How To Write A Book of Worth To Market Your Business

Healthy Business Healthy Family Show with Leslie Hassler

Guest Name & Title

Dr. Angela E. Lauria – The Author Incubator, key to writing your perfect book.

BIO:

Dr. Angela E. Lauria is the founder of The Author Incubator and host of the popular Book Journeys Radio and ^Page UP^ podcasts. She has been helping people free their inner author since 1994 and has created 85 bestselling authors in the last 18 months. She is the author of the bestselling book The Difference: 10 Steps to Writing a Book that Matters. Her clients have been seen everywhere from Vanity Fair to O Magazine to the Today Show. She lives in Washington DC with her son, Jesse, and the world’s hungriest cat.

LISTEN HERE

SHOW NOTES

[Time Stamp 03:10]: Angela shares the different types of communications, such as the public side including journalism and public relations as well as the personal psychology side. But no matter what aspect of communication you are dealing with, Angela believes that “there is no such thing as truth, and communication is impossible”. Angela also shares her experience with working for different authors helping in book marketing, ghost writing, fact checker, and as a researcher.

[Time Stamp 8:40]: Angela gives her take on the growing trend of people becoming authors. She shares the importance of knowing the power of words, as well as how to use them. She also shares how other people will change their perspective of you after writing a book, whether you were already an expert in the subject or not. Leslie and Angela also discuss the process of writing a book with real meaning and content to change the reader’s life.

It’s not always what words you use, but how you use them. #author #enterpreneur @alauria shares more here! CLICK TO TWEET

[Time Stamp 13:30]: Angela talks about the publishing industry, and how Amazon has built great tools to help authors out (for both E-books & Hard copies). She talks about Amazon’s system, where authors can get free exposure by publishing through them. She shares her great insight on the difference between NY Times best seller, and Amazon best seller authors and many more great tips about the industry.

[Time Stamp 19:00]: Leslie and Angela discuss the process of writing a great book. She shares the common mistake most people make when starting to write a book, and the importance of planning out your book before you just start writing. Leslie and Angela also talk about how knowing your specific target audience will help your vision stay clear throughout the whole process.

We need to meet our readers where they are, and not force them. @alauria explains the goal for #author success CLICK TO TWEET

[Time Stamp 22:35]: Angela shares what her 3-day workshop is about and how the average process of writing a book only takes 16-24 hours! She discusses her process with authors on finding their target readers, on what their take of a successful book is, and how to help their ideas get on paper.

[Time Stamp 30:30]: Angela shares a tip on attaining the right motivation, and how to keep it throughout the whole process of writing. She talks about writing on what has happened/happening now, and not to worry about future content because you can always write another book. She mentions how the first one will be the toughest to get through, but once you have done it, you will be familiarized of the process.

[Time Stamp 34:55]: Angela shares what her program, the Author Incubator is about, and how she helps authors go from just ideas to an actual product. Her great program includes editing, design, marketing, book launch, building 1st product and many more steps and strategies to help authors give birth to a product they are truly proud of. She shares the two different types of programs available to best fit your needs.

Now is the time to write the book you were born to write. @alauria inspires #entrepreneurs & #speakers CLICK TO TWEET

Angela’s Parting Words [Time Stamp 38:50]:

“Don’t let your book take up brain space. Either do it, and commit to it or choose not to do it. Don’t break a promise to yourself every day, because that will make a difference, whether you have a book or not”.