Beyond The Hype: A Data-Driven Look At Subscription Fatigue W/ Matthew Barnes Subscription Radio podcast

Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Subscription Radio »
Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes

1+ y ago 1:03:10

MP3•에피소드 홈

Meet Matthew Barnes.

He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business.

His key insight? Focus on lifetime revenue, not just new subscribers.

Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out.

Eventually, churn caps growth. So get new customers while minimizing churn.

In this episode, Matthew reveals marketing strategies that thrive. And why others flop.

Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks.

Matthew's insights will shake up your thinking. And show how to spark growth.

37 에피소드

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands