최고 Tech Marketing 팟캐스트 (2025)

1
Pulse #122: Paniek om Google's AI Mode, Bol's Branded Shelves en de stijgende kosten van Meta-leads 19:48

7h ago19:48

19:48

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. Hier zijn de shownotes voor de podcast, gebaseerd op de aangeleverde bestanden: [00:00] - Intro [01:25] - Google mag Chrome en Android behouden, mede door toename AI concurrentie [04:02] - Onterechte paniek in…

1
The CMO’s AI Playbook: From Complexity to Clarity with Jim Lecinski 38:07

2d ago38:07

38:07

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellog…

1
#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks 28:49

2d ago28:49

28:49

For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuinely seamless customer experience where product, marketing, sales, and support all speak the same language? In this episode, we're …

1
146 | From Portals to Agents: Reinventing Partner Success with AI 45:59

7d ago45:59

45:59

Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceN…

1
The Changing Influencer Marketing Landscape + the Rise of Influencer Brands-Majid Bahi 49:40

10d ago49:40

49:40

In the influencer economy, it has become increasingly common for influencers to go beyond promoting other brands and create their own. There are several challenges. Product quality could backfire; the product itself may not be the right fit. Given the risks of product sales and influencer reputation, are influencer brands worth the investment? We a…

1
Kerry Guard: Transparently Transforms MKG into a No-Holds-Barred Digital Powerhouse 45:45

15d ago45:45

45:45

Unpack honesty, transparent growth, and lessons learned while being human. Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG. We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on…

1
AI Personas Will Change How Teams Collaborate with Suman Kanuganti 44:31

8d ago44:31

44:31

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making? Suman Kanaganti, CEO of Personal AI, is creating a future where AI beco…

1
How to Create Meaningful Internship Experiences with Cheryl Rodness of Quest Global 39:04

14d ago39:04

39:04

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work? Cheryl Rodness, Head of Globa…

1
Pulse #121: Nano Banana, Amazon terug in Shopping, Asset-studio in Google Ads, Omnichannel Shopping in Meta, daling Google Search 32:27

14d ago32:27

32:27

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:43] Amazon is opnieuw begonnen met adverteren via Google Shopping [06:15] Google August 2025 Spam Update – Snelle impact zichtbaar [08:39] Google lanceert bètaversie van aangekondigde Asset-stu…

1
#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee 34:59

9d ago34:59

34:59

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to unpack how …

1
Deep Dive #79: AI in marketing naar de volgende versnelling 55:42

21d ago55:42

55:42

In deze DeepDive duiken we diep in de razendsnelle ontwikkelingen rondom AI in marketing. Wat gebeurt er als technologie zich sneller ontwikkelt dan organisaties kunnen bijbenen? Als marketing teams nog maar net gewend zijn aan AI-tools, en de volgende golf alweer voor de deur staat? Waar staan we nu, wat dit betekent voor jou als marketeer, je tea…

1
Using Trust, Creativity & Distribution to Win in Tech Marketing with Aditya Vempaty 45:14

22d ago45:14

45:14

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at MoEngage, shares the trust, creativity, and distribution strategies that h…

1
From Developer to Swiss Army Strategist: Nathan Stenberg’s MKG Playbook 45:16

22d ago45:16

45:16

What happens when a front-end dev falls in love with SEO? Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine. While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clie…

1
Pulse #120: GPT-5, browseroorlog en Amazon trekt zich terug uit Google Shopping 37:03

28d ago37:03

37:03

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:39] GPT-5: eenvoud boven revolutie [09:10] Google Chrome toont AI-reviews [12:37] OpenAI gaat de strijd aan met Google Chrome en bouwt een eigen browser [14:29] Perplexity, Search.com azen op Chr…

1
Ken Marshall: Mastering AI-Driven Revenue Growth 37:07

29d ago37:07

37:07

Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it. From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, mea…

1
China's Digital Marketing Revolution: From Foreign Brands to Guo Chao: Bryce Whitwam 46:50

29d ago46:50

46:50

Special treat this week! We're sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395 Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ "Selling to China"…

1
Smart Strategies for Building AI Maturity with Ryan Bearden 45:40

1M ago45:40

45:40

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin "I'm having more fun now at work than I can ever remember." When Ryan Bearden shared this feedback from a client who had gone through his AI training program, I knew we were onto something special in this conversation. The noise around AI implementation i…

1
Stephen Hedlund: From Debits to Dinner Parties - Finance Gets Loud at Rillet 39:39

1M ago39:39

39:39

From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline. Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. Stephen spills the secr…

1
145 | The psychology behind successful partner programs with Seema Barman 46:14

1M ago46:14

46:14

Have a great point of view to add? Send us a text with your thoughts! Turning partner programs into strategic powerhouses. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manger of Worldwide Partner Program Infrastructure, Juni…

1
Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM 30:26

1M ago30:26

30:26

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI. Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick. Jeff, a seasoned product ma…

1
Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu 38:34

1M ago38:34

38:34

We bring back ShanghaiMailbox! Thanks for your questions. Here are the questions you submitted that Ali and I answered on today's podcast. Enjoy! 1. If you had your own money, what’s one Chinese startup or trend you’d invest in right now that most foreigners have never heard of? 2. Learning Mandarin used to be the rage, but now it’s less popular. W…

1
Great International PR Means Playing on the Same Team with Julie Kirby 24:40

2M ago24:40

24:40

Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results. Jule also shares …

1
Agent-to-Agent GTM: How AI Is Reshaping B2B Discovery with Santosh Sharan 45:44

2M ago45:44

45:44

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Remember when marketing was about gut feelings and Rolodexes? Those days are long gone, replaced first by data-driven automation and now by something even more transformative: AI-powered buying agents. The marketing landscape is broken. Pipelines are down…

1
Laura Kenner: B2B Content Strategy with a Cybersecurity Edge 46:41

2M ago46:41

46:41

When the old GTM playbooks stopped working, she built her own. . This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets. Did you know that Laura Kenner didn’t start in tech? She didn’t even start in m…

1
How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU 35:47

2M ago35:47

35:47

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connection reign sup…

1
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat 26:13

2M ago26:13

26:13

In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as the…

1
The Science and Sass Behind Exceptional B2B Branding with Christine Chartier 19:37

2M ago19:37

19:37

What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market…

1
144 | The secret to navigating marketing complexity 35:06

2M ago35:06

35:06

Have a great point of view to add? Send us a text with your thoughts! Leading with curiosity. The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous lea…

1
DeepDive Special: 20 jaar Adwise 49:13

2M ago49:13

49:13

In deze Deep Dive Special gaan we dieper in op het verhaal achter Adwise zelf. Want Adwise bestaat 20 jaar, een bijzondere mijlpaal die we aangrijpen om terug te blikken én vooruit te kijken. Hoe begin je als kleine agency vanuit pure passie? Welke keuzes bepaalden de groei naar een toonaangevend digital agency in binnen- en buitenland? En wat vraa…

1
How Bold Marketing Builds Breakout Brands with Udi Ledergor of Gong 44:46

2M ago44:46

44:46

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his …

1
The Uncertain Future of the Agency Holdco Model with Mark Heap 55:58

2M ago55:58

55:58

Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of the industry? Will the industry's current path lead to better outcomes or just more cost-cutting? Is this the ind…

1
Pulse #119: AI-traffic: meer bounce, betere conversies? AI Max & Google core updates en VEO3 in NL 31:51

2M ago31:51

31:51

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [01:15] Nieuwe Google Core update [03:03] Ahrefs onderzoek: AI-search-clicks bouncen meer, bezoeken minder pagina's, maar converteren iets beter [06:35] Cloudflare introduceert AI-crawlerblokkade en lancering Pay-Pe…

1
#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco 28:20

2M ago28:20

28:20

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca’s unique approach to team structure, where a uni…

1
The Truth About Digital Ad Fraud in B2B Marketing with Dr. Augustine Fou 41:31

3M ago41:31

41:31

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions fr…

1
Analyst Relations and Moving from Dot to Dominance with Ajay Khanna 22:04

3M ago22:04

22:04

In this episode of Share of Voice, Jennifer Tanner chats with Ajay Khanna, three-time CMO and current marketing leader at Yugabyte, about the critical (and often misunderstood) role analyst relations play. Ajay shares insights gained over two decades of experience navigating industry analysts, from Gartner and Forrester to indie influencers. He off…

1
143 | Leading with purpose, curiosity, empathy and the drive to empower 49:13

3M ago49:13

49:13

Have a great point of view to add? Send us a text with your thoughts! This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight. Brad discusses his journey from Nokia and Intuit to Microsoft, and n…

1
Carmen Harris: Crafting Authority-Driven Messaging 50:02

3M ago50:02

50:02

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.” Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ens…

1
Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane 34:57

3M ago34:57

34:57

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at …

1
Being an Innovative Leader in Today's New Reality with Nishtha Mehta 50:03

3M ago50:03

50:03

China's business landscape in 2025 is unforgiving—consumer spending is down, competition is fiercer than ever, and companies face a brutal reality: adapt or die. The old playbooks aren't working, traditional marketing approaches are falling flat, and while everyone knows they need to change, most don't know what to do or how to do it. In this envir…

1
Pulse #118: Voorspelde conversiewaarde, Veo3 in YouTube Shorts, Apple flirt met Perplexity en de Cannes Lions 33:15

3M ago33:15

33:15

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [01:29] WhatsApp voegt advertenties toe aan Status-posts [06:10] Data uit AI Mode wordt gemixt met traditioneel websearch verkeer [09:12] Vooruitkijken naar ROAS: ‘voorspelde conversiewaarde’ in Google Ads [12:02] You…

1
142 | Partner ops isn't optional anymore 1:01:46

3M ago1:01:46

1:01:46

Have a great point of view to add? Send us a text with your thoughts! Building the foundation of partner success. In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem". Antonio shares his fascinating journ…

1
#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI 33:40

3M ago33:40

33:40

Are your customers conservative or liberal? And does it matter? Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B. Your company exudes values that align with right or left leaning politics, and you probably don’t even know it…

1
The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols 14:21

3M ago14:21

14:21

Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox, about what it really takes to launch and scale a successful marketing program at a growing startup. They discuss: •The importance of…

1
Margie Agin: Master Messaging Alignment for B2B Tech Growth 50:17

3M ago50:17

50:17

Unlock the secret sauce behind B2B tech growth. In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and …

1
The Rise of AI Sales Agents with Maura Rivera of Qualified 39:47

3M ago39:47

39:47

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditiona…

1
Pulse #117: AI creëert campagnes, extra regels influencers, AI Max voor Search, TikTok World en LinkedIn's playbook 38:46

3M ago38:46

38:46

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:46] Toezicht op professionele influencers verscherpt [05:13] Meta's visie: Een AI die zelfstandig advertentiecampagnes creëert [10:37] Meta in troduceert waarde-optimalisatie voor campagnes: van omzet …

1
Krissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup Wins 38:57

3M ago38:57

38:57

Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days? Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage …

1
The Dark Side of the China Media Business 48:57

3M ago48:57

48:57

Today's episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry in 2010 that it became a competitive advantage for some companies. We all knew that it was big, but how big? We discovered this later, following the ne…

1
Alexandra Mattiesen: Marketing with Heart, Mind, and Healthy Limits 52:03

3M ago52:03

52:03

What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy? In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly…

1
Overcoming Marketing Fears with Rick Wootten 20:32

3M ago20:32

20:32

Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection tha…

들어볼 가치가 있는 팟캐스트

Tech Marketing 팟 캐스트

들어볼 가치가 있는 팟캐스트

빠른 참조 가이드