team? The Landon Donovan example How it has changed with Gio Reyna, Christian Pulisic The damage of missing the World Cup The boost of the 2026 World Cup in the US, Mexico and Canada The US women's national team - their popularity and their legal claim for equal pay Why a women's league has not yet worked in the US The opportunity to become the best women's league in the world The expansion of European football into the US, the legal case The leagues below MLS - their strength and expansion plans…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Reflections on the FIBA World Cup and how content led their growth strategy The breadth of FIBA events throughout the year Publishing 2000 games on their YouTube channel each year The organisation of the content team Defining the content strategy of FIBA media Closing the gap between media teams and broadcast partners Working with influencers/players to mutually build their brands FIBA's approach to multi-lingual content The challenge of acting holistically with different internal media agencies Balancing FIBA's OTT product with live media rights Personalisation of OTT - where they are and where they are trying to get to in five years The trust factor that allows sports to positively exploit data Using 3x3 to grow the game Where esports fits in FIBA's future…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Barrie Tomlinson: The Content Strategy of Roy of the Rovers 57:15
57:15 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:15
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS A crucial technological change in the printing process, allowing better pictures The editing system he learnt and employed throughout his career "I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics"" Changing Tiger to an all-sports comic and increasing the features The big picture policy Getting the big-name celebrities involved How The Duke of Edinburgh helped to launch Roy of the Rovers Becoming a visible editor even signing his name under his copy The importance of the feedback, sending in their two favourite stories The Roy of the Rovers feedback phone-line and how it broke down The importance of schools roadshows and get-togethers Publicity 'stunts' The change of tone with Roy of the Rovers, entering the off-field arena The importance of the 'parent buy' Trying to make Melchester your local team The dual problem - rising television and long deadlines The problems in football in the 1980s and how Roy Race handle them The moral compass employed in deciding what story to cover The shooting of Roy Race - a tale involving Sir Alf Ramsey, a 14-0 win and the noise of the crowd Keeping the storylines fresh Balancing up the art and the business of Roy of the Rovers The end of Roy Race The Scorer cartoon strip in the Mirror The reputation of comics then and now Would Roy Race work today? The graphic novel publication by Rebellion and the schools' involvement Dan Dare, the Mekon and Big Daddy in the Waldorf Hotel Will sports comics have their day again? Barrie's legacy and how he would like to be remembered…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS The original story of the Barmy Army The tour of Australia in 1994/95 The culture of positivity and the notion of self-policing Hoggy’s Rules - the code of conduct The streaker in Sri Lanka The Barmy Army trumpeter and 'Barmy's got Talent' The entertainment and atmosphere - how much is organic? The tour business side of the Barmy Army “We are part of the occasion and the economics of the game” The criticism of the corporatisation and being against the spirit of the game Covid and the travel industry The difference between the many cricketing countries they visit The charity works and the events outside the cricket The relationship between the England team and the Barmy Army The use of the Barmy Army as a playing tool for the team The Fanatics (Australia) and the Bharat Army (India) - the response to the Barmy Army How supporter groups could work to even up the power in the game The secondary ticket market and the problems at the 2019 World Cup Taking tours to Brazil and Argentina and beyond His favourite song and why Mitchell Johnson's 'sh*te' bowling breaks an important rule…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Chester King: The role of the British Esports Association 1:03:29
1:03:29 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:03:29
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS Definitions of esports and gaming The rule of the British Esports Association - "We're a national body not a governing body" The medal event at the Rio Olympics, helped by the UK Government Why the IOC wants every sport to have a "gaming strategy" The role of the game FIFA in the spread of football in the US Passive media v active and social media The RAF scheme to combat loneliness The potential benefits of esports in fighting dementia The digital disconnect and importance of treating players as athletes Opening up career pathways in esports. The size of the industry The diversity issues in esports and how to solve them The possibility of women-only tournaments The development of veterans' tournament The effect of lockdown on esports and why it was not all upside Is investment growing on the back of lockdown? "The UK is the black hole of esports investment" The cost of running an esports side The importance of getting brands involved, especially in the UK The problem of toxicity in esports and the ways to combat it Chester's current to-do list The problem of planning ahead in esports…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Achint Gupta: Kolkata Knight Riders, IPL and content strategy 1:02:31
1:02:31 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:02:31
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS Putting IPL and Indian cricket in a global context The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’ How cricket start competing with entertainment such as soap opera How the Knight Riders have developed their fans’ story - the power of brand The early years without success and the subsequent change in CEO and captain Changing from a white-collar to blue-collar in club ethos The success of the first club anthem and “I am KKR” The adventurer who is part of the team and at the forefront of their content The Living with KKR documentary The importance of embedding the content team with the playing team. Taking away gatekeepers Handling individuals so they create great content but not give away secrets The use of music and Bollywood spectaculars Social media - why are their Facebook figures far above other IPL sides The fans’ think tank helping the real think tank The 12-year-old who told KKR to choose five players… and they signed four of them The development of fan culture in IPL The internationalisation strategy for KKR The multi-language content and consideration of overseas fans The content collaborations with overseas teams looking to penetrate the Indian market Moving the IPL to the UAE this year and how it affects content The upcoming KKR movie and the footage rules Moving into the fiction space Connecting the Knight Riders around the world…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS What is Transfermarkt The importance of crowdsourced data Why did Transfermarkt prosper when similar sites did not Connecting the data geeks via community The business v community service The business model How Transfermarkt recruit their researchers How Transfermarkt calculate their player values The importance of adding marketing value for major players Obtaining the concrete information How agents use Transfermarkt The importance of SEO The internationalisation of Transfermarkt How Transfermarkt decide which markets to enter How Transfermarkt are staffed The transfer and rumours section Has anyone gamed the system? The technical infrastructure required Did the deal with Axel Springer want to change anything What Transfermarkt can tell us about attention spans and the obsession with data…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories 47:31
47:31 나중에 재생 나중에 재생 리스트 좋아요 좋아요47:31
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS What was the state of the OTT pre-Covid-19? The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing Becoming the Belgian League’s domestic broadcaster - and why its a game-changer How does the OTT product differing in different markets? - the importance of localisation The stability of the stream - the fundamentals The recipe for taking on Serie C and D in Italy - serving an underserved market with a passionate fanbase that may accept a lower broadcast standard Why it is not about the big rights all the time. The opportunities thrown up by lockdown - the acceleration of esports, looking at other rights, behind closed doors games The Watch Together function - why it was launched two years ago, why it has evolved, and the boost from lockdown The tricky issue of synchronisation, the VIP function The acceleration of digital communities because of lockdown The piracy problem - “It’s part of the reason we left the Singapore market” The need for broadcasters to unify on piracy. Data - the problems on traditional llnear TV data and big advantage of OTT in this area Amazon’s entry into the Premier League market The way Eleven can use its data No getting ‘bogged down’ by data Combatting churn “is tough everywhere” - but is it different in OTT? How and where Eleven looks outside of football AI - how it affects production flow and the potential of OTT? The Netflix UX/UI - I that the blue riband experience? Can this be replicated in sport The do’s and don’t of set up an OTT channel The terror of the last-minute crush into live events Where is OTT going in the next 5-10 years?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Is this a good time to buy a football club? Will there be a raft of sales? In what timescale? The type of due diligence needed to buy a club Is there more value in Europe? The creation of club groups What about the best value in Britain? What about Scotland and Ireland? The potential of clubs - is it just down on the historical fanbase? The role of private equity. Kieran calls them “vultures” Is becoming a community asset a potential business strategy for big clubs? The value of meaning and why clubs do not invest in it enough Why the ‘benevolent dictator’ model is the best What are the latest accounting trends in football? How Kieran would change football finance reporting and accountability The value of the fit and proper person fit (now the Owner and Directors’ Test) Getting away from the boom and bust culture and the role fans play in that process Valuing a transfer deal Why do intelligent business leaders make stupid decisions when they buy a club…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Simon McMenemy: How to manage 'the biggest football country in the world' 1:41:24
1:41:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:41:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS How he went from being assistant manager of Worthing to head coach of the Philippines Having Ronaldinho on his CV The decisions you have to make if you want to be a coach but have not had a high-profile playing career How Simon has educated himself after taking a fast-track into the practical side of coaching Coaching a team when you do not speak their language The difference between coaching in SE Asia and Europe The smaller size of footballers in SE Asia and the effect on coaching and playing style How he won the Indonesian League with Bhayangkara Putting the league title victory with a small club into context The infrastructure behind Indonesian teams - how teams are funded and supported How Simon was approached to be the national team manager for Indonesia The crazy adulation that surrounds the Indonesian national team and its manager Why Simon knew the World Cup draw would he cost him his job The problem of short-termism and fan pressure Specific communications issues in the Philippines and Indonesia The crowd trouble that flared up late in the crucial game against Malaysia The insecurity of football in Indonesia and its effect on family life Is success in SE Asia transferable? Will it help get jobs in other countries. Why is Indonesia not able to transfer its talent to Europe - early football education, passports etc The Beckham of Indonesia who is currently playing in the reserves at Lech Posnan in Poland Two longer-term improvements the Indonesian FA could implement now The battle between a strong league and strong national team The strong teams in SE Asia right now What would a World Cup in SE Asia do for the sport in that area - “It would be sold-out the minute it was announced” The corruption in Indonesian football Stories about the passion of Indonesian fans…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Andrew’s background - the SXSW conference (sports and gaming) His role as GM and Sporting Director The financials of the 2k League and the player contracts The great validity of 2K in esports as every on-court player is controlled by a human. Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise infrastructure and the familiarity of the sport? The relationship between the traditional sports franchises and the esports ones Sharing resources with a traditional sports team - psychologists, analytics teams The environment created for esports players to excel - nutrition and physical training The rule preventing cross-over and collaboration The importance of storytelling around esports players The journalistic challenge of getting engaging narratives from young people The ESPN deal taking the 2K League on linear TV for the first time Leveraging traditional Wizards fans into their club’s 2K franchise Michael Jordan’s ownership of the new 2K franchise in Charlotte The new Shanghai franchise and the opportunities it creates The importance of having a geographical home and tournaments The venue question. Will esports regularly fill up stadiums? Barriers of entry for a generation that ‘won’t pay for content” - or will they? The hockey franchise - the response to launching their own tournament Do they make money? The importance of the Gretzky v Ovechkin charity esports game How the draft works The allocation of positions in the esports draft The mechanics of trading a player in esports…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Introducing the Savannah Bananas, the lowest level of baseball in there US Wearing a yellow tuxedo every day "We are not in the baseball business, we are 1000% in the entertainment business" Why he has no marketing budget The all-you-can-eat deal to stop you getting "nickel and dimed" Eliminating friction-points for the fan Why they have no advertising and, as of February 2020, no partnerships The decision to name the team the Savannah Bananas Taking over from a historic baseball outfit where Babe Ruth played Why having fun is your best business strategy and has improved home performance The type of coach that copes with the showbiz How does Jesse hires his staff The concept of the director of first impressions Can an introvert work for the Savannah Bananas? The legend of Bill Veeck What opposition owners and players make of the Bananas? Why the Bananas perform better than the average team in comparison to other teams in the League Creating the right working culture among staff Why the staff are paid to read The policy of hiring young and where older staff fit in Who does Jesse consider as competitors to his shows? Is the Savannah Banana's model transferable? How stories are deliberately cultivated to reflect culture Why you can only judge you marketing by shareablity? Would learning marketing have actually hampered Jesse's ability as a marketer What experiments have failed and at what point were they abandoned? The concept of being 'the only' Lessons from Walt Disney Where he wants to take the Savannah Bananas in the future…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Fowler: New sports business models for the 'other 90%' 46:05
46:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS What sort of sporting environment will we see after the lockdown David's top 3 - more creativity, virtual communities, the acceptance of lower quality content His worries for sports at non-league level The background to MyCujoo The opportunity in the new realities of sport in the post-Covid-19 world How can MyCujoo assist a non-League club, leagues and federations Monetising tools with MyCujoo The crucial aspect of building community Why not use YouTube or Facebook instead The opportunity to test new sports business models The opportunity for players Working the federations and leagues for a centralised production approach How the Netherlands is coping with Covid-19 Rebuilding sport in a better way, not the same way PRESENTING PARTNER International Football Business Institute Get the most wanted degree in the football industry . The Postgraduate Course in International Football Business prepares young people for an executive career in the football industry. This year-long course is operated by IFBI accredited by the University of Brussels and based in the Belgian capital. The Course is limited to 20 participants per years and t fee includes six field trips to top European organisations plus a host of guest lecturers Meanwhile, the Master Class in International Football Business is designed to help established executives to strengthen their strategic thinking…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Adrian Warner: Redundancy and re-evaluation in sports media after COVID-19 1:03:59
1:03:59 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:03:59
나중에 재생 나중에 재생 리스트 좋아요 좋아요Adrian Warner Like everything else, the sports media industry may be irrevocably changed in the wake of the Coronavirus crisis. The loss of matches, Tests, bouts and races has not only affected players, clubs and leagues but made an immediate impact in related industries such as media, broadcasting, hospitality and gambling. Adrian Warner went through a significant change in his career a few years ago when he was made redundant from his role as a sports reporter for the BBC. He wrote a book about how to handle the emotional and practical side of having to change when your job ends. From coping with anger, dealing with former colleagues to getting your CV ready to re-enter the job market and understanding what really makes you happy, Adrian has many lessons for those who may be affected by the economic issues that follow COVID-19 TOPICS Writing his book on coping with redundancy Lessons for the current coronavirus crisis Getting out in front of the problem Dealing with the emotions of a job change Learning to accept that anger will never go away completely Ignoring the social media skills of older people The cull of older journalists in the search of a youthful audience The attention span issue - does that affect the way sports media is taught today? The importance of 'reading long' and looking for analysis Why the podcast movement is an indication of the importance of depth Radio is the medium you consume while doing something else Concerns about the sports industry and the sports media industry going forward - "It is very hard for sport to continue in the same way" The positive possibilities for sports after Coronavirus The positive developments that have occurred from Adrian's life change The law of diminishing returns in sports media, even in going to World Cups and Olympics Turning your hobby into your job His advice for students at the end of their course "Use this as a moment to change direction in a positive way" LINKS Adrian Warner Twitter | LinkedIN | Website…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Adrian Bevington: Crisis communications, football and the coronavirus 56:32
56:32 나중에 재생 나중에 재생 리스트 좋아요 좋아요56:32
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS The communication principles to use in the coronavirus crisis The differences of approach around European football Rights and wrongs of a holding statement The possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder” Reframing the narrative around the game Collaborative working between clubs Looking back at changes during Adrian’s time as Director of Communications for the England team The first Twitter World Cup The influence of Gareth Southgate in England’s recent PR revival The change in newspapers’ influence and tone in recent decades How England players like Lampard, Gerrard etc learnt to handle the media The rigours of the role - being on call 24/7, arguments, powerful personalities How to use social media to correct negative stories The move to become MD of Team England The rarity of moving into a leadership role with a background in communications In the post-coronavirus football world will the leadership of football clubs lean more to communications and community? Moving to the FA of Wales for this their successful Euro The pressure of certain countries/club and how that can stifle joy Extrapolating a positive culture when you have a great leader Values - creating them and communicating them. “Values are not just words, Values are what you live” Having stretch targets and creating transparency with supporters The pressure of success and how that affects values Adrian’s key tips for sporting organisations when we emerge from the coronavirus…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Why did he choose to move into authorship? How has he chosen the subjects for solo projects? How did the fly-on-the-wall book about Millwall develop? Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all” Having faith in yourself and self-publishing The modern battle between the written word and video - “Access is just another product to be commercialised” Why TV is ‘fast food’ but writing a book is a ‘four-course meal’ How the book about scouting began Why the title is key? - “You can sell a book on a title” The importance of questions - having them at the start of the process and do they evolve What his book on managers taught him Emphasising the humanity of the individual The writing process - when to interview, when to write Selling the book yourself - “don’t underestimate the power of mateship” Journalists are now brands in their own right Quality journalism v modern churnalism The exploitation of young players in No Hunger in Paradise Has the growth of sports business made the game inhumane? The Americanisation and corporatisation of football How the Accrington Stanley management team know 400 supporters by their first name “Because my dad does” is the essence of football The purity of non-League football The tipping point for arrogant clubs who disregard the customer The art v science debate raging at football clubs Co-writing books with famous athletes - the honest and pain Why he had to sleep in Gareth Thomas’ bed when writing his book The key question about his sexuality and the place he had picked for his suicide…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Panagiotis Aroniadis: How to start the first club OTT channel in Europe 51:00
51:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요51:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요S
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Luke Sutton: Mental health, elite athletes and finding a 'new balance' 59:21
59:21 나중에 재생 나중에 재생 리스트 좋아요 좋아요59:21
나중에 재생 나중에 재생 리스트 좋아요 좋아요S
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Nicola Palios: How to create a community football club 1:04:06
1:04:06 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:04:06
나중에 재생 나중에 재생 리스트 좋아요 좋아요S
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Mads Davidsen: How to create sustainable success at a football club 1:08:25
1:08:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:08:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요S
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Mario Leo: Football Digital Media predictions 2020 1:37:07
1:37:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:37:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요S
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS The Bristol Sports model that sits “behind the teams” The efficiencies that this model brings Why rebrand Bristol City? The ‘more extreme’ rebrand of Bristol Bears and what was learnt The response from the fans after the club asked for their opinion The importance of local knowledge The sense checks and challengers needed in ‘the circle of trust’ Changing the formation date on the previous crest Taking off key features - like the famous bridge in the city Giving out information on the crest but still expecting fans to be shocked The importance of presenting the crest in the city and ‘underground’ sites What information was taken from the fan survey Why they chose the design agency they did? “Where you can, keep it local” Why they released all their pages in the design process The reason for launching in March and the nature of the launch event “You can’t learn this stuff, you have to live it” Learning from mistakes by others Avoid the 'cartoon feel' Admiring the rebrand of Juventus The importance of versatility in the badge Determining the signal from the noise Putting a hashtag on the badge The social media strategy for launching the kit The problem of keeping it under wraps Taking something from US Sports and why the Colorado Rockies are his second baseball team because of their social media Changing the way you talk to your fans Measuring the success of the rebrand What they would have done differently…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS The importance of running a high-quality event Keeping the standard high despite the crowded calendar Growing the PDC Darts event behind a subscription wall on Sky The peculiar nature of darts - you can’t see the sport even when you are there The way players have individualised and marketed themselves The WWE influence over the entrances The debate over darts’ sporting credibility Football’s over-reliance on tribalism and lack of interest in marketing the product Darts players and social media. The relationship between social media and sponsorship in darts How they use PDCTV, their OTT channel. The importance of unofficial content channels The human side of darts Prince Harry becoming “a darts influencer” Why darts is the UK’s most trusted sport The challenger tour and academy set up The opportunity to create a gender-neutral sport The Premier League concept - Thursday night events in provincial towns Why the PDC will always ‘leave ticket money on the table’ The development of different tournaments and why they are at maximum capacity The determining factors behind darts’ global growth Why they did not move into Holland earlier? Which country has over-indexed and surprised him The difficulty of expanding into Asia Will the sport need a stand-out Asian player to make the breakthrough? Why the future is consolidation…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Oscar Ugaz: Can football clubs integrate esports (and vice versa)? 57:50
57:50 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS The problems surrounding football clubs entering the esports market The “extreme contortion” that football clubs are trying to pull off The true threat to football from esports What lessons have we learned from what has not worked Will football clubs be prepared to accept a subservient role to games publishers? Why esports is a media business not a sports business and the players are entertainers, not athletes Should football clubs enter the esports market while it is cheap even though they might not have a clear strategy? Why Leagues can take a more strategic approach Fantasy games rather than sports are the best avenue for esports The unfair comparison of TV and gaming audiences. They are both “made-up metrics” What would early scandals in esports do to the brand value of the sport? Why the biggest problem in esports is the word “sports” Managing player contracts in esports? What if football ignores esports? Is esports better prepared for modern patterns of consumption The little signals of a potential downturn in TV sports rights Oscar’s advice to the football industry on embracing esports Taking the lead from MLB Advanced Media and creating “platforms”…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Stijn Francis: (How not to become) The Bankrupt Footballer 57:54
57:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS Why makes a footballer go bankrupt Navigating a player through the difficult period just after they have retired Gaining the trust of a newly-rich player “The danger of contract improvements” Why Stijn likes to work with players before they sign their first big contract Why players should invest in property over stocks and shares Using social media to develop commercial models How Vincent Kompany is an example of using social media to push his post-playing career How to train as an agent The transparency problem in the agency world How Stijn would regulate agents The pastoral care of players and where the responsibility rests The primary aims when negotiating a new contract Stopping yourself getting cynical Why Stijn will not take on new players during the transfer window The legal and cultural differences in dealing with different countries…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Topics His early work at USA Swimming The issues of modernisation Communicating with swim parents Launching into CRM and the content strategy that feeds it The Olympic Trails and their commercialisation and sponsorship activation Lessons from being an American at Derby County The television and live streaming strategy The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics How a new swim league is allowing swimmers to create interest and sponsorship The Olympics restrictions on commercialisation by athletes and how they might change Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics The breadth of his role. Being judged on medals but having to care for the recreational Why swimming may fit perfectly in the modern world The cost of giving back. Why membership dues have not changed in over 30 years Why transparency is key for a non-profit The fast-track learning in a period of significant growth in MLS USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines” The Olympics targets and priorities Leveraging Olympic success to create new fans…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Creating the first ad selling tickets for Tottenham in the mid-80s with “Mrs Riddlington and Peter Cook” But “advertising can’t compensate for a poor product” The story of Spurs in the Champions League last season Is Mauricio Pochettino the fulcrum of the club? The usefulness of an ‘English culture’ at the Premier League club What is the ‘Spurs Way’ and is it a help or a handicap? Assessing Daniel Levy Why it is wrong to sell the naming rights to White Hart Lane Why it is NOT wrong to treat your club as a brand The strength of Man United’s brand and having the ‘Theatre of Dreams’ Why the football system is wrong and fans pay too much The inmates, ie the players, have taken over the asylum, which is the Premier League How Tottenham have bucked the trend on paying player wages and keeping a team together The Man United v Manchester City comparison Are local rivalries a distraction these days? The news stories about the Champions League re-organisation and the need for change “No-one cares about the second-rate clubs” Why the German set-up could be the basis for a new Champions League structure Why it is optimistic and unrealistic to expect sporting institutions like the EFL to change themselves in light of recent crises Alex’s plan for regional football and why it will never be implemented Does English sport have a particular problem is reforming itself?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS What a sports agency does How the “managed decline” of the newspaper industry has affected their business and the current situation The increasing demand for video in the past decade Are words important anymore in sports journalism? Why the pay problem will lead to a lack of diversity Has the route to a national newspaper changed? The shrinkage of local newspapers The new approach - making a brand of a sports news agency via YouTube and long-form documentaries The growth of club media on the sports agency model The assistance they had from the growth of fan channels. And might they expand to be accredited media outlets The importance of relationships in the agency game and playing the long game How best to handle scoop The new generation of journalists who grew up with social media The British system of embargoes and the US system of access Gareth Southgate’s success with the media at the World Cup What type of video content is being ordered from Hayters? Has the social media age changed reporting orders from newspapers? Do you have to be entrepreneurial at an agency The model of buying in a star journalist and syndicating The differences between US and UK sports journalism models The personal qualities and skills needed by young journalists in this era How video is presented for clients…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Mark Bradley: How to create a ‘Fan Experience' strategy 1:12:08
1:12:08 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:12:08
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS What do we mean by the ‘Fan Experience’? Why they are obsessed with families and use them as a catalyst The concept of “emotional loyalty” and how it benefits clubs - “We can’t treat away fans well, they are the enemy!” Is football trying a lot harder now? Why women’s football should not follow the example of men’s game The problem of getting fans to reconnect The basis of a fan engagement strategy Answering the question: what makes your club distinct? The principles: club meaning, fan experience, reaching the community The pillars: why, focus and feedback Explaining the Net Promoter - a standard tool in customer-facing businesses A special social media KPI - what percentage of criticism is defended. Feedback as a catalyst for change The importance of visibility from senior staff on matchday- The touchpoints in a fan experience strategy, Finding info/ticket purchases, Social media, The last mile of the journey, Retail/Merchandise, Food&Beverage, Experience inside stadium - stewards/concourses/entrances Two things a clubs who no money could put right now for free What is the role of a Supporters Liaison Officer? Having the resilience to deal with the intensity of fans The ‘first game’ schemes in the English Football League How to make eSports part of the matchday experience The potential split between the top six chasing the Champions League and the need for great sustainability outside it Why Mansfield Town have removed eSports from their matchday experience A glaring gap – upcoming and coming ‘growth sports’ are dedicated to building a matchday experience, is football? Will it get left behind?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Bas Schnater: Starting a CRM ecosystem at a 'smaller' sports club 52:00
52:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요52:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS Moving from academia to the practical side of football How they started their CRM system Where the data was stored in the early days? Connecting established and disparate databases What conversations did you need to have internally Narrowing down the scope of your CRM The specific issue: how to arrest a fall in season ticket sales. Surveying How do your message each segment correctly? The relationship with the content teams What other campaigns do you create Who does the analysis? Those ‘cheap early wins’ what were they? What did not work? When the critics jump and say: "look it won't work" Demographics v sentiment segmentation AZ's clustering campaign The idea of promoting content, not just transactional campaigns Using the fans for mutual benefit How do you plan for scale? What metrics prove success? What about the influence of team performance?…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1:45 What is soft power? The good cop v bad cop analogy 3:20 How is this used in soft power? The British example “it is not unusual for the Dept of Trade and Industry to take people from Premier Lcub clubs on business trips” 4:05 The Qatar example 5:45 The concept of Nation Brand. The use of airlines in sponsorship is widespread 8:50 What PSG’s shirt tells us about soft power PSG ‘overpaid’ for Neymar and it was soft power statement 11:50 “You cannot compete effectively without a social and digital presence” 13:12 The Qatari content around their brand message and how Saudi Arabia has responded 14:55 Is the China strategy - is that soft power in the same way? 18:23 The genesis of China’s sporting strategy, the reporting problems 21:10 Has China’s first five-year plan really achieved its aims 24:54 The two part of the strategy - investing in bring players/coaches and clubs overseas Why the Chinese government were upset with the initial gold rush around Chinese football 28.32 The link between the Chinese economy and football. Especially given that Trump is spoiling for a trade war with China 31:45 The more considered approach to China rather than the boom or bust 30:50 What are the markers of improvement for Chinese football? 33:54 F1 - the 70’s heyday and the “Eastward pivot”. 37:35 Why Vietnam is the epitome of the change in F1 38:20 How far F1 were behind and how they have caught up 40:52 Is F1 ‘Out of Time’? 42:03 What about the Olympics? Does recent history suggest we need state involvement to bid to host an event 45:24 Could we see a shift of football club currently owned by Americans, moving into Asian hands 47:51 Fan disenchantment and the dangers of disengagement from British-owned clubs because they just can’t compete in modern sport 49:20 The need for a ‘climate change’ summit in football 50:43 The problem of vested interests 51:23 The British government and EU have done nothing to regulate their Leagues. Hence the need for a football parliament.…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Jacqui Oatley: How women in football are raising their voice 1:08:32
1:08:32 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:08:32
나중에 재생 나중에 재생 리스트 좋아요 좋아요Topics 2:30 Looking back on the publicity when she became the first female commentator on Match of the Day “I didn’t want to be a celebrity, I did not want to be a token. I did not want to be different to any of the men” 6:52 Being a role model 8:18 Her advice to young female sports reporters 10:45 The effect of social media to sports reporters, especially female reports 14:30 Taking on the ‘trolls’ - how, when and why 18:10 How social media has exposed more sexism 21:31 The effect of motherhood on her career 25:45 The pressure to change yourself 28:45 Why cricket appears more accepting to women broadcasters 33.35 The recently appointment of the first female chair of the Football Writers’ Association 35:20 The Women in Football movement 39:25 Subtle sexism v overt sexism in the workplace - which is worse 41:30 The problem of women not having the confidence to apply 42:50 The heroics of Rachel Heyhoe-Flint, athlete, administrator and journalist. 47:30 Women’s Super League: the progress from 200 in the stands to 2,500 inside 10 years “When Faye White was little, she did not know there was an England team.” 53:30 The next step: Operation Bums-On-Seats 54:10 Finding a market for women’s football in the UK 59:40 The opportunity in the Women’s World Cup this year “If England were to get to the final, I think the game would explode in this country.” 1:02:34 What is needed in the future? What will show the development of women sports broadcasters/journalists is on the right track…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Egor Kretsan: Zenit St Petersburg - bold, brash and speaking 15 languages 1:07:36
1:07:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:07:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Topics Outlining Zenit’s multi-lingual strategy. How many languages and why they started in Persian Why they don’t use agencies and decide to employ their fans How do you manage 15 fan blogs “It is about building relationships and talking to people” “The first the multilingual was more opportunistic, now it is about strategy” Changing the story for different markets Giving the bloggers some autonomy How do measure the success of each blogger ‘Issues’ and how to manage with them The social media trends in different countries The size of his team The content strategy in a nutshell The role of Zenit TV How highlights are used “The only way to watch the Russian League abroad is google”. Exporting the Russian League is the “hottest topic” right now. The rebranding of the League last season TV - “It is easier to watch the Dutch League than the Russian League but we are No 6 ranked country in the world” The confidence of having a fine World Cup Working with VK/Telegram The strength of VK - “better than Facebook and great engagement”. The weakness of VK - Piracy Telegram - the usage of it channels Using Foursquare/Swarm, Yandex (a competitor to Google), OK - big in the provinces and the home of the the Classico in Russia The tone of voice - talking to fans and clubs, like digging out Chelsea “Art v Humour” The small Russian club who have pushed their way into the national media through social Attacking the issue of racism in Russian Football and Zenit St Petersburg The source of new ideas The best teams on social media in Russia The problems of slow internet reaction Flares for the Zenit bus for the Fenerbahce game and why it got 22m views Other successes - the G Drive show. A sponsored show that received excellent engagement. Taking on the Daily Mail The emphasis on branded content and how they approach it…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS Bringing top talent in Asia to J.League Why focus on Thailand How the league helps the clubs sign players. “It’s a bridge between the club and the league” The impact of the major players coming in Iniesta, Podolski, Torres The DAZN deal and its strategic role "DAZN is a partner to develop the League together" The split between free-to-air and DAZN The digital asset hub/ consolidating assets in the club and opening up. Learning for the NBA and other leagues over the use of highlights The importance of the relationship with the clubs Why the 2011 earthquake was behind the international expansion strategy Using tours as a tool for international expansion The most popular European League in Japan The possible boost of the Olympics and Rugby World Soccer Using data from the DAZN dealing The typical J.League experience and demographics. Has it been planned or organic The women's league being organized differently The importance of the national team in the growth of the league and part of being the best team in Asia The initial vision for 100 pro clubs. How they are looking to expand the leagues Helping J.League clubs win the AFC Champions League…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Ben Warren: Can digital media save County Championship cricket? 51:37
51:37 나중에 재생 나중에 재생 리스트 좋아요 좋아요51:37
나중에 재생 나중에 재생 리스트 좋아요 좋아요Cricket, lovely cricket. England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position. However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary. Ben Warren, Somerset CCC It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital marketing & communications executive Ben Warren runs the service for the club. Like many county devotees, he is fiercely protective of a game that is overlooked but far from unloved. With a controversial new franchise-based tournament starting next season and threatening to take attention from the longer-form game, the pressure is on. But can digital media really help save county cricket? TOPICS 1:48 Content strategy in a nutshell and how it has evolved 3:50 Live streams of the four-day games - the proposition and the surprising popularity 6:14 The quality of our video product "far away from a TV product" 9:37 500,000 views in 35 days last season and 100,000 for the first three days in a pre-season friendly 13:34 Whether the new digital product is a lifeline for county cricket? 16:01 Early thoughts on monetisation 18:31 "The product is not a level where we would expect a fee" 22:21 Would sponsorship be possible when your product is using BBC commentary teams 24:43 Tapping into the passion of the Indian subcontinent 27:01 Engagement patterns and utilising wifi at the ground 29:35 The different cadence of county cricket. The value in being 'quality background noise' 30:31 Fulfilling the expectations of the crowd for a live experience 31:32 The digital team at Somerset and covering away games 32:19 The in-play clips of boundaries, milestones and wickets. The popularity (around 10m view last year) and the system that creates them. 33:45 Has the new digital content really brought in new spectators 36:01 Don't put paid-for walls around a new product 37:10 What will be the effect of the Hundred? 41:24 Taking lessons from the franchise model in cricket and starting from scratch 44:43 "IPL is the perfect scenario for content" 46:20 The trick of getting fans engaged in new stories 47:50 Who creates great content in county cricket 49:34 Somerset's developments in the upcoming season LINKS Ben Warren Twitter | LinkedIn Somerset CCC Web | Twitter | Instagram | YouTube Highlights package created from live stream footage.…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS 3:00 The Rockies content strategy in a nutshell 3.50 The targeting and segmenting 5:00 Coping with that huge number of games 7:10 Turning a ‘chip on the shoulder’ into a positive 8:30 Creating content around that 9.40 Interacting with the fans and, when necessary, standing your ground 10.51 What tells them that fans want their attention 11.16 Buy-in from the top on reacting to fans 13:02 Creating continuity of voice 15:07 How they staff a game 17:07 The advantage of having a dual role – social media and player relations 19:40 The ideas that have worked… and the ones that have failed. 20:52 The KPIs they look to 22:31 Why “be interesting” is not enough as content strategy. It must be attached to a Rockies feel 24:02 The analytics tools he uses 25:10 The relationship between MLB and the clubs 26:25 The legacy of MLB Advanced Media and its digital/ social media innovation 28:44 MLB’s rules changes and the Facebook deal 31:34 Publications strategy, is it worth it? 33:45 The value of very long-form content 37:45 Why still images can be > video 39:45 The move towards monetisation 42: 34 Cultivating creativity 44:16 Does being an ex-pro athlete help his role? 46:37 The content emphasis placed on the home opener 48:12 His favourite MLB content teams 50:01 Looking outside of sport for inspiration 52:13 The difference in tone and voice for college teams vs the pro teams 53.03 Where to take sports digital and sports content 54.15 Will there be an EVP or SVP of content…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision 1:01:11
1:01:11 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:01:11
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS How far away is the Premier League from the vision he put forward in his part of the original blueprint Why he is unhappy to be called the Spiritual Godfather of the Premier League His original structure Basing the Premier League on ‘events’ not run-of-the-mill games The importance of smaller divisions creating interest Why there had to be free-to-air games Why the recommendations that made the money were taken and the ones that grew the game were ignored The relatively modest size of the first Sky deal The ways Sky have changed the game The three key drivers for satellite TV The value of the television spectacular Have we reached a saturation point? Why Alex feels big clubs deserve more of the TV revenue The crucial differences between the German and Premier League Limiting squad and guaranteeing English squad members The struggle to appoint a CEO for the Premier League Is there a Premier League bubble? His original thoughts on a European Super League Why “they were wrong then and they are wrong now” The problems with group stages Why it is time for a European League How a new European League might work and the issues surrounding it The stumbling block of reducing the size of the Premier League Finding enough room in the schedule ‘FFP has failed and it is never going to work’ The possibility of fans turning against football LINKS Alex Fynn on Twitter Alex’s talk on his European League proposal in London on February 28 Alex Fynn’s books on Amazon Article: The birth of the Champions League…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Jordan Gardner: Growing US soccer players on a foreign field 38:45
38:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요38:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS How he got started The logic behind his approach “You can't run a sports club, just like a business. But you shouldn't run it just like a passion project where there is no sound business acumen to it.” His experiences at Dundalk and Swansea. Assessing the change in the business model after relegation If you have chosen a league, how do you choose a club? Selling the vision to the community and supporters Is Europe a real pull given the insular nature of the other main US sports? The MLS system v the European system for youth development The emphasis on getting the environment right The advantage of not having to sell to Barcelona at the moment Moving beyond Moneyball The comparisons with Man City’s global approach “We're looking at players that are very young, coming in on mostly free transfers a. and a small enough scale where we can kind of get players, I don't want to say that are under the radar, but a different profiles player than, let's say, a large European club is looking at.” Why the UK is not the most attractive league for this idea Why “clubs don’t really try to achieve a sustainable model” “I think the problem with the way so much of the revenue is skewed towards television, it does not incentivise the club's to innovate when it comes to other revenue streams” The importance of communicating the philosophy “A lot of clubs and owners aren't out there in terms of communicating exactly what the philosophy is, in terms of, ‘are we spending money? and ‘what are we spending money on?’ Why he is already looking at his next club His thoughts on his next target country…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS The start of the idea - 15 Go-Pros, streaming Cricket on Ice and getting 110,000 live viewers, getting senior members of TEAM marketing on board, 23m cricket fans in mainland Europe How cricket became the fast-growing sport in Germany and Germany became the fastest growing country for cricket The broadcast strategy of the first tournament The standard of the play and nationalities playing the sport The 25-year process for a Germany team that was born in Germany Taking lessons from Kerry Packer’s World Series Cricket in the 1970s Why the are now 370 cricket teams in Germany Taking on a T10 format Competing with football The business model for the European Cricket League Getting over the perception of the pristine cricketing environment Where do Scotland, Wales and Ireland fit in? The life of a Germany cricket international What are the future plans for the European Cricket League What is the definition of success in Year One * For contacts to Daniel and ECL go to http://bit.ly/MrRCWeston…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The trends he has seen on the major social media platforms Did last year’s prediction around Facebook/Instagram come true Where is Snapchat stand? Mario’s #1 trend – Players becoming more entertainment/media-centric Dugout/OTRO/Players Tribune/Brooklyn Nets ‘Juventus night” The social media impact from the transfers of Cristiano Ronaldo and Neymar Mario’s #2 trend – Media departments in middle-ranking clubs start to take on an ‘agency’ role The demise of the classical sports journalist in club media departments Mario’s #3 trend – data centralized and used across all departments The myth of ‘big, bad clubs’ organising a new league out of their own greed. The future broadcast model and why it could get cheaper Mario’s #4 trend – greater digital commercialisation and ‘passion’ selling. Mario’s #5 trend – the importance of change management in digital transformation (Basically, start working together to get your digital house in order. If you don’t you will be in trouble) “Digital means there are no silos. It's a constant evolution, constant change and adapting to the world around us.” Dopamine and the continuing need to prioritise. “As parents, we need to our children to prioritise and 90 per cent of the news or the updates that our kids get is noise which is not relevant.” Mario’s #6 trend – Sports organisations becoming more ethical. The change in journalism – from quality to click bait Warm and fluffy v commercialism The demise of Google+ and what might take its place… like Twitter, if it is sold…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Pearse Connolly/Ted Matthews: Meaning > Branding for Norway's national football team 1:08:17
1:08:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:08:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS 3.00 The concept of adopting sacred theory in service design 5.12. The sociological approach and the ‘sullied’ nature of modern football 8.28 Making it practical 11.41 Finding the ‘Grand Narrative’ 12.34 The crucial ‘frictionless’ matchday experience 14.35 Making the players’ bus arrival a meaningful moment 17.06 Appealing to the senses 18.40 The call-up box 21.20 Rolling out the fanzone to the clubs. 23.12 How do you prove success? 25.01 The concept of a winning team, can its importance be minimised? 25.45 Understanding why Gen Z and Millennials gather in crowds. 27.20 Can or should this be commercialised? 29.45 Do you get push back from fans because they feel this is ‘their’ role? 33.34 The cost breakdown 35.30 How to work out financial success 37.50 The lessons for major clubs looking to develop a fanbase overseas 47.13 How stories are celebrated through rituals 50.40 The applicability to clubs 53.20 Ownership of culture and whether it can be transferred 55.23 Application to mass participation level 55.52 The possibility of having to deconstruct a story 57.34 The future for this model 1.01.15 The uniqueness of this approach 1.04.35 The problems of a lone approach 1.06.00 ‘Hard data only backs up your emotional decision’…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The complex environment for South African sport and the growth potential of tennis Where tennis ranks in the country and its immediate target. Breaking out of the ‘blazer mentality’ that has hampered South African sport. Why Glover, in his 40s, was a different appointment His two immediate targets. Linking early partnerships to participation and grassroots. Ignoring calls to bring over big players for tournaments. Appealing to the female market. Partnering BNP Paribas with a mentorship targeting to towards black coaches. Knocking down the perception of tennis in South Africa being “white and elitist”. The effect of the success of Kevin Anderson and his 'difficult relationship' with the Federation. Why South African have three men in the top 100 and yet the women’s No1 barely breaks the top 300 The balancing act of being a CEO for a governing body of a national sport Eating an elephant one spoon at a time. Spoon 1, Spoon 2, Spoon 3. The concept of beach tennis and its use in appealing to the young. The organisation and resources at Tennis South Africa. Their use of social media and why they are underperforming. Their digital transformation and CRM solution. Setting up a national tennis centre for elite players. The tipping point in five or six years when South African tennis youngsters will start popping up. The unselfishness of focusing on the “root but not the fruit”. His frustrations being on the periphery in an agency and the influence he can exert on tennis. His learnings from being Commercial Director for South African cricket especially the power of perception. Davis Cup and its strategic importance. Exploiting the new format of the competition. The gap that will be left when the leading men retire in the next few years. Tennis as an instrument for social change in South Africa. The tipping point of creating a champion from the black population in South Africa. LINKS Richard Glover on LinkedIN Tennis South Africa: website , Twitter Kevin Anderson WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Rob Walk Football Fan Channels have made a huge leap forward over the last few years. The likes of Arsenal Fan TV and United Stand have started to become essential viewing whether you supporter the club involved or not. Brett Lotriet Best Now, the movement is evolving. Or, more specifically, organising, professionalising and monetising. We are seeing better videos by better presenters on a wider variety of platforms. They have even moved to our television screens. Ultimate Football Fan are at the vanguard of this development. I spoke to Managing Partner, Brett Lotriet Best and Rob Walk, from parent company DIG, about this maturing area of content. TOPICS 1:47 What is UFF and how did it start? 3:02 The 14 clubs involved right now. 3:30 The place where UFF started to targeting and why they changed. The move towards professionalisation 4:30 The origins of Arsenal Fan TV, now AFTV 5:46 The relationship between UFF and DIG 7:06 The need for fans’ content against a world of punditry. The problem of authenticity 8:58 Distribution channels for UFF. The shows they produce. The major strategic partnership with Amazon 10:45 The need for a different narrative. ‘Rant TV’ is not the future 12:10 How much the lead the presenters and how they are led 13:25 How Robbie at AFTV changed his story 14:56 The distribution on Tencent and in Africa 15:51 The strategy of going from YouTube to a fully-fledged TV show on Channel 4 16:56 The tricky question of monetisation. What about the accusations of ‘selling out’ 18:40 Demographics. “The YouTube audience is 97% male, when our first Channel 4 show went out the audience was over 60% female.” 19:10 Their approach to commercial deals and the potential fro backlash 21:30 Who is full-time in the Fan Channels? 22:20 Coping with the personal abuse and managing their profiles 24:07 How they get 50-55 million views per month with AFTV being around 27m 25:20 The geographic spread - why there is a big African influence 26:24 Why the sent reporters to the World Cup 27:35 Why they are “avoiding having rights” as their empire was built without it 28:05 The importance of collaborations to helping new people cut through 29:50 The criteria for choosing their influencers 31:01 Influencers: the personality cults vs the storytelling for the club 32:26 The overseas ambitions - USA etc – other Leagues and other sports 34:20 Are all these channels viable? Is a contraction necessary at any stage? 37:01 The way UFF are approaching their messaging and content on different platform 40:25 Are they in profitability? Why brand deals > advertising for these channels. Having the right relationship with the brands 43:13 How the audiences are so different on different platforms? 44:06 Specifics on the Amazon Fire deal 44:51 Going very long-form. The prospect documentaries on Netflix or Amazon Prime 45:40 What have the taken off the table? The infighting between the influencers and being “the adults in the room” 46:45 The production of their vlogs, the influence of UFF 47:25 Being forced to change the name from Arsenal Fan TV to AFTV 50:20 The relationship between the clubs and the fan channels LINKS Rob Walk on LinkedIN Brett Lotriet Best on LinkedIN UFF AFTV UnitedStand WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS 2:00 Whether journalism and commentary was the plan for his post playing career 4:01 Developing the key skill of spotting stories and angles 5:07 The process of writing his book 6.20 The discipline he required to write it 7.42 The problem of trusting your memory when writing a biography 9:35 His only booking and his it happened 10:42 Transitioning from player to journalist. The moment he was able to separate the two 13:15 How social media has reframed the way journalists articulate their opinions 15.20 Why he wished he had have had ‘the edge’ of Mark Hughes as a player 16:45 The importance of controlling your emotions both as a sports journalist and on the pitch 18:20 How he manage to move into co-commentary when at first his response was “they don’t want to listen to my whining Brummie drawl” 21:20 How he’ll prepare for a game 22:30 The US model for access. Getting behind the information like in the US and how the Man C documentary might changes 24: 20 The ways Sky Sports have changed in the way they broadcast a game - stats, 3D, 4K 25:32 Is it needless to ‘reinvent the wheel’ in football coverage 26:25 Has he been ever being asked to changing his accent. Lifting his voice and injecting urgency “The right words in the right tone. You want to reflect them moment the right way” 28.20 What you learn from listening back to yourself 29:01 How his pairing Martin Tyler developed 29:58 The need of a good personal relationship to make a commentary team work 30:53 The addition of FIFA to his career “It has given me a bit of kudos among 10-15 year-olds, people who have never seen me as a player” 31:20 Fans taking FIFA too seriously 32:40 The process of recording it each year 34:23 The prevalence of English. Being the voice of the Premier League of Fifa in the US and beyond 36: 10 Opening him up to a new audience and Fifa being a window to soccer for young soccer fans 37:34 On whether his career would be possible now for an ex-footballer. “You always have someone snapping at your heels” 39:51 How the reporting has created an entirely different environment for a player 41:24 How Arsenal’s old drinking culture would have been reported today 42:45 Being in the ‘Tuesday Club’ 43:49 His media ambitions 45:00 The reinventions of footballer and waiting for the tap on the shoulder 46:33 The honesty of the book ALAN SMITH LINKS Alan Smith on Twitter Heads up on Amazon WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
2:23 John’s show on Fox Sports Asia 4:27 The way Asians have been patronised by European football. The two stereotypes that persist – hysterical idol-worshiper or shirt-buyer 7:00 The effect of tours on the fandom of those clubs 11:00 Whether different leagues and clubs appeal to different Asian countries 13:01 Why it is so hard to compete with Premier League 13:52 Why the visceral product makes it so different 15.10 Players v clubs – what is more attractive to Asian fans 15:51 Why the Premier League club affiliation is so strong in Asia fans won’t move when major players move clubs like Ronaldo to Juventus 17:58 Using Skype as a broadcast tool 20:37 How John specifically uses journalists as pundits 22:45 The importance of emails from Asian fans 25:10 The angles he uses and does not use for Asian fans 27:49 Which clubs are working hardest to entice Asian fans 30:22 Is China still the hardest market to crack for any sports team? “I am still not convinced anyone is winning” 33:05 The Indian market for football. Has it made a major shift? 35.56 Where Asian football outperforms the European game. 36.45 “Indonesian fans supporting their local league is so much bigger than their passion for Europe clubs” 37:45 Is it important for Asian players to make it in Europe? 39:40 The Premier League fan parties run for Asian fans. Do they work? 41:14 The approach of the Bundesliga and La Liga to Asia in comparison to the Premier League 43:20 The Premier League TV rights renegotiation suggests overseas revenue are more important to clubs – is this good for Asia? 45:18 The benefit of staging a competitive Premier League (39th) game in Asia in the future 47:04 John’s advice to the Premier League to grow as Asian audience JOHN DYKES Twitter The John Dykes Show on Fox Sports Asia WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS 3.30 Misha’s reasons for criticising the state of branded content and entertainment “Most of the companies I see in the space lack ambition and imagination… they fail to elevate themselves and tell a story” “There is a sense that if you win the impressions game you’ll win hearts and minds. That is just not the case.” 6.20 The definitions of branded content 7.45 Why brands end up producing similar type of content 9.05 Why the Nike advert at the World Cup 98 broke the mould before the term “branded content” existed 12.10 The elements that have to be present in order for content to succeed 12.30 The thorny issue of bravery for sports teams 14.38 Which right-holders are ‘doing in right’ “People expect a different level of access. They want something raw and real. They want to feel the heartbeat of the club” 18.02 Is this so important that it could affect a sport’s future? 19.15 Why all rights-holder are now targeting an “always-on” story 21.15 Where rights-holder need to put their energy and resources 24.05 The trend of setting up rights-holders as media owners and how that transition can be made 25.30 The importance of globalization. How do make someone connected to your club so the difference is not a factor? 27.54 Why VR and AR could be a ‘game-changer for advertisers’ 30.25 The platforms – what is working, what is important 34.25 “What happens when you can’t really buy an audience anymore?” The change of the OTT platforms like DAZN and Amazon etc 37.30 Lessons in branded content from the World Cup this summer 40.34 The threat of YouTube channels to mainstream media platforms 42.20 The fascinating success story of Red Bull. The importance of a clear vision 45.00 Why the Red Bull model has not been replicated 48.12 The impending problem of making content for Gen Z 51.30 Misha’s key piece of advice for sports rights-holders – positively exploit your unique position and make the experience great at every touchpoint 53.45 Is winning still the most important quality for a sports team? MISHA SHER LINKS LinkedIN Twitter Article: Why sport is ‘asleep at the wheel’ Mediacom WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1.45 His role at Matchroom Sport now and how it has changed 2.20 What makes a good sports event 4.30 The re-invention of darts. How did that happen? 6.20 His battle with the BDO darts ‘blazers’ 8.16 Building the personality of players. What if he had social media back in the day? 11.20 His history of investing in content Telling Mark McCormack that "You rent your company but I own mine" “Content has always been key but ownership is the biggest thing” “I like the Ryder Cup but I could not buy it” 1515 Why fun > money 17.56 Leyton Orient: "My heart and my wallet merged and then, all of a sudden, I owned the club" 18.30 IFLTV and the YouTube channels disrupting the boxing media 20.07 Why you can not have too much publicity. Feeding the baby monster with social media 22.05 The criteria for choosing the next sport. The "how is it going for you dear?" test 25.21 The sports Matchroom are monitoring at the moment 27.18 Why they have not moved into esports when they have been talking about it for two years 29.30 Why he has not created an OTT app to out out their own content, like DAZN and ElevenSports 31.23 The advantage of motivation. The natural excitement of making changes and mentally 'beating up' people. 34.55 The DAZN deal meeting and the demands of the millennial customer 38.02 What would he do if he was in charge of sports TV companies now 40.13 The lack of loyalty in the millennial market 41.13 Where he looks for trends 45.02 Summing up the attraction of darts 45.32 Is he an outsider? 48.23 "Legacy is overrated". Why he won't sell Matchroom Sport in his lifetime... but his son Eddie has a different approach Links Barry Hearn on Twitter Matchroom Sport: website , Twitter WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Neil Smythe: Turning Hashtag United into a 'real' non-League team 1:05:28
1:05:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:05:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS 2.45 The job at Hashtag United 5.10 The role as Operations Director and what it involves 6.18 The launch video promised "the Premier in 10 years" but there is a more realistic target of creating a "sustainable football club" 8.10 The importance of the matchday experience 8.45 Going from a YouTube team to a competitive team with FA rules that must be adhere to 9.45 How the content strategy is going to change as they play competitive football. 11.10 Telling the story in real time and dealing with embargoes 12.45 Getting the matchday experience right 14.50 Building a sustainable football club and what that means 16.10 The reactions of the teams they will be playing. Ruffling feathers in non-League 18.45 The reaction of fans online 21.20 Adapting to a different standard of football 23.01 Balancing the familiar faces with the need to get in competitive players 23.50 The legacy of Soccer AM. "Some of us struggled for a few years afterwards because they could not find a job that held a candle to it" 26.39 The sketches being a forerunner of modern YouTube 27.34 The importance of the execs leaving the creators alone - Soccer AM, Copa90, FullTimeDevils 29.42 How Neil's career moved with the industry - TV through blue-riband short form to brand building 31.25 The big screen prejudice again small screen in the early days of digital 33.03 Getting the skills that have served Neil ever since. Wearing so many hats 33.42 Does the prejudice still exist? Roles are hybrid now. 35.17 The experiment of Channel Bee, a project with Tim Lovejoy and Simon Fuller 37.23 Launching Copa90 38.12 Launching FullTimeDevils the Manchester United fans' channel on YouTube. The staffing and content strategy. 41.20 Breaking out from the geographical ties of football fandom 43.01 Why Hashtag United's audience is still predominantly from the UK 44.14 Why ArsenalFanTV is more successful than all the other YouTube fan channels 48.20 How should fan channels evolve? 51.34 The fanzine, fan blog and fan TV link. It is the medium not the message that has changed. 53.20 Changing the paradigm between club channels and fan channels 55.02 What is good content? 57.12 How can young people get into TV/content creation 58.21 How Neil got in via answering phones 1.01.12 His favorite content creators at the moment? WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 John Cross: 'Scufflers', social media and Gareth Southgate 46:54
46:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS DISCUSSED: 2.00 The excitement of covering England in a World Cup 3.15 The change of press/team relations in the England camp. The all-time low in 2014. The significance of the darts tournaments 4.45 The media confidence of Gareth Southgate 6.15 Following the NFL's example over access 7.40 The two early tests: the Danny Rose depression story and the team-sheet vs Panama 9.50 How the media access works at the World Cup 11.30 The wider issue of media ‘supporting the team’ or writing a negative story 12.52 Spanish, Argentinean and Belgian media over the same issue 13.38 How social media is a 'media in its own right' at this World Cup. The visibility of social media v the abuse meted out 15.15 How his approach to replying on social media changed over the years 17.15 The Raheem Sterling issue and were certain papers ‘targeting' him 17.55 How digital newspapers have increased a journalist’s workload 3x or 4x 19.20 The change to tweeting teasers rather than giving the story away 19.51 The skillsets of a journalist in the modern era 21.23 Why he embraced Twitter early 22.45 Why charm is the most important skill in a journalist’s toolbox 25.11 The fundamental importance of the right to reply 26.34 "My name is John Cross and I am a scuffler" 28.24 The definitions of Scuffler and Duke… and Grand Duke 29.35 Can a sports new reporter become a columnist? 31.20 The current state of story-getting 32.04 The concept of a reporter just monitoring the social media feeds 33.31 The process of writing a sports book and fulfilling a life-long ambition 37.02 Why newspapers are NOT dying 38.50 Paid-for newspapers v Free newspapers 39.57 The problems retaining the special treatment for newspapers. How the Spanish media and the English media had different approaches to the Champions League final 42.35 Why newspapers still set the agenda 44.10 Is journalism a trade or a skill? WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS 3.30 The importance of England having a good tournament. The audience figures prove the depth of feeling for international football. 5.10 The effect of social media on his coverage. Does it affect the output? 7.01 How has TV coped with the introduction of VAR 8.22 His preparation for games 9.25 The presenter’s job is to present "what is important and to leave out what is not" 10.19 Managing the analysis at half-time. Editorial relevance v getting everyone involved v time constraints 12.04 Creating depth in analysis on TV vs radio 13.45 “It’s simply air miles” - the difference between presenting on TV and radio 15.45 Mark’s career path. “I aimed to go into radio and then see what happens” 16.54 How he worked his way up through local radio 18.30 His advice for wannabe young broadcasters… and who should NOT try it. 20.10 The new, ‘unofficial’ route to broadcasting v the traditional route 23.10 The need for official training and scrutiny 25.00 His thoughts on fans’ YouTube channel and especially the future of ArsenalFanTV 28.40 Why he did not become a commentator. Presenting the iconic Sports Report on BBC radio for 16 years 31.25 His commentating and presenting heroes growing up 32.15 Who young presenters should follow now. The female presenters at the World Cup. Why Jacqui Oatley “took the bullet” for women in football presenting 33.45 The loss of security of tenure in television. Why presenting gives you more opportunity as a freelancer 36.04 The changes ahead in television sport – the ‘FANG’ group, the changes in the distribution rights in EPL 38.12 The importance of keeping your enthusiasm for sport 39.55 Will this World Cup be the highlight of his career? 41.01 The effect on people back home when you have been in the living room for a month 42.35 His ‘wants’ from the World Cup LINKS Mark Pougatch on Twitter WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Murray 2: Who won the race for the Premier League TV title? 28:56
28:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요It's sod's law. You produce an in-depth podcast on TV rights and then someone drops a digital bombshell a week later When I spoke to former head of BBC Sports Rights David Murray about the current market for the Sport: Digital and Social podcast , little did I know that the Premier League were just about to announce that Amazon had made their much-anticipated move into football. Then there was more on BT, Sky and the departure of the Premier League's executive chairman Richard Scudamore. It was worth a revisit so here's an updated podcast specifically on Premier League rights deal 2019-2022. Topics 3.00 The winners and losers Sky - more game, less money, reaffirming their grip BT - different packages, cost-per-game, pick Amazon - the strategic importance of their two packages, importance for advertisers Premier League - a correction not a trend 7.00 The cliffhanger at the end of this round of EPL rounds 7.30 Richard Scudamore's departure and its effects 8.15 Gavin Patterson's departure at BT Sport 9.00 What could open the door for the FANG groups 9.45 The change in the distribution of international rights. "It's inevitable the big clubs are going to get bigger" 12.15 Has this has been a scare story given the relatively small-scale change in distribution (at the moment) 14.20 Why David would not have given up these rights 15.10 Sky's focus on an increasingly "small basket of sports" 18.15 Moving to a 'big moment' strategy 19.40 Amazon Prime - how the Premier League fits into their overall strategy? 22.15 How that strategy might influence their presentation 24.15 Why Amazon's entry should worry other OTT players like DAZN and Eleven. 26.00 Is this a pivotal set of the Premier League rights and will change the competition's foreseeable future? LINKS David Murray on LinkedIN Fozmuz.com WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
opics discussed: 3.01 Should this event have happened sooner? And why it did not. 5.12 The beachhead that the NFL and NBA have built up in Europe 5.56 The popularity of the live, late-night MLB games he presented on Channel 5 in the UK until 2008 7.25 The huge blow of baseball not being accepted into the Olympics after Team GB would have finally qualified as hosts in 2012 8.46 The history of baseball in the UK and Europe 13.37 How MLB has internationalised in the past. And where there are other European hotbeds 15.04 The challenges to MLB in the US - slow play and the age of the fanbase 18.10 The continuing cultural importance of baseball in the US 20.01 Why MLB is still a financial success but the potential for problems ahead 20.30 The dangers of marketing the game the wrong way. “Come for a drink and the game is going on”. Why Europe is an important landing spot 22.30 MLBAM’s early adoption of digital and social media against the background of an ageing fanbase 24.36 The value of the "stumble-upon" audience 25.45 How baseball in the UK just missed the social media boom 26.45 The issue of speeding up the game and whether it is needed. What is being tried at the moment 28.23 The chance of a short-form of baseball 31.01 Why comparisons between baseball and cricket are problematic 32.05 What is the definition of success for these two games in England 33.27 Facebook’s deal for Thursday afternoon Major League Baseball and the controversy surrounding it 35.08 The difficult second year of MLB in England. The success of the Hyde Park event and why “they have a shot at it” 36.01 Can baseball become a truly international sport? 37.21 The advantages of watching baseball live over NFL. The problems of being a complicated sport 39.20 The real dangers to baseball as opposed to the fallacies. The importance of personalities. 41.21 Pitching baseball to UK fans JOSH CHETWYND LINKS Josh Chetwynd on Wikipedia , Twitter , LinkedIn Josh Chetwynd's book on Amazon WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Murray: Finding the cracks in the sports rights market 55:19
55:19 나중에 재생 나중에 재생 리스트 좋아요 좋아요55:19
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS 0-3:45 Intros 3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport 6.10 Why convergence is only just happening now 7.10 Issues over legal definitions that initially hampered the rights process 8.10 The history of the Premier League rights. Has it always been up, up and up? 11.16 The factor that links all the major price rises 13.12 When Sky overpaid by a lot 16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google) 19.27 Facebook and the economics of the TV model 20.32 The chances of a Premier League OTT platform 21.14 The new OTT players (DAZN and ElevenSports) are how they developing 22.23 Is the money paid for the sports rights > great than the interest 24.30 The importance of the younger male audience 26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff” 28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble) 30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test 39.15 Lessons from the Big Bash 41.14 The new Cricket Australia deal and what we learnt from it 43.25 Why did Amazon went for tennis 45.08 Comparing TV figures with online figures 47.31 The growing appeal of eSports 49.42 The NFL's approach to broadcast rights 52.01 The blueprint for approaching a new sports rights deal What the Premier League might have done differently LINKS David Murray on LinkedIN WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
FULL TOPIC LIST 1:45 The basics of the League – timespan, number of teams, launch details 2:50 Why start the Canadian Premier League now? GDP, participation rates, MLS clubs. Completing the pyramid for Canada 4.45 The comparisons with and lessons from MLS. Competing with the CFL. 6:15 How the Government’s recent immigration policy is working for the CPL 6:44 The lessons Paul from Toronto FC and why digital/social was crucial 8.35 The importance of supporters groups ‘poking’ local politicians. The Mississauger story 11.35 The needs: money, infrastructure. And the unique Canadian challenges 13:20 The criteria that successful bids will need 14.37 Promotion/relegation in North America soccer! 16:22 The level of media interest and content strategy 18:03 TV deals – the hybrid the CPL will need 19:28 Helping the new CPL with content creation. 20:17 How YouTube opened up the soccer globe. Why Toronto has had access to more live football and any city in Europe 22:01 The importance of the FIFA game - "a great Canadian export” 22:31 Their approach to eSports 23:09 The potential boost of the World Cup coming to North America in 2026. Why it is easier for Canada to qualify now 25.52 Having a quota of young Canadian players in each squad 26.41 Starting a women’s league 27:51 Compressing the season for the weather, travel issues and having mosquitos “as big as your head” 30:27 His biggest worry about the CPL 31:24 Paul’s personal legacy for starting Canadian sports franchises LINKS CPL website CPL on Twitter…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS DISCUSSED 1.55 How he got into sports journalism and his rise to the times 3.12 Whether those tactics would still work today 4.02 How important are the skills of writing 6.04 Writing v video v contacts 8.13 The effect social media has had on his job. Which platform works best for him 10.25 The effects on the style of writing 12.15 His attitude to haters 14:43 His tactics for replying to haters or ‘disagreers’ 15:34 The training has had on social media 17:20 Why journalists are bylines not brands 19.34 Naming your Twitter feed and digital contact 21.31 Clubs becoming media outlets and avoiding the “us v them” in press conferences 23.45 When player and teams need a favour from the journalists 26.34 The YouTube fan channels – their sweet spot and their one problem 29. 23 Where club channels fit in 32.03 Is the explosion of content good for mainstream sports journalism? 34.36 Having a ‘Trump bump’ in sport? Paying for quality 37.10 The tonal balance – Piers Morgan, the Gettysburg address and War and Peace 38.39 Why are there no sports dailies in the UK. ‘If it is not a Golden Age, it is an unrivalled time’ 40.39 The adaption of the newspaper’s business models. The EPL deal and the obsession with 42.33 Advice for young sports journalists 44.51 The pull of sports journalists through social media. Did the Times ‘sign’ Henry Winter because of his social media following LINKS Henry Winter on Twitter Henry Winter's writing at the Times WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Topics discussed: 2:42 Starting on social media. The reason behind his YouTube channel 4:03 Moving on the narrative and starting 'serious' interviewing 5:32 "YouTube is the new TV" 6:01 Filming methods and the issue of intimacy 7.11 Interest in self-improvement and podcasts 8.10 The life-plan after football 10.00 Leveraging sports mentality in business 11.01 His podcast playlist 15.10 His overall content strategy 17:35 Why his energy drink business failed 18.41 The import/export company in Benin and the problems in Nigeria market 19.41 Other business in Africa 22.00 Developing his foundation in England 21:23 Dealing with the 'distraction' 23:20 The content strategy for his foundation 24:07 Coping with negativity as footballer on social media 25.18 Why the sentiment is so bad 26:04 Improving the level of debate 27:41 How footballing success can affect his business 29 31 Showing the strength of his relationship 32:01 Success v happiness WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Jason Chilton: The Fan-Controlled Football League may change sport forever 40:51
40:51 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:51
나중에 재생 나중에 재생 리스트 좋아요 좋아요TOPICS 2.23 Launching a new sporting concept. Why one franchise nearly got called Team McTeamFace 3.41 Arena Football v NFL 5.29 Playing two games in a day to tailor the League to esports and traditional TV broadcasters. 6.35 Avoiding going head-to-head with NFL and College football 7.40 How the fan control actually works. The crypto-asset that is being created 10.42 The coaches role in a fan-controlled football league 12.45 The funding model 14.10 How the league is distributed 15.41 Being the real-life Madden game 16.50 The problems of having both team controlled by fans 19.09 How fans decide who they should follow when the teams are not linked to geography 21.05 Playing in a TV studio - the challenges 24.31 The target audience 26.03 How this sport has moved towards esport. 26.34 Expanding the fan-controlled element beyond American football 27.52 The open-source nature of the league including player data 29.19 Countering the "novelty" factor. Why they love the critics 30.48 Other forms of funding beyond crypto currency. Why ticketing will not be so important 32.40 The silence from the NFL and CFL so far. 34.40 The technical challenge so far. That lead to a League in a box 35.58 The buy-in from the players 38.04 making the League attractive to players 38.37 The one, three and five year-plan WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
TOPICS 0.00 Intro 1.49 Latimore introduces himself 2.45 Why boxing is so far down the list in his introduction 5.44 Latimore’s backstory – self-destructive behaviour, alcohol-abuse 8.02 Growing up in the projects in Pittsburgh and then positive peer-pressure 12.56 How he reached elite amateur level despite the hurdles 19.53 Fitting in the military service and the majors in physics and maths. 26.29 Having the self-confidence to start writing about self-help 29.19 The philosophy behind “Not caring about what people think of you is a super power” 34.18 Managing the ego when you are knocked out in the first round 41.24 Struggling to recover when you have written a self-help book on confidence 46.45 Trying to leverage his self-help, social media audience into his boxing business 49.45 Boxing’s struggles on social media as compared to WWE and UFC. Anthony Joshua’s success on social. 53.34 Working to develop small hall fighters on social media and sell tickets 55.54 The fight between YouTubers KSI v Joe Weller selling out one of the 2012 Olympic boxing venue 58.10 Growing his self-help brand out of the struggles he faces in boxing career 1.02.02 Where he can take his boxing career 1.08.45 Monetising his content. The economics of his books 1.11.41 His definition of success WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Colin Kelly is Director of Digital at a soccer team who are yet to play a game. LAFC will kick-off their first MLS season in March 2018. But, unlike most of the recent expansion franchises, they are an entirely new club. For the content team this one huge blank sheet of paper, when I spoke to Colin, he had barely met the playing staff. Colin Kelly, Director of Digital, LAFC So, how do you create a fresh and engaging soccer tale in Tinseltown, the storytelling capital of the world? On the sporting front, two NFL teams have arrived in LA in recent years and one biggest names in US soccer is right on their doorstep Still, LAFC have a star-studded ownership group, a nationally known-coach, a soccer-lovers stadium on the way and soaring ambition But will they fly in the City of Angels? TOPICS 0.45 Introduction 1.50 Colin’s describes his job 2.01 Not having a team to tell a story about. Finding a club philosophy. 2.30 “The story who are trying to tell is the city of Los Angeles. The city has become the hero” 3.43 Whether the story has come from the fans or the front office 4.33 What the fans want from their club? "They want openness, an authentic football experience in LA, a quality team" 5.01 The ready-made rivalry with LA Galaxy 6.44 How LAFC are trying to tell a different story to LA Galaxy on social media? "We decided we’d be true to the sport and true to the city. Those are our guardrails." 8.10 Building up the teams 8.29 The ownership of the incredible ownership group. 9.25 Not using Will Ferrell too much 9.45 Carlos Vela and the Hispanic market 10.41 Coach Bob Bradley and how he introduced himself to LAFC 11.21 Getting out into the community in LA 14.11 The construction of LA’s new stadium and “The Keyhole” allowing a view of downtown Artist's impression of LAFC's stadium. see The Keyhole through the gap in the far corner 15.36 The English nature of the stadium 16.27 Creating content around stadium. A sweet and safe spot. For live webcams click here 17.28 The content plan for the home opener 18.42 The unique opportunity of starting a football club 19.15 Learning lessons from newer clubs Atlanta, Orlando, NYCFC etc 20.07 “I am not worried about our total number of followers. We are much more interested in engagement metric and I have buy-in from management in that.” 20.51 The development of supporter groups. The 19-year-old who started a group that is now the biggest LAFC possess 22.14 The early events that the club have created for supporters’ groups 23.06 Choosing the colours and the badge. The fans involvement 23.56 The story of wings in the badge 24.12 NFL returning to LA and the crowded market. "There has not been a new open-air stadium in downtown LA since 1963" 25.21 Why fans are easier to engage directly than the local media. "We have found that blogger and YouTubers fill the gaps" 27.17 The importance of the YouTube TV deal. “Strategically it looks well down the road and suits the demographics of cord-cutters" 27.59 How the deal works 28.28 Just passing 20,000 deposits for season tickets. “I imagine we are tracking well ahead of other MLS markets” 29.19 Plans to develop after year one. “17 home games is not enough to make a difference in their lives. Whether it is music, food art or fashion, we would like to be more than a soccer club and be part of the LA community” 30.05 The pressure to produce quality. "Content has to be good here in LA, people are watching very closely" 30.42 Growing the content department 31.23 Why LA are deliberately targeting Instagram 32.03 On the relief of final kicking off 32.56 Defining success for the club and the digital department in 2018. “We are not looking to win an award we are just looking to create meaningful content for our fans” LINKS Website Twitter WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
When a footballer hangs up their boots, the news reports often read like obituaries. However, it is only one part of their professional career that has passed away. And, like any personal upheaval, the full ramifications are rarely felt until a good few months have passed. Doyle's introduction at the Colorado Rapids Kevin Doyle was forced to retire from football in September 2017 at the age of 34 after suffering complications over concussions. An intelligent, hard-working striker, his 16-year career including successful spells at Reading, Wolves and, in the US, where our paths crossed at the Colorado Rapids. Doyle also won 63 caps for Ireland, scoring 14, with the highlight being his involvement in Euro 2012. Doyle’s decision to call time drew tributes laced a tinge of sadness, given the enforced nature of his retirement. But, a few months on, how is he feeling? How is he reassessing his life and career? Where is he going next? And how does it feel to be a former footballer? TOPICS DISCUSSED: 0.00 Introductions 2.45 The story of Kevin’s retirement. “I found it hard, it was only advice... I was not an injury that stopped me running... The hardest part was the sudden nature” 5.12 Pushing against the macho culture of football “I would have preferred to be told, 'no you are not on the pitch'... It took me four or five weeks to figure out what I was doing and take the advice... I was told that the next concussion won’t go away” 7.40 The statement that opened up a debate – deliberate or not? “It was not the one concussion against LA, it had built up... Some of the earlier ones were concussions I just did not realise it at the time... You have to be truthful to yourself, the doctors can’t look inside your head” 11.10 The dementia issue and Alan Shearer’s documentary “I laughed when I heard they were stopping headers in the US boys’ soccer” 12.57 What has he learnt about retiring from football “Now all of a sudden I can’t function without diaries... I find it frustrating when people ask you what I am doing” 15.40 How much planning had been done ahead of time “You are stupid if you are not planning from day one... I planned all long for this, but I had not planned for the day-to-day” 17.04 Taking opportunities to do different things “I never thought I see players back in pre-season and feel I like to join in” 18.19 The problems that happen to athletes when they retire “You try not to be stupidly spending. I hope I not been flash with my money, I don’t think I have... I was planning retirement when I was playing in the League of Ireland” 20.28 The loss of identity “I never felt proud to say but yes I was proud to be a pro soccer player... No club is invested in your future now... I need something to have a reason, a reason to get up in the morning” 22.40 Learning the ropes of running a stud farm 24.25 Who has been contacting him since retirement “I have had a couple of players contact me about the MLS... There was a lot of interest in the concussion issue. I have turned down as much as can” 25.50 Reaping the rewards of maintaining a positive reputation “I have not been ringing people for favours, but I feel I could... I feel a connection with any club I played with for more than a year” 27.41 Is there a desire to paying your dues? 29.10 Getting your coaching badges and going back to the books “I don’t know if I want to stay in football... Sometimes I think who wants to be a coach but who wants to move their family that much?” 30.21 The competitive nature of carving a career in television “You don’t realise who much work you need to put in to talk for 10 minutes... It is not something that comes naturally, you have to work at it” 31.55 Criticising/analysing friends who are still playing “That is something I would not like... As I get further away from the game, it will become easier” 32.55 Self-promotion, social media “It was great for putting out my statement... I find it hard to use Twitter because people don’t get my humour” 34.20 Do you still like football? “I would say that I am going to work, they would laugh at me... You can escape it a little bit more in the US...vIf I had finished in England it would be a bigger withdrawal symptom. I was weaned off. It has made for an easier transition” 37.01 Pushing against the temptation to cling on “You trick yourself and you have to trick yourself... I am glad it came to an end at a good standard in front of loads of fans” 38.37 Looking back on his career “No one from where I came from ever played for Ireland or went to the US... I am proud that I beat the odds and proved people wrong” OTHER LINKS Kevin Doyle on Twitter News of Kevin Doyle's retirement FUN TIMES IN DENVER WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Higgins: How to make a World Heavyweight title fight 47:28
47:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요47:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요We are getting ready to rumble. Anthony Joshua is fighting Joseph Parker at the Millennium Stadium, Cardiff on March 31 with three of the four heavyweight title belts on the line. David Higgins, left, with Joseph Parker On this edition of Sport: Digital and Social, I speak to Parker’s promoter David Higgins about how he managed to engineer a lucrative unification bout for his fighter when the chances seemed remote. Also how technology helped and hindered in that process, the counterintuitive nature of boxing PR, how and when the ‘trainwreck’ a press conference, his plans to unnerve Joshua, how the fight will secure Parker’s future and how David Higgins got into the boxing business. Topics: 1.35 David Higgins introduces himself 2.00 Parker’s background and the “dream on a whiteboard” 2.55 Why TeamParker have not “won the Lotto” 3.11 The timeline for Parker in the next few weeks 3.30 The unusual move of having a press conference calling for a fight 5.01 Fact-based v Trash talk in boxing PR 5.44 The "who’s dropped Joshua?" quiz 7.24 The three specific aims of the press conference 8.18 The perception problems from a poor Facebook presentation Eddie Hearn's reaction The Sun's coverage 11.02 The problems of putting a bounty for footage of anyone knocking down Parker 12.55 Deliberately “trainwrecking” a press conference to build a fight and make a contract stick Video of David Higgins trainwrecking the press conference 16.15 The differing reactions from the English and the New Zealand media in relation to the tactic 17.26 The YouTube channels covering boxing who are scooping old-style new outlets and making a business 19.35 Predicting the rise of “renegade, guerrilla” outlets 20.56 Why boxing PR is counterintuitive - “you are belligerent, when they apologise” 21.00 The only boxer who verbally attacked Anthony Joshua at a pre-fight press conference 23.56 Crossing the line between stunts and publicity 27.04 Being criticised for tactics that have proved successful 27.34 How he got into boxing promoting. How he nearly went bankrupt once or twice. The “When We Were Kings” moment 31.14 How he set up New Zealand’s biggest pay-per-view event 32.34 Having only two fighters – both world champions – in their stable 35.13 Why they thought they had lost $1m and gone bankrupt until just before the event a record-breaking pay per view 35.52 Why boxing makes pay-per-view work and football cannot 39.21 The social good of boxing 41.12 Looking after Joseph Parker following his career. The patronising question of a boxer's future 43.35 Hughie Fury v Parker – the story of the first world heavyweight title fight to be streamed live on YouTube 45.30 Managing Joseph Parker’s social media channels 46.10 The future for Parker if he beats Joshua Other links Duco Events Joseph Parker David Higgins David Higgins interview on Behind the Gloves WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Luca Massaro: How to become an award-winning Sports Digital Agency 44:44
44:44 나중에 재생 나중에 재생 리스트 좋아요 좋아요44:44
나중에 재생 나중에 재생 리스트 좋아요 좋아요Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own. Luca Massaro You are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense. Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast, we talk about how he assessed the market before launched, the character lessons he learnt, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017. Small side I have set up an Instagram account for the podcast - SportDigitalandSocial. Feel free to chat to me there. iTunes link Luca and I discuss: 1.30 Luca’s background and how WePlay started 3.20 Becoming Sports Digital Agency of the Year in 2017 6.25 What character do you need to run an agency? 8.21 What agencies don’t have… and what you need? 9.20 How to pitch for business 11.20 Opening up the conversation 12.50 How the demands of clients have changed 15.50 Finding a product in what you can measure 17.56 Building out the team in response to demand 19.55 The mix of permanent and freelance staff 21.50 WePlay’s key case-studies - The case study with English Hockey 26.50 The Red Bull project 29.18 Early thoughts on Facebook’s algorithm change 31.59 Why ‘it is about time’ for GDPR 34.17 The way sport can benefit from GDPR 37.10 The relative strengths of the social media platforms at present 40.40 The plans to grow WePlay Contact: Email: Luca@WePlay.co WePlay’s website WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Nigel Walker: How Guerilla Cricket is thinking outside the commentary box 53:12
53:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요53:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요The Sport: Digital and Social podcast has not been going that long but I have already spoken to key personnel at some of the world’s biggest rights-holders. However, this podcast is a little different. Guerilla Cricket , and its previous incarnation Test Match Sofa, are challenging a long-established norms of broadcasting England's national sport. This is not the cosy cake-filled commentary box of the BBC. It beers and banter in a basement flat plus humourous, sometimes sweary, jingles at major moments. (You’ll hear a few of those through this podcast). Nigel Walker But real innovation (not just copying and twisting) so often starts at this level and has to fight resistance from those in incumbent positions. So is Guerrilla Cricket revolutionary new model for live commentary that could be rolled out across other sports? Or is it just a hobby that can only exist in its sporting niche? Listen to this podcast with co-founder Nigel Walker, make up your own mind and let me know on @SportDigitalandSocial on Instagram @MrRichardClarke or my website MrRichard Clarke.com. iTunes Link Topics 1.59: Nigel Walker introduces Guerilla Cricket 2.48: The toll taken by through-the-night commentaries on England in Australia 3.41: The backstory of Test Match Sofa and its transformation into Guerilla Cricket 5.38: Why The Cricketer Magazine bought Test Match Sofa and how it went wrong 7.38: The clash of culture 10.10 Why their commentary is not illegal 11.25: The wider role that Guerilla Cricket in bringing a new audience to cricket. “Everyone wants to be a commentator and why can’t you be?” 13.10 The Guerilla Cricket audience and how they use social media. Twitter “85% of the audience is 20-44” 15.04 Experiments in adding visuals with Facebook Live and YouTube 16.06 Hobby or Business. How they are looking to monetise. Why Patreon is better than Kickstarter for them 19.30: Looking for sponsors 21.15 Expanding this model out to other sports 22.30 The problems of success and growth when you are guerilla and amateur brand 25.30 What do Guerilla Cricket class as legitimation? 26.28 Branching out in different strands of cricket 27.19 Why not cover IPL? 28.10 Test cricket v T20 v ODI. One of them has to go!!! 28.53 Finding meaning in mini-series and where a Test championship fits in. 30.40 How it might work 31.20 The jingles. How they are created and how they are monetised 33.30 How technology changes have allowed the content to develop 35.50 Analysing the numbers. 1m hours over the Ashes, 100k uniques 37.30 Listening on desktop and thoughts on an app. Their experience with Tune-In 39.40 Why their audience hate ads despite the long-form nature of cricket 41.00 Product placement. “Ooo…pass me a can of Stella” 43.40 Why piracy of their stream is not a problem… far now 44.30 Are the cricket authorities still chasing Guerilla Cricket? 45.55 Why 2005 saw England regain the Ashes but lost much, much more 47.20 What the future holds for Guerilla Cricket? Can it survive? Reconciling the hobby v business battle 50.01 The motivation to make a new model work and prove that to the authorities Reading list and links Test Match Special row English cricket governing body 'unlawful' in trying to freeze out sofa-based Test commentary team An odd couple Guerilla Cricket on Twitter Nigel Walker on Twitter WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
We are told these days that athletes are “brands”. Digital and social media has given them unprecedented tools of direct communication. So does that mean you can just find your audience, tell your story, engage your followers and then sponsorship dollars will roll in? Ehsen Shah , MD of B Engaged , is guiding some major footballers through this particular opportunity/problem. What they have to do, how they have to act, who they have to listen to and how they react to ‘haters’ or tough times on the pitch? Topics breakdown 1.48 Ehsen Shah introduces himself 2.07 The principles he applies to building a player’s brand 2.45 Handling different personalities like Mesut Ozil v Hector Bellerin 3.30 The background to B Engaged 4.34 How important is a player’s social media game? 5.30 Why even Cristiano Ronaldo needs social media skills 6.01 Coping with non-believers in sports social media 8.30 How the conversations with agents have changed 9.40 How Gareth Bale got ahead of the game 11.08 What analytics are sought by brands 13.02 The org chart of B Engaged 14.45 Why a commission approach leads to bad deals 16.02 How you contact a brand about sponsoring a player 17.37 Fitting a player with a brand. Taking the conversation beyond an email 18.52 The best players partnership he has done - Bang & Olufsen 21.19 The timescale for the deal 22.20 The ROI. Driving from social media to the purchase point 23.19 Helping players cope with hater on social media 25.01 Posting for players v players posting themselves 28.04 Why Instagram is taking over in players’ minds. And why they ignore Twitter 30.45 The Andre Santos example 31.15 How the posting by players has changed because “no-one cares about the truth”. Threats to their family 33.10 Fans, the media and the changing nature of the sporting narrative 34.26 Coping with “focusing on football” and not going out 36:16 Filtering out the signal from the noise. Breaking down the sentiment analysis 37.32 Whether players will become competitive to brands and so should they share content? 40.20 Dealing with a club’s communications staff. What those conversations entail. 43.17 The future for player’s social media and marketing. What content will be produced? Netflix, Amazon etc 46.15 The platforms. Their strength and the problems of fitting in Snapchat 48.41 Where B Engaged might go and the countries they will develop into. Offline v Online opportunities. WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
In late 2017, Inter Milan announced a major innovation in their content capabilities. The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for digital age. The topics are listed below. Please click here to contact me about consulting, writing or speaking. And of course feedback on this episode. Topics 1.30: Giuliano Giorgetti's background and current responsibilities at Inter 2.40: Why moving from AC Milan to Inter was a "rock'n'roll" choice 4.10: What is Inter's Media House and why is it so innovative? 6.32: The importance of speed and quality v quantity. The issue of being an "internal agency" 9.10: Giuliano's staff and his responsibilities 10.52: Inter's plans for VR and AR 14.02: The central role of Inter's app within CRM and data 16.45: The level of access and how they use it 19.04: Why changing a culture is a "tiring opportunity" 23:30: The internationalisation of Internazionale 24.42: The specific plan in China 26.04: Why Inter TV is the spearhead for moving into Asia 27.07: Where should content be created? - In Milan or in-market 28.09: Selling the city of Milan 29.15: Using history to attract future fans 31.58: Is Italian football on the rise again? 35.17: The short-term v long-term plan 36.04: The importance of success on the pitch 37.01: The business of relationships Examples of content created by Inter's Media House WANT TO HEAR, SEE, READ MORE... 📝 Check out my blog, here 🎙 Listen to my other podcast: Football Indonesia here 📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social: Twitter , Instagram , Facebook , YouTube…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Mario Leo: Football club social media, what we learnt in 2017 1:05:57
1:05:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:05:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요Mario Leo is one of the best analysts in sports digital and social media. His company, Result Sports , works with many of the biggest football clubs in the world crunching crucial numbers and much more. I went to visit him near Frankfurt to discuss the trends he noticed in social media among football clubs in 2017 and what we can expect in 2018. We discussed: 4:02: The changing balance between Facebook, Twitter and Instagram among major football clubs. And what it means? 8:43 Why Twitter growth is very different to Facebook 10:19 Instagram v Facebook in reach and engagement 12:00 Does Instagram's super engagement break some well-worn rules? 13:25 Making use of the numbers correctly. Harvesting data is easy, getting the right data and understanding it is harder 14:50 Do the stats prove Instagram Stories is killing off Snapchat? 18:35 The problem of Snapchat’s ‘sameness’ and Instagram 60-second video limits 20:58 The sudden loss of Facebook followers by major football clubs (and why it is a good thing). And why “Facebook should be seen as a highlights channel” 24:57 Are we in an era of mandatory pay for reach? 26:10 Reach v Engaged Users. We know the latter is this most important metric but reach stats still have value at one level 29:40 The trick you need to pull off - talking to many but treating fans as individuals 30:40 The potential of clubs charging players for content 31:20 Are players more sexy than they have ever been compared to clubs and leagues? 32:35 How Neymar has turned Ligue 1 into a globally relevant league in digital terms 35:00 Is digital now the measure of a league’s relevance? 37:25 Why football clubs need to change their internal structure. Why La Liga’s recent approach 40:10 The one continent that almost no clubs seems to target. But the one team taking an interest 41:38 Who is doing it right among the top clubs and who is getting the biggest 'bang for their buck' lower down 43:58 What about the middle-ranking clubs? Who is getting most ‘bang for their buck’? 45:50 How to plan your digital growth with strategic goals. The ‘lost’ digital opportunity of quick trips abroad 49:50 The changing nature of digital support with fans overseas 51:03 Why older fans can’t be turned and seven to eight-year-olds is the sweet spot 52:14 Rules of thumbs that Mario uses to interpret his statistics 53:30 The overlapping stats, Facebook v YouTube views, the downside of Twitter analytics 58:40 Why he regards Amazon as a social network 59:45 The three stages of football club development in social media - adoption 2006-11, optimization 2011-15, differentiation 2015- 61:00 Predictions for 2018 OTHER LINKS Twitter competitions: TweetBinder This graph shows the drop in Facebook following among Premier League clubs in November…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 David Alexander: Lessons in handling crisis communications in sport - 2017 1:01:03
1:01:03 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:01:03
나중에 재생 나중에 재생 리스트 좋아요 좋아요In any modern sports organisation, the digital/content/social media teams need to understand the communications team, and vice versa. But often they fail to work cohesively and end up in different silos. That is why I spoke to David Alexander , the founder of Calacus , an independent sports PR consultancy. They help organisations and individuals to tell their stories across the world. They specialize in crisis communications in sports. We discussed: 1:50 David Alexander introduces himself and his work with Calacus 2:39 Handling the Sharapova case 8:12 Why Sharapova’s communications strategy was a relative success 9:43 The importance of ‘getting in front’ of the story 12:20 How do you choose what to respond to? 14:00 The concept of a dark site 15:26 The issues surrounding Bradley Wiggins/Team Sky case 21:33 What they could have done differently? 23:00 Russia and the IOC, another doping issue 26:09 How do clean athletes manage their communications in this case? 29:16 How to drill athletes in their messaging 30:48 Is there a need for differing approaches for differing sports? 34:17 Does media training make athletes boring? 36:22 Why the Rooney saga proves “we live in a world where nothing can hushed up” 40:35 When the public tries to catch out an athlete 43:56 The importance of maintaining a dialogue with the public at all times 46:36 Communications issues surrounding the Premier League rights deal in 2018 50:09 Coping with the money problem when it is has helped the Premier League become the richest football League in the world 52:46 The reputational issues surrounding the World Cup in Russia 57:43 The future of sports communications - right-holders, clubs and athletes taking control of their story and content * David Alexander has worked in the media since the early 1990s for local and national newspapers, broadcasters including the BBC, magazines and a spell in Italy for Reuters news agency. He has worked for a wide range of sports clients around the world and is a CIPR Chartered Practitioner, the highest individual qualification in UK public relations.…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Tony Jeffries: From reluctant child boxer on a Sunderland council estate to LA gym owner (via an Olympic medal) 39:12
39:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요39:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tony Jeffries never took boxing that seriously until he won an English schoolboys title. Soon he was captaining his country at amateur level and winning a bronze medal at the 2008 Olympic games. Unfortunately, hand injuries curtailed his pro career but he moved the US and set up a new business in boxing gyms. Now he is expanding his empire, training boxing coaches and developing his own Box'N'Burn podcast in which discusses all aspect of self-improvement. So many diverse names crop up in this podcast - Mickey Rourke, Gary Vaynerchuk, Roy Jones Jr, Ronda Rousey, Chris Hemsworth. But the key message running through it is the power of positivity. Links Box'N'Burn gyms Box'N'Life podcast Andy Scott's Life as a Pro Tony Jeffries personal website Tony's pro record on BoxRec…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Marcelo Balboa in his playing days for the USMNT This is the first episode in our series charting the path of professionals athletes from their childhood to their debut. We call it “Back Streets to Pro”. Marcelo Balboa is a pioneer of US soccer. The goal-scoring centre-back represented his country in two World Cups and was the first player to earn 100 caps for the Stars and Stripes His father was a professional player in Argentina and made the game a major part of Marcelo’s childhood. He worked his way through the tough semi-pro leagues in the early 1980s, played in Mexico and would join Colorado Rapids when the MLS started in 1996. But how did those formative years shape his later career? Links and notes Marcelo Balboa's career highlights at Colorado Rapids, including a bicycle kick that was MLS Goal of the Year in 2000 Marcelo Balboa on Twitter How Marcelo Balboa became the first offensive defender in USMNT history…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
1 Chatri Sitoydtong - building Asia's first multi-million dollar sports franchise 39:12
39:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요39:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요Chatri Sityodtong, right, has built one of the fastest growing sports franchises in the world. Chatri Sityodtong is CEO, chairman and founder of ONE Championship, the martial arts competition based in Asia. The event has enjoyed incredible growth since it started in 2011 but, as Chatri points out, its success will be based on Asian values. His aim is to make ONE Championship the first multi-billion dollar sports franchise from that Continent. This is not MMA, not UFC and a character like Conor McGregor would not be welcome. Take a listen to find out why. Links OneChampionship Chatri Sityodtong's backstory Chatri Sityodtong talking at TEDxSingapore Aung La N Sang, the Burmese python…
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media와 비슷한 콘텐츠
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The Influence Factor by The Influencer Marketing Factory
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