Artwork

MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Alison Kervin: Sports Writing, the Mail and the female pioneer

51:40
 
공유
 

Manage episode 299613211 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too.

If she was editing this piece, undoubtedly 'the line' would centre on her gender-based breakthroughs. After all, that is why she was awarded an OBE. But Kervin's spell at the Mail has coincided with huge disruption in the newspaper industry, sparked by digital transformation. She reveals the skills and knowledge she has had to acquire for the 'new' media age and the core abilities every storyteller still requires.

TOPICS

Writing a sports reporting book back in the 1990s

What has changed and not changed in sport reporting

The skill of a sports writer. Does it garner respect?

The feature writer's evolution. What worked and what did not for her.

Coping with the management of athletes in modern sport

What qualities meant it was she who made the key breakthroughs as a female sports journalist

Did the door slam behind her?

Is the lack of female sports journalists down to confidence?

The growth of digital in newspapers since she took over at the Mail on Sunday sports editor in 2013

Concerns of speed being much more important than quality in the digital age

The problem of SEO-based 'churnalism' driven by clicks

The shortening of feedback loops

The difficulty of shareability

How does Alison measure the success of female sports journalism these days?

Writing novels under the pen name of Bernice Bloom - mimicking the box-set mentality

Starting a media agency - knowing what a journalist would want

* This episode of Sports Content Strategy is brought to you by the Digital Marketing & Analytics for Sports Professionals - Your road to digital excellence in sports. Online course starts August 31

  continue reading

94 에피소드

Artwork
icon공유
 
Manage episode 299613211 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too.

If she was editing this piece, undoubtedly 'the line' would centre on her gender-based breakthroughs. After all, that is why she was awarded an OBE. But Kervin's spell at the Mail has coincided with huge disruption in the newspaper industry, sparked by digital transformation. She reveals the skills and knowledge she has had to acquire for the 'new' media age and the core abilities every storyteller still requires.

TOPICS

Writing a sports reporting book back in the 1990s

What has changed and not changed in sport reporting

The skill of a sports writer. Does it garner respect?

The feature writer's evolution. What worked and what did not for her.

Coping with the management of athletes in modern sport

What qualities meant it was she who made the key breakthroughs as a female sports journalist

Did the door slam behind her?

Is the lack of female sports journalists down to confidence?

The growth of digital in newspapers since she took over at the Mail on Sunday sports editor in 2013

Concerns of speed being much more important than quality in the digital age

The problem of SEO-based 'churnalism' driven by clicks

The shortening of feedback loops

The difficulty of shareability

How does Alison measure the success of female sports journalism these days?

Writing novels under the pen name of Bernice Bloom - mimicking the box-set mentality

Starting a media agency - knowing what a journalist would want

* This episode of Sports Content Strategy is brought to you by the Digital Marketing & Analytics for Sports Professionals - Your road to digital excellence in sports. Online course starts August 31

  continue reading

94 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드