How To Market Your Business Using Speaking
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Ever dream of being on stage? Do you go to meetings and conferences and walk away thinking “that could be me.”? With so many choices to marketing your small business, some of the best choices put you in front of as many of your ideal clients as possible. A growing trend in service-based and coaching industries is to use speaking to grow your business.
Join Business Coach Leslie Hassler, from her office in Dallas, Texas; and guest Kim Tracy of the Maxwell James Agency as they share how to improve your sales skills through paid speaking. In this episode we will cover:
- Explain how to use speaking to grow your business
- The mistakes people make when starting their speaking careers
- What you need in your tool box to set you up to succeed
- Q& A Best Practices
Join in on the conversation Monday's at 1:30 on this page; or subscribe to the show on https://blab.im/YourBizRules
About Kim Tracy, Speaker Agent
Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare.
As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their complementary Web sites. The marketing department collaborated with in-house graphic designers, supported a nationwide sales team, and exhibited at competing and their own trade shows.
Kim’s sales background includes work with Hershey Foods, Keller Williams Realty, and The KOR Hotel Group in Playa del Carmen, Mexico.
Since 2008, Kim has owned and operated The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. Throughout her career, Kim has helped hundreds of seasoned professionals move forward in their careers.
In 2015, two clients approached Kim about representing them as a speaker’s agent. Seeing that “stars were aligning”, Kim began researching speaker’s bureaus and saw an opportunity not only to help business owners, entrepreneurs, and others achieve their goals, but to continue having a positive impact on people’s lives.
About Leslie Hassler, Dallas’ Best Business Coach
Leslie Hassler, owner of Your Biz RULES ™ coaches women business owners how to grow their business to be profitable, sustainable and rewarding. As a business growth coach in Dallas, Leslie helps smart service-based businesses across industries, avoid the pitfalls and distractions of business to grow into 6 and multiple 6-figure businesses, all without having to sacrifice your personal resources. In her practical and grounded approach, you learn how to zero in on what works, generate results and create a business that is a win for your clients, for yourself and your family.
Leslie’s ability to simplify the complex process of building a business, whether it’s marketing, sales, systems, or just finding time to do it all – you’ll make more progress working with Leslie than you ever did on your own. The strategies and techniques that her client’s implement creates 30% to 200% growth – easily within the next year.
At the end of the day, it’s about creating a business that supports your life, your family. As a mother of two ‘wild & crazy’ boys and wife to her soulmate of 16 years, Leslie understands that creating a healthy profitable business is key to supporting the lifestyle and health of her family.
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