What Separates Good Subscriptions From Great Ones Subscription Radio podcast

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Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Exile

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Episode 10: From Refugee to Radical 44:09

2 years 전44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

Subscription Radio « »
What Separates Good Subscriptions From Great Ones

2년 전 49:44

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Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Andriy Rudnyk, founder of Good Subscription Agency, has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do instead.

Topics

Understanding your business before deciding
What are your jobs to be done?
See yourself as a software company
What "The Membership Economy" teaches us
Why consumers love subscriptions
Create a better CX without canceling
Experiment with prepayment
Three pillars of The Membership Economy
Subscriptions: tried-and-true

Show Links

Check out Good Subscription Agency
Follow Andriy Rudnyk on LinkedIn
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

… continue reading

37 에피소드

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands

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What Separates Good Subscriptions From Great Ones

Subscription Radio

published 2년 전

공유

MP3•에피소드 홈

Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Andriy Rudnyk, founder of Good Subscription Agency, has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do instead.

Topics

Understanding your business before deciding
What are your jobs to be done?
See yourself as a software company
What "The Membership Economy" teaches us
Why consumers love subscriptions
Create a better CX without canceling
Experiment with prepayment
Three pillars of The Membership Economy
Subscriptions: tried-and-true

Show Links

Check out Good Subscription Agency
Follow Andriy Rudnyk on LinkedIn
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

… continue reading

37 에피소드

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands

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Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes 1:03:10

1 year 전1:03:10

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1:03:10

Meet Matthew Barnes. He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business. His key insight? Focus on lifetime revenue, not just new subscribers. Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out. Eventually, churn caps growth. So get new customers while minimizing churn. In this episode, Matthew reveals marketing strategies that thrive. And why others flop. Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks. Matthew's insights will shake up your thinking. And show how to spark growth.…

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The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman 31:36

2 years 전31:36

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31:36

Mikko Rekola is the Chief Evangelist of Woolman , a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M. In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies. Topics How AI is Changing DTC Brand Conversions and Discoverability The Future of DTC Brands and eCommerce Market Trends The Future of eCommerce and AI-powered Personalization Exploring AI Uses in eCommerce and Content Creation Incorporating AI in Subscription Strategies for eCommerce Leveraging AI for Workflow Optimization and Text Analysis Discussing Microsoft Clarity and Its Benefits for eCommerce The Evolution of DTC Brands and Paid Memberships in a Post-COVID World Mikko's "Big Ask" The Use of Customer Data in eCommerce Links & Mentions Shopify Shop App Lucky Orange Hotjar Microsoft Clarity Pod Squeeze Word Tune Ellis Connect with Mikko Connect with Mikko Rekola on LinkedIn or Twitter Check out Woolman Connect with Ben Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

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Cracking the Code: Effective Strategies for Facebook Advertising 48:49

2 years 전48:49

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48:49

Charles Tichenor , founder of Disrupter School and a partner at Underoutfit Inc , a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape. In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising. Topics Debunking common mistakes in digital marketing, specifically in Facebook advertising Shifting focus from short-term gains to long-term cashflow sustainability Embracing change and evolving strategies in response to technology and marketplace dynamics Recognizing the limitations of advertising strategies and evaluating campaign effectiveness Rethinking ad testing and metrics for a more thoughtful and data-driven approach Insights on effective Facebook advertising strategies, including budget consolidation and user-centric approach Links & Mentions Dylan Ander at SplitTesting.com Sarah Levinger Raoul van Heerden at eCom Ads Dara Denney on YouTube Connect with Charles Connect with Charles Tichenor on LinkedIn , Twitter , Instagram , TikTok , or Facebook Group Subscribe: YouTube , iTunes , Spotify Check out Disrupter School Connect with Ben Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

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Living Life as an Unconventional Entrepreneur: How Eric Gower Built a Unique Subscription Experience 39:42

2 years 전39:42

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39:42

Eric Gower , founder of Breakaway Matcha , is an unconventional entrepreneur & CEO. In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life. Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences. Topics 02:17 - Creating Breakaway Matcha 05:20 - Pause Your Life 07:55 - Do Things That Don’t Scale 10:30 - Don’t Advertise 13:02 - How to Deal With Varying Levels of Subscriptions 15:38 - Adjust According to Customer’s Needs 23:53 - Be Content with Good Enough 27:18 - Learn From Other Subscriptions 30:39 - Toe the Line of Communication 33:22 - Give Customers Better Value 39:51 - Automation in Today’s World 42:31 - Blend Ambition with Contentedness Links & Mentions Connect with Eric Gower on LinkedIn or Twitter Check out Breakaway Matcha Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

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Hacking Anxiety: Inside My Ketamine Therapy Subscription 24:19

2 years 전24:19

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24:19

Ben has struggled with anxiety for his entire life. He's tried everything from therapy to, prescription medication, to mindfulness, none of which totally relieved his anxiety. Recently, Ben explored alternative options and decided to try ketamine therapy. This consists of a series of sessions where the patient is injected with ketamine, goes on a psychedelic "trip" and then talks through it with a therapist. Ketamine therapy isn't for everyone, but Ben found healing and emotional release. In this episode, Ben shares his experience, what he learned, and how he's implementing those insights in everyday life. Obligatory disclaimer : The following is a personal experience and not medical advice. For ketamine therapy or other treatments, consult a licensed medical professional. Topics Ben's background and reasons for trying Ketamine therapy What is Ketamine therapy Ben's experiences during the therapy sessions Insights and takeaways from the therapy Ben's struggles with writing The importance of emotional state and exercise Combining Ketamine Therapy with good habits A feedback loop is critical to growth Links & Mentions Podcast: The Story of a Brand podcast by Ramon Vela Field Trip (Ketamine clinic) Mind Bloom (DTC ketamine subscription service) " Ketamine: unlocking the shackles of judgment " by Paul DeJoe (co-founder of Mud\Wtr) Playlist from Ketamine sessions: ( Playlist #1 , Playlist #2 ) Power Writing course by Shaan CopyThat writing course by Sam Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

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Developing effective ad testing frameworks & the role of AI 34:10

2 years 전34:10

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34:10

Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure. Landon Shaw , the co-founder of SweatPants Agency , lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process. Key points covered: Getting the most statistical significance for individual variables Determining testing structure based on the spending preference Leveraging AI for efficiency and added value Show Links Check out SweatPants Agency Follow Landon Shaw on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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How to stand out in the ecommerce subscription market: Insider tips from Eric Carlson at SweatPants Agency 41:05

2 years 전41:05

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41:05

The average US household spends $200 on subscription services. Ecommerce businesses compete for their share of this figure. Eric Carlson , co-founder of SweatPants Agency , reveals his strategies to gain and keep customers, as well as layout techniques to stand out in the current populated market. Tune in to this episode to learn: The challenges of the ecommerce industry in 2023. How to improve the customer experience for subscription businesses. How to predict customers' needs. Strategies to combat churn rate. Show Links Check out SweatPants Agency Follow Eric Carlson on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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Quickfire Digital's Nathan Lomax on ecommerce agencies as a tool for Shopify brands 48:38

2 years 전48:38

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48:38

As a Shopify business scales and generates millions in revenue, it's easy to feel like things are running smoothly and that there's no need for change. But complacency can be a dangerous trap in the fast-moving world of ecommerce. To keep growing and thriving, Shopify brands need to evaluate their strategies. This is where a skilled ecommerce agency can help. Nathan Lomax of Quickfire Digital explores ways ecommerce agencies can help even the most successful Shopify brands continue to scale and meet their business goals. Key points covered: Why it's essential to focus on targeted metrics to help maximize CRO Refining website and app management to meet the needs of the users How to build stronger relationships with customers and partners for growth and profitability Meet Nathan Lomax Nathan Lomax is the director and co-founder of Quickfire Digital, an ecommerce web development agency. His journey starts at 18 years old, when he decided to start his first agency instead of pursuing higher education. He deferred his university admission for two years and dedicated his time to growing the business. Despite early success, Nathan recognized that his agency had room for growth. He understood the need to revamp his branding and assemble a competent team to support him in taking his business to the next level. In 2017, Nathan rebranded his agency to Quickfire Digital and partnered with two other co-founders to boost their ecommerce strategy, systems process, and finance. About Quickfire Digital Quickfire Digital is a top Shopify Plus ecommerce agency based in the UK that partners with Shopify and Shopify Plus brands to build strategies for growth. The agency was founded with the goal of helping clients maximize their potential, and prides itself on delivering tailored solutions that cater to each brand’s unique needs. Show Links Check out Quickfire Digital Follow Nathan Lomax on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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How To Know What Really Matters In Your DTC Company 43:25

2 years 전43:25

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43:25

When DTC brands zig, Daniel Toft zags. He’s built companies from both inside and outside of them. Now, he helps them grow in a more scalable way through advising. In this conversation, he shares lessons he’s learned from all of those experiences. Topics Many ways to do many things Find the real retention signal Growing AOVs for subscriptions It’s not about the numbers Different problems at different moments Lean into experimentation Enable insights from data Show Links Check out DTCo Follow Daniel Toft on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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Special Office Hours with Elizabeth Ng Glock 46:01

2 years 전46:01

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46:01

Not all heroes wear capes. Sometimes, they work in Operations. Without folks keeping the trains on track, the customer experience would crumble. In her time at Stryx , Elizabeth Ng Clock has seen this firsthand. In this conversation, we unpack timeless frameworks that anyone can integrate into their work. Topics Build the plane as you go Be intentional with spend One-way and two-way doors Start documenting processes yesterday Anyone can do a job well Who makes a good Operations Manager? Show Links Check out Stryx Follow Elizabeth Ng Glock on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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What Separates Good Subscriptions From Great Ones 49:44

2 years 전49:44

나중에 재생

나중에 재생

49:44

Andriy Rudnyk , founder of Good Subscription Agency , has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do instead. Topics Understanding your business before deciding What are your jobs to be done? See yourself as a software company What "The Membership Economy" teaches us Why consumers love subscriptions Create a better CX without canceling Experiment with prepayment Three pillars of The Membership Economy Subscriptions: tried-and-true Show Links Check out Good Subscription Agency Follow Andriy Rudnyk on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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How to Reduce Churn Through Your Subscription Strategy 38:21

2 years 전38:21

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38:21

Jack Rubin , Co-CEO at Purdy & Figg , knows how important strategy is to reducing churn. The top priority for every subscription-based company is keeping its customers. The lower your churn rate is, the higher your long-term gains will be. So, how do you convince subscribers to stick around? Jack turned his company’s churn rates upside down by changing his strategy around frequency and price. On this episode of Subscription Radio, Ben and Jack chat about his tips for reducing churn rate, which companies should (and shouldn’t) move to a subscription model, and what incentivizes customers to stick around. Show Topics Hold on to your customers Create a subscription that makes sense Offer customers the right experience Don’t annoy your customers Analyze CAC to LTV Give customers community Pay attention to social media Show Links Check out Purdy & Figg Connect with Jack Rubin on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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How to Work With Investors to grow your DTC Business 43:50

2 years 전43:50

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43:50

Rick Watson , ecommerce influencer and strategy consultant at RMW Commerce Consulting , has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model. Show Topics When are subscriptions more hassle than they're worth? Should your brand be subscription-only? Don’t trick people into commitments Not all subscriptions are created equal Do you need a subscription model? Find out what people excel at What does it take to fulfill a product? Value consistency and focus Show Links Check out RMW Commerce Consulting Connect with Rick Watson on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers 51:23

3 years 전51:23

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51:23

Matt Bahr , founder and CEO of Fairing , understands the importance of attribution. This is why he chose to focus his company Fairing, formerly EnquireLabs, on collecting data to help companies understand the attribution of their customers. The goal at Fairing is to bring speed and scale to survey data in an effort to help solve the issue of attribution. The company helps its clients design surveys that help them determine who their customers are, where they came from, and what will keep them coming back. On this episode of Subscription Radio, Ben and Matt discuss the importance of customer surveys, what questions to ask, and how to use those answers to your competitive advantage. Show Topics How Fairing helps solve attribution Get a competitive advantage Increase completion rate Let people classify themselves Find out where customers are coming from Create surveys with ease Let people come back to the questions Build a profile over time Understand your customers’ motivations Ask more than one question Show Links Check out Fairing Connect with Matt Bahr on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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Preserve Recurring Revenue: How to Keep Subscribers Coming Back for More 49:28

3 years 전49:28

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49:28

Subscriptions are your best source for recurring revenue. So, how do you keep customers from churning? The key is flexibility. Some people want their subscription to be as regular as clockwork, while others want to pause and pick up at their leisure. A flexible subscription model will help you keep both sides of your audience coming back for more. In this episode, Ben Fisher shares his experience as a serial entrepreneur, the importance of flexibility in subscriptions, and how convenience keeps customers happy. Show Topics Spend money to save time Focus on returning customers Let people pause Offer flexibility Create a unique experience Give perks to direct buyers Build a middle ground Create convenience for customers Maximize LTV Give customers a happy medium Show Links Check out PipeCandy Connect with Ashwin Ramasamy on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

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