최고 Content With Media 팟캐스트 (2024)

1
How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

5d ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

1
What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

5d ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

1
My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

5d ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

1
Welcome to Stop the Scroll! A Social Media podcast 1:02

10d ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

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David Tossell: How one-day cricket changed the game

9M ago

—

In 2023, one-day cricket enjoyed its 60th birthday. David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since. These days, the 50-over game is under an existential threat due to the rise of T20. Ca…

1
Ricardo Fort: Sports Sponsorship 101 1:02:05

2y ago1:02:05

1:02:05

Ricardo Fort has led the sponsorship strategy for brands at World Cups and Olympics. After a long, successful career with the likes of Coca-Cola and Visa, he has set up his own consulting firm. In this podcast, Ricardo gives straight answers to key questions in sports sponsorship and outlines how content fits in. This is a sophisticated 101 for any…

1
Alex Phillips - The most influential football administrator you' ve never heard of 1:02:45

2y ago1:02:45

1:02:45

Alex Phillips does not look or sound like a revolutionary but his ideas could shake up football. He spent 15 years at Uefa, including a couple as Head of Compliance and Governance. He was seconded to the Asian Football Confederation for three years and now leads the World Football Remission Fund, a FIFA body administrating how money "stolen from th…

1
Claire Nelson: Scottish netball and creating the ultimate female spectator sport 49:14

2y ago49:14

49:14

The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women …

1
Tom Dunmore: Launching Major League Cricket 56:32

2y ago56:32

56:32

For the past two decades, cricket has been trying to cross new boundaries. Previously, its global footprint mirrored its past as the game of the British Empire but, in recent years, countries like the Netherlands, Namibia and Afghanistan have risen to prominence In the next 10 years, the game will try to cross its biggest and most important new fro…

1
Brian Jacks: Olympian, Superstar and maybe... UFC coach 43:21

2y ago43:21

43:21

Brian Jacks was a household in the UK in the 1980s. The pinnacle of the judo player’s sporting success came when he won a bronze medal at the Munich Olympics in 1972. But a few years later he would become much more famous as the UK and European champion in Superstars, a popular television programme that saw the best athletes of the day compete in e…

1
Grant Russell: Find a unique story, stick to the story, live the story 1:11:40

2+ y ago1:11:40

1:11:40

Motherwell FC have lifted only one trophy in the past 30 years. However, off the pitch, they beat off competition from Manchester United, Everton and Leicester to win the Best Digital/Social Media category at the Football Business Awards this year. Grant Russell is the club’s Head of Brand, Digital and Communications. In this episode, he talks abou…

1
Ed Warner: How to run a modern sport 1:03:50

2+ y ago1:03:50

1:03:50

Ed Warner has something to say. After a decade as chair of UK Athletics (including the 2017 World Championships in London) and a few years in his current role with GB Wheelchair rugby, he is well-placed to comment on the stresses and strains of running a modern sport. Warner wrote a book, Sports Inc, on the subject a few years ago and has just star…

1
George Crabb: How to create the perfect sports app 1:00:11

2+ y ago1:00:11

1:00:11

Given its increasingly strategic importance within sports business, it is surprising how many rights-holders produce sub-standard apps. To try and solve this issue, I spoke to George Crabb, Managing Director at The Other Media. This well-established digital agency have a rich history in working with rights-holders to create mobile applications of t…

1
Vijhay Vick: Content strategy for teams who win the league every year 53:16

2+ y ago53:16

53:16

It is the content strategy problem we would all like to have. How do you create a story about a team that has won the league seven seasons in a row (and an eighth is expected to follow soon)? Johor Darul Ta'zim (or JDT) are a team on a mission. They were re-formed in 2013 with a new nickname, the Southern Tigers, under the guidance of the Crown Pri…

1
Alison Kervin: Sports Writing, the Mail and the female pioneer 51:40

2+ y ago51:40

51:40

Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too. If she was editing…

1
Dan Weston: Poker, data analysis and decision-making in cricket 1:09:43

3y ago1:09:43

1:09:43

The use of data in the analysis of sporting performance is well-known but not yet universally employed. Many teams say they are going all ‘Moneyball’ but few truly follow it through. Often, decision-making is still emotional, made without evidence and based on the eye rather than the numbers. Poker has become viewed as a Petri-dish for strategic th…

1
Sarim Akhtar: Life as a sports meme 44:01

3y ago44:01

44:01

Sarim Akhtar's face has become synonymous with anger but he is actually a very happy chap. However, when the television cameras momentarily caught his expression at a cricket match two years ago, the Pakistan fan was furious after his team had dropped a catch. Within hours, the anonymous meme-makers had pounced on the picture and spread it around s…

1
David Kilpatrick: What's the future of the New York Cosmos 1:11:06

3y ago1:11:06

1:11:06

[Click out all the content from MrRichardClarke here] Contrary to popular belief, the New York Cosmos are still alive. Gone are the glitter-strewn days of the late 1970s when Pele played on the pitch, Mick Jagger watched from the packed stands and then, afterwards, they partied together at Studio 54. The old North American Soccer League soon crumbl…

1
Rob Moody: Why YouTube’s best cricket channel makes no money and has no future 1:10:42

3y ago1:10:42

1:10:42

Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny. If you are a cricket fan with access to the internet, it is highly likely you have seen one of his videos. Robelinda2 is the ‘go to’ channel for the rare, unusual or controversial moments in the…

1
Johan Junker: Content Strategy, the cookie apocalypse and other dist 1:10:01

3y ago1:10:01

1:10:01

Content strategy, the cookie apocalypse and other disasters Like a great drummer, a sports content strategy should be tight and consistent but happy to improvise when required. Many content leaders have been caught out by changes in Facebook's algorithms over the years and, in recent months, Google and Apple have introduced fundamental alterations …

1
Fiona Green: CRM in sport 55:11

3y ago55:11

55:11

TOPICS What has changed in the last three years? The first book coincided with the introduction of GDPR? Looking back how has that rolled out? The differing approaches of sports organisations to GDPR, particularly Manchester United Why you should never take anyone out of your database? The importance of the win-back plan What has developed over the…

1
Ben Wells: Sport, digital and the re-emergence after Covid-19 43:41

3y ago43:41

43:41

TOPICS Why digital is the second industrial revolution Why control of the customer relationship is crucial The battleground that has been lost to the social media companies by sports Putting 'goodwill on the balance sheet' The role content plays in your strategy The current sports commercial model - ad-hoc and unstrategic "Sponsorship will become c…

1
Karan Tejwani: How Red Bull created a football group 52:02

3y ago52:02

52:02

The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France. The Red Bull group has be…

1
Ken Lambert: Vissel Kobe communications, stars and digital 55:23

3y ago55:23

55:23

How he ended up in the J.League and Vissel Kobe The international development role at FC Koln The difference in communications requirements between Germany and Japan The need to actively pitch stories in the J.League The dominance of newspapers in the sports media market in Japan The media requirements in the J.League and the organisation of the co…

1
Roddy McDougall: Is there life left in British speedway? 1:03:24

3y ago1:03:24

1:03:24

The two golden eras of British speedway - immediately post-war and 60/70s How Wembley drew more than 1m speedway spectators in 1956 The downward spiral since the 1980s - from over 90,000 watching Bruce Penhall at Wembley in 1982 to just over 1,000 at top-flight meets The origin story of speedway. High Beech in 1928 The World of Sport days and the s…

1
Mario Leo: Sportsbiz, digital, the need of New Year resolution 1:29:33

3+ y ago1:29:33

1:29:33

Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back" The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors What activities created by the Covid crisis will persist after the virus is beaten Getting by giving - the authenticity of the Marcus Rashford story The way cl…

1
Rich Luker: How to foresee the future of sports fans 1:24:34

3+ y ago1:24:34

1:24:34

TOPICS "In 1988 there was absolutely no systematic research on sports fans in the US" Why sport fandom was linked with the economy and wealth until 2010 "If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14." The problems of seasonality, looking only at one sport, studyi…

1
Grant Wahl: Covering soccer in the USA 59:18

3+ y ago59:18

59:18

TOPICS After 24 years as a soccer journalist in the US, does Grant feel like a pioneer? Convincing editors to cover soccer in the US The importance of the World Cup 2010 'breaking through' in the US His book on David Beckham’s time at the LA Galaxy and becoming the first soccer title to reach the NYT Bestseller’s list His writing course at Princeto…

1
Andrew Ryan: Running FIBA Media 51:59

3+ y ago51:59

51:59

TOPICS Reflections on the FIBA World Cup and how content led their growth strategy The breadth of FIBA events throughout the year Publishing 2000 games on their YouTube channel each year The organisation of the content team Defining the content strategy of FIBA media Closing the gap between media teams and broadcast partners Working with influencer…

1
7 Steps to a Profitable Digital and Social Media Marketing Plan 26:57

3+ y ago26:57

26:57

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your …

1
Top 3 Reasons Businesses Fail with Digital Marketing and Social Media 15:29

3+ y ago15:29

15:29

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power pa…

1
Personal Branding: 5 Pillars to Build a Brand of Authority and Influence 32:48

3+ y ago32:48

32:48

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Lea…

1
15 Ways to Research and Know Your Target Customer for More Leads and Sales 34:06

3+ y ago34:06

34:06

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more! Understanding your target…

1
Barrie Tomlinson: The Content Strategy of Roy of the Rovers 57:15

3+ y ago57:15

57:15

TOPICS A crucial technological change in the printing process, allowing better pictures The editing system he learnt and employed throughout his career "I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics"" Changing Tiger to an all-sports comic and increasing the features The big picture policy Getting th…

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Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer 30:47

3+ y ago30:47

30:47

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traff…

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Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today 26:24

3+ y ago26:24

26:24

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today! Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition! Dig in with Pam Moore of Marketing Nutz to learn h…

1
Chris Millard: The Barmy Army Story 58:48

3+ y ago58:48

58:48

TOPICS The original story of the Barmy Army The tour of Australia in 1994/95 The culture of positivity and the notion of self-policing Hoggy’s Rules - the code of conduct The streaker in Sri Lanka The Barmy Army trumpeter and 'Barmy's got Talent' The entertainment and atmosphere - how much is organic? The tour business side of the Barmy Army “We ar…

1
Personal Branding and Politics - Building Your Brand in a Political Minefield 28:37

3+ y ago28:37

28:37

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, w…

1
LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness 35:09

3+ y ago35:09

35:09

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 c…

1
Chester King: The role of the British Esports Association 1:03:29

3+ y ago1:03:29

1:03:29

TOPICS Definitions of esports and gaming The rule of the British Esports Association - "We're a national body not a governing body" The medal event at the Rio Olympics, helped by the UK Government Why the IOC wants every sport to have a "gaming strategy" The role of the game FIFA in the spread of football in the US Passive media v active and social…

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Digital Marketing Conversion Funnels How to Get More Leads and Sales on Autopilot 36:17

3+ y ago36:17

36:17

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the…

1
Get Your Social Media Digital Marketing Plan Approved 22:07

3+ y ago22:07

22:07

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your b…

1
Achint Gupta: Kolkata Knight Riders, IPL and content strategy 1:02:31

3+ y ago1:02:31

1:02:31

TOPICS Putting IPL and Indian cricket in a global context The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’ How cricket start competing with entertainment such as soap opera How the Knight Riders have developed their fans’ story - the power of brand The early years without success and the subsequent change in CE…

1
Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan 12:42

3+ y ago12:42

12:42

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan. Free Guide: How to Get Your Social Media and Digital Marketing Plan and B…

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Facebook Advertising 5 Things You Must Know Before Paying for ANY Social Media Paid Ad 15:36

3+ y ago15:36

15:36

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform. Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business. FREE Buyer Persona Worksheet FREE Content Calendar Template 5- Day Buyer Persona Bo…

1
Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis 18:47

3+ y ago18:47

18:47

Learn the 5 shifts marketers must make during time of crisis. Resources mentioned: FREE eBook: How to Get Your Budget Approved 5 Day Buyer Persona Bootcamp FREE Buyer Persona Worksheets FREE Content Calendar Template

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LinkedIn Marketing Power Tips to Ignite Your Business and Brand 39:32

3+ y ago39:32

39:32

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurt…

1
Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers 35:10

3+ y ago35:10

35:10

Pam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers. Download the free ebook with all 20 questions: https://pam.online/content20 Join Pam's 5-Day Buyer Persona Bootcamp: https://themar…

1
Thomas Lintz: The story of Transfermarkt 49:23

3+ y ago49:23

49:23

TOPICS What is Transfermarkt The importance of crowdsourced data Why did Transfermarkt prosper when similar sites did not Connecting the data geeks via community The business v community service The business model How Transfermarkt recruit their researchers How Transfermarkt calculate their player values The importance of adding marketing value for…

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Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories 47:31

4y ago47:31

47:31

TOPICS What was the state of the OTT pre-Covid-19? The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing Becoming the Belgian League’s domestic broadcaster - and why its a game-changer How does the OTT product differing in different markets? - the importance of localisation The stability of the stream …

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