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Great International PR Means Playing on the Same Team with Julie Kirby
Manage episode 497543289 series 3659199
Look Left Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Look Left Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results.
Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.
00:31 – How the UK Tech Market Compares to the U.S.
02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity
03:31 – Why AI Is Driving Massive Shifts in Data Center Demand
03:45 – The UK Media Landscape Is Changing—Here’s What’s New
04:17 – UK Editors Say “No Thanks” to AI-Generated Content
06:12 – Integrated PR Services Are No Longer Optional
08:09 – What Clients Really Want: Honesty, Not Hype
10:39 – Trade Media Delivers Real ROI—Here’s the Proof
11:23 – Trust, Transparency, and the Power of True Partnership
14:18 – Why Boots on the Ground Still Matter in International PR
17:32 – Want to Break Into the UK? Start Here
19:31 – What Separates a Good Partner From a Great One
22:47 – Great Coverage Still Starts With Great Interviews
24:03 – Julie’s One Action Item: Set a Goal and Go After It
Connect with Julie Kirby
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