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MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ken Lambert: Vissel Kobe communications, stars and digital

55:23
 
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Manage episode 285486918 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How he ended up in the J.League and Vissel Kobe

The international development role at FC Koln

The difference in communications requirements between Germany and Japan

The need to actively pitch stories in the J.League

The dominance of newspapers in the sports media market in Japan

The media requirements in the J.League and the organisation of the communications/media department at Vissel

How Vissel Kobe handled the signing of Andreas Iniesta

The strategy that links with parent company Rakuten

Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTube

The international players’ influence on the club’s social media growth

How they use Viber internally and externally

The J.League’s plan to become the leading league in Asia

The influence of the DAZN deal on J.League clubs

Vissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection

Covid’s effects on the J.League as a whole
Lukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causes

Why the respectful approach of the media comes from the culture in the country

Where does the J.League need to strengthen in the next five years?

  continue reading

94 에피소드

Artwork
icon공유
 
Manage episode 285486918 series 1924107
MrRichardClarke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MrRichardClarke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How he ended up in the J.League and Vissel Kobe

The international development role at FC Koln

The difference in communications requirements between Germany and Japan

The need to actively pitch stories in the J.League

The dominance of newspapers in the sports media market in Japan

The media requirements in the J.League and the organisation of the communications/media department at Vissel

How Vissel Kobe handled the signing of Andreas Iniesta

The strategy that links with parent company Rakuten

Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTube

The international players’ influence on the club’s social media growth

How they use Viber internally and externally

The J.League’s plan to become the leading league in Asia

The influence of the DAZN deal on J.League clubs

Vissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection

Covid’s effects on the J.League as a whole
Lukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causes

Why the respectful approach of the media comes from the culture in the country

Where does the J.League need to strengthen in the next five years?

  continue reading

94 에피소드

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