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MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ricardo Fort: Sports Sponsorship 101

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Manage episode 329855233 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ricardo Fort has led the sponsorship strategy for brands at World Cups and Olympics.

After a long, successful career with the likes of Coca-Cola and Visa, he has set up his own consulting firm. In this podcast, Ricardo gives straight answers to key questions in sports sponsorship and outlines how content fits in. This is a sophisticated 101 for anyone interested in working in the commercial department at a major sports organisation.

Is sponsorship just about "hanging out with the cool kids"

Does there always have to be a positive financial return?

"The brands want to be relevant, most brands are irrelevant in the lives of people"

Are brand sponsorship decisions emotional?

The best sports sponsorship deal he did at Coca-Cola - The case study of the FIFA World Cup trophy tour

Measurable and immeasurable benefits

What are the Key KPIs and the less important metrics for sponsors?

How can brands be sure about the impact of a sponsorship?

Sponsoring a tournament or event as opposed to a team. What are the differences?

Moving from badging and advertisement to 'clever content'

The value of creating a content strategy that stands out

The comparison between NFL and European football in accommodating sponsors

In NFL, the owner gets the trophy before the players - what does that tell us?

Why the fans police any over-commercialisation in Europe

"All sponsors say they want data, but very few know what to do it."

How can you make a partnership scandal-proof?

How to do your due diligence and protect against future problems

The fans' voice in sponsorship

Sponsorship in gaming and the Alex Hunter deal

  continue reading

94 에피소드

Artwork
icon공유
 
Manage episode 329855233 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ricardo Fort has led the sponsorship strategy for brands at World Cups and Olympics.

After a long, successful career with the likes of Coca-Cola and Visa, he has set up his own consulting firm. In this podcast, Ricardo gives straight answers to key questions in sports sponsorship and outlines how content fits in. This is a sophisticated 101 for anyone interested in working in the commercial department at a major sports organisation.

Is sponsorship just about "hanging out with the cool kids"

Does there always have to be a positive financial return?

"The brands want to be relevant, most brands are irrelevant in the lives of people"

Are brand sponsorship decisions emotional?

The best sports sponsorship deal he did at Coca-Cola - The case study of the FIFA World Cup trophy tour

Measurable and immeasurable benefits

What are the Key KPIs and the less important metrics for sponsors?

How can brands be sure about the impact of a sponsorship?

Sponsoring a tournament or event as opposed to a team. What are the differences?

Moving from badging and advertisement to 'clever content'

The value of creating a content strategy that stands out

The comparison between NFL and European football in accommodating sponsors

In NFL, the owner gets the trophy before the players - what does that tell us?

Why the fans police any over-commercialisation in Europe

"All sponsors say they want data, but very few know what to do it."

How can you make a partnership scandal-proof?

How to do your due diligence and protect against future problems

The fans' voice in sponsorship

Sponsorship in gaming and the Alex Hunter deal

  continue reading

94 에피소드

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