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MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Claire Nelson: Scottish netball and creating the ultimate female spectator sport

49:14
 
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Manage episode 326477775 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women and girls.

Claire Nelson is CEO of Netball Scotland and the Strathclyde Sirens. Her focus is to capitalise on this advantage and carve out a unique niche for the sport north of the border. In this podcast, we discuss the key areas in which she is concentrating - sponsors, player development, marketing, messaging, media deals and, of course, content.

TOPICS

The overall landscape of netball

Adapting netball's story and building a sport and lifestyle brand

Working against established cultural habits

Why women's sport is "not a nice-to-have but makes economic sense"

How the storytelling focus changes for a 'female sport'

The untapped audience of women

The differences in the female fan - different message, spending patterns and the 'guilt factor'

Not limiting their vision to competition and 'bums on seats'. "There's sportainment and lifestyle"

The Fast Fives concept

Creating player pathways

Comparisons with women's football. "The men's game has decided to invest more into the women's game"

Moving to the Women's Super League from the 'amateurish' of environment leisure centres and into arenas

The influence of the Commonwealth Games this summer

The one thing netball most needs

  continue reading

94 에피소드

Artwork
icon공유
 
Manage episode 326477775 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women and girls.

Claire Nelson is CEO of Netball Scotland and the Strathclyde Sirens. Her focus is to capitalise on this advantage and carve out a unique niche for the sport north of the border. In this podcast, we discuss the key areas in which she is concentrating - sponsors, player development, marketing, messaging, media deals and, of course, content.

TOPICS

The overall landscape of netball

Adapting netball's story and building a sport and lifestyle brand

Working against established cultural habits

Why women's sport is "not a nice-to-have but makes economic sense"

How the storytelling focus changes for a 'female sport'

The untapped audience of women

The differences in the female fan - different message, spending patterns and the 'guilt factor'

Not limiting their vision to competition and 'bums on seats'. "There's sportainment and lifestyle"

The Fast Fives concept

Creating player pathways

Comparisons with women's football. "The men's game has decided to invest more into the women's game"

Moving to the Women's Super League from the 'amateurish' of environment leisure centres and into arenas

The influence of the Commonwealth Games this summer

The one thing netball most needs

  continue reading

94 에피소드

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