최고 Tech Marketing 팟캐스트 (2022)

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Digital Brains | Online marketing, digital, tech en strategy.

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#53: Conversational Marketing in de praktijk 29:11

1d ago29:11

29:11

Conversational marketing is een methode die je helpt om potentiële klanten door de marketing- en salesfunnel te leiden met behulp van realtime gesprekken. Maar ook voor klantenservice, aftersales en recruitment is het een erg interessante vorm. Hosts: Jeroen Roozendaal, Daan Loohuis Gast: Evelien Knippers, Account Director bij Adwise Shownotes: htt…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere 28:24

10d ago28:24

28:24

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Is There a Future for SaaS Marketing Platforms in China? 39:14

11d ago39:14

39:14

Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change? We spoke to our good friend, Alex Duncan, Co-Founder of s…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #45: Performance Max update, beter inzicht in Spotify campagnes, virtual shopping via Klarna, meer fysieke winkels 25:24

9d ago25:24

25:24

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Spotify introduceert tool om impact van audioreclames te meten Online Ad Spend Survey Performance Max update Tweakers.nl stapt af van cookies Aantal fysieke winkels groeit weer, vooral in food Klarna lanceert virtual shopping Goo…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #44: Adverteren op Netflix? TikTok test Search Ads, BrightonSEO, WhatsApp communities en DALL-E 2 28:04

23d ago28:04

28:04

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Adverteren op Netflix? TikTok test Search Ads Key insights van de BrightonSEO conferentie AI verovert na tekst met GPT-3 ook beeld met DALL-E 2 Nieuwe hit-app BeReal Whatsapp kondigt communities functie aan, komt wereldwijd besch…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley 44:19

24d ago44:19

44:19

We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-chang…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept 24:44

24d ago24:44

24:44

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform. Adam has scaled a demand gen team of 30, …

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Digital Brains | Online marketing, digital, tech en strategy.

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#52: Groeien zonder kanaalconflicten 39:05

1M ago39:05

39:05

Om als bedrijf te groeien ben je continu op zoek naar nieuwe kanalen waar je je doelgroep kunt bereiken en je producten kunt verkopen. Maar hoe zorg je ervoor dat die groei aan touchpoints en kanalen niet met elkaar conflicteert en kannibaliseert? Hosts: Jeroen Roozendaal, Daan Loohuis Gast: Thijs Wolbers, Director Quality & Innovation bij Adwise e…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace 29:52

1M ago29:52

29:52

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamifi…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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The Great Shanghai Lockdown's Impact on Marketing 41:34

1M ago41:34

41:34

Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses? Please welcome McCann Health …

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #43: De veranderende rol van de Paid Search Marketeer, data-akkoord tussen EU en VS en nofollow-link is geen dempende factor 20:56

1M ago20:56

20:56

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: EU en VS sluiten nieuw data-akkoord Google analytics 4 slaat data op in EU, logt niet langer IP/s Google: Nofollow is geen dempende factor De URL-parameters tool in Search Console verdwijnt De veranderende rol van de paid search …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix 25:37

2M ago25:37

25:37

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phen…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Shanghai Under Lockdown: the Global Supply Chain & Future of Business 35:43

2M ago35:43

35:43

1. Business impact: how will the lockdown affect business and how does it compare to 2020? 2. Impact of the Supply Chain: it's about the trucks, not the ships 3. Covid and China Decoupling: Will companies now leave China? 4. Covid & Human Capital: Will this be the line in the sand for China's foreign business community? 5. When will the lockdown en…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix 29:32

2M ago29:32

29:32

It's an exciting time to be in marketing, when we're navigating this new world of normalised hybrid and remote work, meeting through screens and not knowing the height of someone you've worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology marketers... virtually. On this episode, …

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #42: Google Analytics stopt definitief, SEA benchmarks 2022 en wetenschappelijk onderbouwde marketingtactieken 17:29

2M ago17:29

17:29

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Google Analytics 3 stopt volgend jaar definitief met data verzamelen Consumenten meer databewust, zorgen over privacy dalen Nieuwe scorekaart voor Google Shopping-ervaring H&M lanceert platform voor derden in Duitsland Nieuwe SEA…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Shanghai Under Covid Lockdown: Praises, Frustrations & Predictions 41:04

2M ago41:04

41:04

1. Shanghai under lockdown overview: From "Zero Covid" to "Dynamic Zero" 2. Living Under Covid: Shanghai vs. the Suburbs 3. Shanghai's Older Population Under Threat 4. Switching Gears Given the Logistical Nightmare 5. From High Tech Health Apps to Decorative Phone Stickers 6. Hard Tactics vs. Self-Management: Which works better? 7. Shanghai's Emoti…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap 39:36

2M ago39:36

39:36

If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, sta…

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Digital Brains | Online marketing, digital, tech en strategy.

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#51: De kansen en risico’s van internationale groei 35:13

2M ago35:13

35:13

De grenzen tussen landen vervagen en mede door de digitalisering is de hele wereld bereikbaar. Dat biedt interessante kansen, maar ook bedreigingen, want concurrenten uit andere landen kunnen ook jouw markt verstoren. Hoe ga je om met internationale groei? Hoe ontdek je de potentie en kansen in een bepaald land en op welke manier blijf je zelf ook …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS 29:03

2M ago29:03

29:03

The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and D…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #41: De UTM-code wordt anders, offline conversie van leads volgen, Facebook Reels en de Smart Home Monitor. 21:11

2M ago21:11

21:11

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Google maakt offline conversietracking makkelijker met Enhanced Conversions for Leads Facebook Reels live in Nederland LinkedIn stapt ook in de Podcast-wereld Microsoft Ads: Marketing with Purposes nu globaal beschikbaar Nederlan…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage 28:51

2M ago28:51

28:51

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You've got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content... the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to this FINITE P…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Annie Su & the Unique Intersection of Food and Advertising 32:46

3M ago32:46

32:46

Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光：下班陪你进厨房 2. 当…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science 32:50

3M ago32:50

32:50

"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention? Our guest on this episode has a…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #40: Google's nieuwe homepage, de toekomst van QR, Analytics data in EU en Android beperkt tracking 19:24

3M ago19:24

19:24

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Na Apple gaat ook Google tracking op Android aan banden leggen Google aan het werk om Analytics data in de EU te bewaren Google krijgt een nieuwe homepage Instagram schrapt tijdslimiet onder 30 minuten Coinbase's bouncing QR-code…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Genesis Motor China CEO Markus Henne: Building a Luxury Auto Brand in China 44:18

3M ago44:18

44:18

Meet Genesis Motor China's CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at Mercedes-Benz, and it has only been since October of 2021 that they have begun to distribute cars. How to build a luxury brand amongst all the comp…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd 29:32

3M ago29:32

29:32

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transiti…

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Digital Brains | Online marketing, digital, tech en strategy.

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SPECIAL: Talentontwikkeling: hoe haal je het maximale uit jezelf als marketeer en je marketing team? 42:15

3M ago42:15

42:15

Als marketeer wil je je talenten verder kunnen ontwikkelen en als marketing manager wil je de talenten van jouw team optimaal benutten. Maar hoe help je mensen het maximale uit zichzelf te halen? En op welke manier bied je voldoende perspectief en uitdaging? Deze special gaat over talentontwikkeling en werkgeluk. Als inspiratie voor je eigen organi…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce 33:34

3M ago33:34

33:34

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #39: Smart Shopping naar Performance Max, tegenslag voor IAB advertentie framework en Facebook weg uit Europa? 28:45

3M ago28:45

28:45

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Het Nationale Social Media Onderzoek 2022 Google toont roadmap voor transitie van Smart Shopping naar Performance Max campagnes Veel gebruikte IAB advertentie oplossing krijgt flinke juridische tegenslag Google stopt met Floc en …

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Evolving From KOLs to Chinese Influencer Groups: Insights Guru, Julien Lapka 47:08

4M ago47:08

47:08

What's the future of influencer marketing in China? To insights expert, Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights, not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend 31:58

4M ago31:58

31:58

B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in d…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #38: Google Analytics verboden, EU wetgeving voor Big Tech een goede ontwikkeling en Bol.com naar Frankrijk? 23:06

4M ago23:06

23:06

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: De EU richt met nieuwe wetgeving de pijlen op het hart van big tech Google Analytics 4 maakt data-gedreven conversieattributie beschikbaar Wordt Google Analytics verboden of is dat een storm in een glas water? Organische resultat…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International 30:35

4M ago30:35

30:35

How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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The Beijing Winter Olympics Preview: Covid, Sponsorships & Eileen Gu 50:55

4M ago50:55

50:55

Meet China's most famous and insightful sports insider, Mark Dreyer, who's a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to get Mark's opinion on sponsorships, the events, and what it's like in Beijing these days. Mark writes weekly columns for SupChina & SportsBusi…

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Digital Brains | Online marketing, digital, tech en strategy.

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#50: Het tracking mysterie ontrafeld 45:11

4M ago45:11

45:11

Data is essentieel voor een goede online marketing strategie en executie. Bijna alle kanalen zijn inmiddels afhankelijk van data en de grootste challenges van die kanalen hebben vaak met data te maken. Maar waar komt die data dan vandaan en hoe organiseer je dat binnen alle beperkingen? Deze aflevering draait om het belang van data en proberen we h…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap 30:32

4M ago30:32

30:32

To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can drive marketing…

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Not Your Marketer: News about Business, Tech and Marketing

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Metaverse, NFTs, and Virtual lands 34:13

4M ago34:13

34:13

Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt Meta w…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Wavemaker APAC CEO’s Gordon Domlija: Bold Predictions for 2022: PART 2 29:53

4M ago29:53

29:53

Here's part 2 of our fantastic interview with Wavemaker's APAC CEO, Gordon Domlija. In this episode, Gordon discusses the challenges of managing a regional agency during Covid, and how his focus has been on creating a corporate culture in some markets that may have not seen each other for the past 2 years. Gordon also discusses the need for structu…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG 29:09

4M ago29:09

29:09

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo IS…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #37: Opschudding in retailland, de koelkastbijvuldienst van Walmart, Google Search suggesties en linkprofiel updates 21:17

4M ago21:17

21:17

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Albert Heijn-website start met sponsored products JD.com, na Alibaba en Amazon derde grootste e-retailer ter wereld, opent webwinkel in Nederland Press Release video van Ochama (JD) Walmart stapt groot in koelkastbijvuldienst Spo…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Wavemaker APAC CEO’s Gordon Domlija: Bold Predictions for 2022: PART 1 36:45

4M ago36:45

36:45

What’s in store for the industry in 2022? During the first half of our two-part series, we speak to Gordon Domlija from WPP media agency, Wavemaker, about what brands in China need to do to stay relevant, and why client in-housing agency work isn’t necessarily that easy of a task. Gordon also reflects on his career, why he came to China and the fir…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis 29:43

5M ago29:43

29:43

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform 33:10

5M ago33:10

33:10

It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is formerly the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on b…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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BONUS EPISODE: Bryce Whitwam: Why China Has Leapfrogged the World in Digital Marketing 1:05:31

5M ago1:05:31

1:05:31

ShanghaiZhan podcast host, Bryce Whitwam, expounds on the sophisticated Chinese consumer and innovations in the Chinese marketplace on "The Reorient! Podcast", interviewed by Jesse Freidlander on September 1, 2021. 1. Bryce's life story: from South Dakota to Shanghai 2. China's marketing evolution, starting 2010 3. The early days of China advertisi…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Shiseido’s Carol Zhou on C-Beauty & Big China Beauty Trends for 2022 36:20

5M ago36:20

36:20

China’s Beauty market is #2 behind the US at US$71 billion (Euromonitor 2020), and it’s expected to be the world’s biggest in 3 years. Chinese women today are notably confident and embrace their own identity and style. Popularly, we call this "C-Beauty" as it competes with the more identifiable ‘J’ & ‘K-Beauty’. ShanghaiZhan welcomes Carol Zhou, Sr…

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Not Your Marketer: News about Business, Tech and Marketing

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Christmas Ads: Holiday Marketing trends of 2021 28:26

5M ago28:26

28:26

Christmas Day Episode! 🎄🎁 In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggest…

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Digital Brains | Online marketing, digital, tech en strategy.

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Pulse #36: Google Mobile-First indexering, Google update voor reviews, betalen in WhatsApp en Lush stopt op Social Media 21:07

5M ago21:07

21:07

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Google Mobile-First Indexering Google update voor reviews Linkedin zet sponsored messages in EU on-hold Bol.com troeft Amazon af op piek feestdagen Betalen in WhatsApp komt eraan Lush to stop some social media until it's 'safer' …

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Not Your Marketer: News about Business, Tech and Marketing

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From Meta to Peloton 25:23

5M ago25:23

25:23

Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES Peloton's "He's alive" campaign backfires, and now everybody is confused. Sources: MarketingDive Bombay Sapphire makes stopping at the window displays cool again. Sources…

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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Talking Trash on China: The Sustainability Race With Richard Brubaker 44:22

5M ago44:22

44:22

China is one of the fastest-growing economies and faces serious sustainability challenges. Like the hosts, today’s guest completes 20 years in China, all of it helping China and the rest of Asia with real issues on waste, waste management, and social responsibility. Richard Brubaker is Founder & Managing Director at Collective Responsibility and Ex…

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Digital Brains | Online marketing, digital, tech en strategy.

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SPECIAL: Commerce-denken binnen B2B, urgenter dan ooit? 50:39

5M ago50:39

50:39

De B2B markt is volop in beweging. Bedrijven willen meer inzicht in de end-user, de keten vraagt om procesverbeteringen en de rol van traditionele sales verandert snel. Klanten van B2B bedrijven verwachten een naadloze bestelprocedure afgestemd op hun eigen situatie. En dat terwijl het proces vaak veel complexer is dan in de consumentenmarkt. Korto…

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