Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers

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Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 51:23

MP3•에피소드 홈

Matt Bahr, founder and CEO of Fairing, understands the importance of attribution. This is why he chose to focus his company Fairing, formerly EnquireLabs, on collecting data to help companies understand the attribution of their customers. The goal at Fairing is to bring speed and scale to survey data in an effort to help solve the issue of attribution. The company helps its clients design surveys that help them determine who their customers are, where they came from, and what will keep them coming back. On this episode of Subscription Radio, Ben and Matt discuss the importance of customer surveys, what questions to ask, and how to use those answers to your competitive advantage.

Show Topics

How Fairing helps solve attribution
Get a competitive advantage
Increase completion rate
Let people classify themselves
Find out where customers are coming from
Create surveys with ease
Let people come back to the questions
Build a profile over time
Understand your customers’ motivations
Ask more than one question

Show Links

Check out Fairing
Connect with Matt Bahr on LinkedIn or Twitter
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter