How to Work With Investors to grow your DTC Business

Subscription Radio

Ben Fisher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Fisher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 43:50

MP3•에피소드 홈

Rick Watson, ecommerce influencer and strategy consultant at RMW Commerce Consulting, has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model.

Show Topics

When are subscriptions more hassle than they're worth?
Should your brand be subscription-only?
Don’t trick people into commitments
Not all subscriptions are created equal
Do you need a subscription model?
Find out what people excel at
What does it take to fulfill a product?
Value consistency and focus

Show Links

Check out RMW Commerce Consulting
Connect with Rick Watson on LinkedIn or Twitter
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter