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MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media와 비슷한 콘텐츠
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Mario Leo: Sportsbiz, digital, the need of New Year resolution
Manage episode 281319311 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94 에피소드
공유
Manage episode 281319311 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94 에피소드
All episodes
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media와 비슷한 콘텐츠
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
…
continue reading
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